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Oracle Mobile Suite Overview internal

Oracle Mobile Suite Overview internal

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    Oracle Mobile Suite Overview internal Oracle Mobile Suite Overview internal Presentation Transcript

    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only1
    • Oracle Mobile Suite an Overview Suhas Uliyar Deb Ayers Shay Shmeltzer
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only3 Oracle Mobile Suite §  Everything you need to mobile enable enterprise applications in one package §  One Platform, Any App, Any Data, Any Device – Secure
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only4 Oracle Mobile Suite §  Enterprise-grade mobile enablement of existing enterprise applications, services and data §  Targeted at customers already leveraging Oracle for business applications, application server & integration technologies §  Buy mobile solution from established vendor relationship §  Align with Mobility as packaged solution – no more pieces and parts §  One platform for all multi channel apps – leverage existing skills & infrastructure §  One platform for mobile B2E / B2C / B2B apps Value Proposition – One Platform, Any App, Any Data, Any Device – Secure
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only5 What’s Hard About Mobile Development? §  Cross device app development §  Mobile optimized & IT compliant data/system access §  Easy integration with enterprise apps §  Mobile data security (on device & in transit)
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only6 Oracle Mobile Suite Mobile Development Framework AdaptersEnterprise Service Bus
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only7 Maximize existing IT investments §  Develop cross platform & multi channel and multi device applications §  Integrate data and services across the Enterprise and Mobile devices §  Secure information uniformly across all layers of enterprise and mobile apps §  Deploy & Manage cloud and on- premises for multi-channel delivery One Platform, Any App, Any Data, Any Device – Secure Oracle Mobile Suite ON-PREMISE PACKAGED APPLICATIONS CUSTOM APPLICATIONS CLOUD Multi-Channel SECURE DEVELOP INTEGRATE MANAGE DEPLOY ORACLE MOBILE PLATFORM
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only8 Develop: Mobile Application Framework §  Build Once, Run on Multiple-Platform –  Phones, Tablets, iOS, Android §  Simpler UI development –  Components, HTML5/JavaScript §  Java for business logic §  Disconnected: SQLite with Encryption §  Full Access to Native Device Features §  Modular, Reusable Application Components Productivity boosting development framework
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only9 Integrate: Oracle Service Bus Service Mobile Enablement, Management and Integration §  Reuse existing application services §  Rapid response to new business requests §  Fast access to data and services across the Enterprise and external sources §  Reliable and solid orchestration platform Inventory Check Service Credit Check Service Production Service Customer Status Service Order Service Billing Service Integration Infrastructure Existing Services SOA Foundation RESTful API ORACLE APPLICATIONS CLOUD APPLICATIONS ISV/CUSTOM APPLICATIONS
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only10 Integrate: Access Enterprise Apps and Data §  Mobile Suite includes the Oracle E-Business Suite Adapter –  Simplify access the data and services §  Mobile Suite includes technology adapters –  Simplify interaction with a host of server side technologies Out of the box adapters for your applications
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only11 Integrated Security §  Authentication –  Who can access the application/data §  Authorization –  What can they see §  Encryption –  No one else can access the data –  On device –  Transmission over the network
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only12 Deploy : Oracle WebLogic Server Deploy & Manage: Enterprise Scalability §  Performance: Highly responsive mobile apps through in memory data cache §  Scalability: Support millions of concurrent mobile applications and users §  Availability: 24X7 availability Business Logic Weblogic Server REST Coherence Notifications JPA / TPMC
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only13 Pricing and Licensing
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only14 New Pricing & Packaging §  Mobile Suite –  All required components to build B2E & B2C Apps as one package –  Expose backend data for mobile app consumption –  Build client applications to exposed backend services §  ADF Mobile Standalone –  Build client applications to any existing backend service or applications 2 New SKUs
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only15 Why The New Pricing & Packaging §  Generate additional revenue by making it easy to sell and for customer to buy ‘Oracle Mobile’ products. §  Establish server + client pricing with the ability / flexibility to sell them separately to handle a variety of mobile use cases. §  Educate customer to go mobile NOW with Oracle if they have all FMW components. §  Increase adoption thereby increasing maintenance or EULA extension opportunities. §  Become defacto Mobile partner for Oracle customers – defense against IBM / SAP and other smaller vendors competing for mobile middleware business. §  Set the stage to sell additional mobile components and functionality planned in the future
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only16 New On the Price List Application Developed: is defined as a software program developed by the Customer that operates locally on the smart-phones, and/or other devices of End Users and provides such End Users with access to content, enables End User transactions, or otherwise enables use of functions available through the Oracle run-time software by end users.
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only17 Oracle Mobile Suite – Server Component §  45K per processor §  You get: –  Oracle Service Bus –  Technology Adapters –  E-Business Suite Adapter –  Lower cost for your Oracle mobile application §  Requires pre-existing WebLogic Suite license
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only18 License for Mobile Applications §  Per named user - $100 –  When you know how many users will use it –  When it is less than 500 users §  Per applications – 50K –  When you don’t know how many users will use it –  When you expect more than 500 users §  If you don’t have Mobile Suite prices go up to $110/55K 2 Ways to license
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only19 Mobile Suite APPS ü  4 Oracle processors of Mobile Suite ü  SOAP ü  XML Build a Mobile Expense App for 300 employees Mobile Suite Example #1 Per Named User per Application Developed ü  300 NUPs per Application Developed ü  REST ü  JSON Data Total License Cost $390, 000 4 procs * 45K Mobile Suite = $180, 000 4 procs * 45K WLS Suite = $180, 000 + $100 * 300 users = $30,000 $ 97, 500 Cost after 75% discount
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only20 Mobile Suite APPS ü  4 CPUs of Mobile Suite ü  SOAP ü  XML Build 2 Mobile Applications Expense App Customer Support App Mobile Suite Example #2 Per Application Developed 2 Per Application Developed ü  REST ü  JSON Data Total License Cost $ 460, 000 4 procs * 45K Mobile Suite = $180, 000 4 procs * 45K WLS Suite = $180, 000 + 2 mobile apps = $100,000 $ 115, 000 Cost after 75% discount
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only21 Small Deployment of Mobile App Backed by Non-Oracle Application ADF Mobile Standalone Examples 200 Users 1 Mobile Application Third Party Enterprise Applications Total License Cost $110 * 200 users = $22,000 Cost after 75% discount $5,500 §  Per Named User Plus licensing allows flexibility in small mobile application deployments
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only22 Customer-facing Mobile Apps Distributed through the AppStores ADF Mobile Standalone Examples Total License Cost $55,000 Per App Cost after 75% discount $13,750 Unknown # of Users 1 Mobile Application §  Per App licensing allows customers with unknown number of users to deploy with a known licensing cost Third Party Application Backends Apple AppStore Google Play
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only23 Multiple Mobile Apps with Different Number of Users ADF Mobile Standalone Examples Total License Cost App A: $110 NUP * 200 Users = $22,000 App B: $55,000 Per App Total: $77,000 Cost after 75% discount $19,250 2 Mobile Applications Different Number of Users §  Breakeven point between NUP/App and Per App licensing is 500 users §  Therefore App A (200 users) would use NUP/App model, where as B (1000 users) would be licensed Per App Third Party Application Backends App A (200 Users) App B (1000 Users)
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only24 Upsell Opportunities for Mobile Suite §  SOA Suite §  BPM Suite §  Apps Adapters §  Mobile BI §  WebCenter §  Oracle Mobile Database Server (include Client Sync) §  Additional WebLogic Server Licenses §  Co-Sell - API Gateway for perimeter security
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only25 FAQ
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only26 26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Customer Conversation Question to Ask Customer Answer Need to build a mobile client ? No need for server tools ? • Buy ADF Mobile Stand Alone Need to mobilize enterprise assets and services and build a mobile client ? • How many processors ? • Mobile Suite • How many clients • Per client • Unlimited clients • Buy Mobile Suite Already have all the Oracle FMW tools you need ? How many more CPUs will be required to host your new project ? Let me tell you about the Mobile roadmap. • Expand EULA of existing products • Up-sell new mobile components as we release them
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only27 My customer has all the components – why do they need this? §  They don’t §  Educate them on how they can go Mobile today §  Extend conversation beyond B2E to B2C / B2B applications §  Prevent competitors penetrating account with mobile offering §  Opportunity to discuss / extend EULA §  Opportunity to increase use/license §  Discuss mobile security – upsell opportunity §  In the future they will need to license their mobile applications
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only28 Apps customers get Oracle Mobile Apps – Why Would they care about mobile suite? §  Mobile applications are likely to need extensions/customization development §  Out of the box mobile app may not meet their requirements §  They might need integration with additional backend apps §  They might need device features support (GPS, Camera, Contacts)
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only29 Do I need the Suite to Mobilize WebCenter §  No - If you are just looking at mobile web solution (through browser) §  You need ADF Mobile if: –  You want on-device application –  You want presence in the app stores –  You want device integration –  You want offline capabilities §  You need the suite if you want to integrate other sources of data into your application
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only30 Why ADF Mobile Stand Alone License §  Move to mobile licensing scheme – align with industry §  Remove WebLogic license tie-in §  Create new revenue streams
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only31 ADF Mobile is “Free” today – Why would a customer license it? §  We are changing the price structure for future versions of oracle’s mobile development framework –  Allows us to align with mobile business models & timelines §  Buying the new license guarantee that you’ll get the new features that will be coming in future versions of the product §  If you are using the current ADF Mobile version – you will be able to continue using it as is §  Technical upgrade to new offerings should be smooth
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only32 What About Integration with Mobile Security Feature Compatibility Comments Authentication/Authorization Yes Using Oracle Mobile and Social Access Manager SDK Enterprise App Store Yes Fully Compatible and verified. Secured Container Yes Works with “wrapping” approach Mobile SSO Yes Works with “wrapping” approach Secured App Tunneling Future Works partially today Secured Browser/Email Yes Compatible with mobile web (ADF Faces) framework Secured Content Mgmt Yes Works with WebCenter Content Mgmt
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only33 Objection Handling
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only34 The Suite is Not a Mature Product §  All the components of the suite have a track record §  We have references for each of them §  Oracle is using the same technology for our own apps
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only35 The Suite is not truly integrated §  Show development and consumption today §  Unified IDE coming in 12c
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only36 The Suite doesn’t introduce anything new §  This is a first step on the way to new functionality §  New features planned on a short cycle –  Q2 CY2014 first release
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only37 We are not recognized by the analysts §  We have briefed IDC, Forrester & Gartner §  They recognize and 100% agree with our Mobile Suite & MCS strategy §  IDC & Forrester have us in their new publications §  Responding to Gartner 2014 MADP MQ §  Gartner will take calls from their customers §  Recommendation –  Push your customers to call Gordon Van Huezen @ Gartner –  If not Gartner customer -Michael Facemire @ Forrestor
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only38 Positioning and Competitive landscape
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only39 Competitive Pricing – Norm by device or user §  IBM Worklight •  B2E •  Enterprise Edition Client Device License - $163 •  IBM Worklight Enterprise Edition Install Server License - $38,400 •  B2C •  Consumer Edition Application License - $168,000 §  SAP Mobile Platform - SMP •  B2E (includes SUP, Gateway & Afaria) •  SMP (complex apps) – Per user $1500 •  SMP (productivity apps) – Per user $525 •  Agentry (Syclo) – Server bundle – Per User $1500 •  Agentry (Syclo) – Developer bundle – Per developer $3000 •  B2C (includes SUP, Gateway – No Afaria) •  SMP for consumer apps – Per user $9 §  Kony •  B2E (No Server Price) •  $1000 /user/year •  B2C •  $0.40c / session – minimum 1M sessions / year = $400,000 / year •  $.20c / session – minimum 1M sessions / month = $2,400,000 / year §  Antenna •  B2E (No Server Price – Min 2yrs) •  $35/device/app /month •  B2C •  Per session – pricing unknown
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only40 IBM Mobile First SWOT (Worklight et al) •  IBM sales channel strength •  IBM “Mobile First” initiative •  Accelerating adoption in Europe •  Reference examples in B2C market (Air Canada, Lotte) •  Integrated testing capabilities •  Approachable by traditional Java devs STRENGTHS OPPORTUNITIES •  Better end to end product linkage •  Improve analytics offering •  Add a hosted offering •  Building on Continuous Delivery capabilities from Urban Code acq. •  Tap into IBM Interactive capabilities •  Cost of solution •  Look and feel (hybrid) •  Speed of execution •  Lack of current integration into API products, Message sight •  No real integration between Worklight and IBM MobileFirst Analytics •  No real integration between Worklight and IBM MobileFirst Management WEAKNESSES THREATS •  Commoditization •  Pace of IBM innovation •  Lack of consumer, SMB, agency focus •  Team infighting
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only41 SAP SWOT (SAP Mobile Platform) •  Out of box apps for SAP •  Good end to end story (MADP + EMM) •  Support for Win mobile (Task workers) •  Synchronized apps/data •  Support for workflow approvals •  Strong app sales team with Mobile COE STRENGTHS OPPORTUNITIES •  OData and Open HTTP method (2.2) substantially increase flexibility •  Simplify the platform further •  Improve cloud hosting, licensing •  Further extend, simplify MAM, analytic capabilities •  Managed service offerings w/ carriers •  Cost of solution •  Sybase vs. Syclo vs. Appcelerator vs Fiori •  Multiple ways to develop apps that overlap •  MBOs can be “chatty”, are proprietary •  Partner, agency frustration with complexity •  No mobile leadership – internal discord •  BYOD – partnership with Mocana •  No enterprise security install base (IDM) WEAKNESSES THREATS •  Keeping up w/ rapid evolution of mobile •  Commoditization •  Advancement of “Web-style” •  Difficulty w/ Syclo integration •  Kony acq. Of Sky technologies •  Internal discord between NetWeaver, Syclo, Sybase teams
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only42 Kony One SWOT •  Supports both device centric, connected workloads, hybrid and web •  Built in MAM •  Support for RIM(yes, really), SAP backend •  Synchronized apps/data •  Approachable by traditional Java, .Net devs •  Good track record in B2C apps •  Growing SI relationships STRENGTHS OPPORTUNITIES •  Update styling of apps •  Continue to polish tooling – move to WYSIWYG •  Move strongly into B2E •  Move into MDM •  Get acquired by larger player •  Leverage Sky acquisition •  Leverage large engineering base •  Cost of solution •  Company stability – missing numbers •  Lack of B2E experience •  Some rough edges in tooling •  Styling could be better •  Not quite WYSIWYG •  Multiple servers part of infrastructure •  Move Lua to Javascript still in process •  Apps create “lock-in” WEAKNESSES THREATS •  Investor unrest – cash v/s burn •  Big players competition (SAP, IBM, Oracle) •  Sky access cut off by SAP •  MBaaS players
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only43 Antenna (AMP Chroma) – Now Pega systems •  SaaS mobile middleware •  Very strong in EU market •  Container model for MAM/MDM/Security •  Good agency partnerships (Virtusa) •  Industry vertical template apps for rapid deployment •  Eclipse-based development studio STRENGTHS OPPORTUNITIES •  ?? – Now with Pega Systems •  Pega Systems Mobile Strategy? •  What is the platform (?) Flavor of the M&A •  Very complex and high cost of consulting •  No deployments on new HTML5 FW •  Very weak US sales channel •  Customers not upgrading – high support costs •  It’s rare to hear our clients ask about them as the 1st or 2nd enablement option WEAKNESSES THREATS § BaaS – cost and lightweight infrastructure § BaaS + API Management § *Edge-case* - Node.js or PHP home-build
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only44 Xamarin •  Build all native platforms in C# (.Net) •  More traction among devs than Appcelerator •  Natively integrated into MSFT ALM stack •  Creates a native app experience •  Xamarin Test Cloud is a real competitor to Perfecto/DeviceAnywhere STRENGTHS OPPORTUNITIES •  BaaS partnership – Azure or Kidozen •  Partnerships with virtual mobile test offerings (SOASTA, Shunra, etc) •  VM-based solution •  Only appeals to MSFT shops for dev •  Test Cloud is late to device market •  Xamarin and Miguel are unknown names outside of developer community WEAKNESSES THREATS § Java-based VM-driven solution (Oracle) § JavaScriptCore and Chrome Packaged Apps §  Perfecto solving pricing gap
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only45 ADF Mobile – Key Differentiators §  Java - Reuse your skills on iOS and Android §  UI components - eliminate low level coding §  MVC architecture §  Declarative binding to REST/SOAP §  Encrypted offline storage §  Built in security §  Aligns with Oracle’s strategy
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only46 Oracle Mobile Suite One Enterprise Platform, Open, Integrated and Secure Innovation built on top of existing IT architectures Leverage existing developer & IT skills Out of box Oracle Mobile Apps built on Fusion Middleware Take-Aways Consistent security governance for mobile & enterprise
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only47 More Resources §  Internal - http://my.oracle.com/site/pd/fmw/products/Mobile/index.html –  Virtual Box + Tutorial –  Internal FAQ –  Slides –  Video seminar §  External – oracle.com/mobile http://www.oracle.com/us/technologies/mobile/overview/index.html –  Data Sheet –  Videos
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only48 Q&A
    • Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal Only49