2011 07 27_bao_client_presentation

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IBM Business Analytics and Optimization

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2011 07 27_bao_client_presentation

  1. 1. July 2011 IBM Business Analytics and Optimization © 2011 IBM Corporation
  2. 2. Business Analytics and Optimization Watson answered a grand challenge Can we design a computing system that rivals a human’s ability to retrieve, analyze and interpret vast amounts of information in real time, arriving at the highest probability correct answer in less than three seconds? 3 © 2011 IBM Corporation
  3. 3. Business Analytics and Optimization Imagine if you had all the answers you need to win Which customers are thinking of leaving? Which transactions are fraudulent? Which new product has the greatest chance of success? How can I extract insight from all of my information? The ultimate differentiator today… …is being able to make more informed choices with confidence, to anticipate and shape business outcomes. 4 © 2011 IBM Corporation
  4. 4. Business Analytics and Optimization The time to act is now A convergence of market forces and technology advances is widening the gap between leaders and laggards New Info Types and Sources Traditional and Big Data, Internal and External Customer and Employee Expectations Expanded Time Horizons Historical, Real-Time, Predictive Customers – and employees – are more empowered than ever New Analytic Capabilities Speed of Business Combining BI, predictive and advanced analytics allow for new insights Real-time decisions no longer just an option Governance Increased regulatory pressure and scrutiny 5 © 2011 IBM Corporation
  5. 5. Business Analytics and Optimization Business Analytics and Optimization capabilities connect people with trusted, relevant information, enabling them to confidently predict, plan and act Business Analytics and Optimization Technology and Market Drivers 6 Optimized Outcomes © 2011 IBM Corporation
  6. 6. Business Analytics and Optimization Embracing Business Analytics and Optimization gives organizations the answers they need to outperform Business Value 5.4x Top performers are more likely to use an analytic approach over intuition* Rapid, informed, confident decisions consistent across the organization • Information Strategy • Mastering Information • Business Analytics Use Over Time *within business processes 7 Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study. Copyright © Massachusetts Institute of Technology 2010. © 2011 IBM Corporation
  7. 7. Business Analytics and Optimization Introducing new offerings based on analytical insight from an Enterprise Data Warehouse  Real-Time Fraud Monitoring based on global view of fraud and spending patterns.  Transaction Alerts delivered directly via email or SMS text message.  Special offers from merchants delivered directly to mobile phones. Processing 10k transactions/ second 8 © 2011 IBM Corporation
  8. 8. Business Analytics and Optimization Organizations that embrace Business Analytics and Optimization have the answers they need to outperform Customer Understanding The Market Real-Time Optimization Collaborative Decisions Processes, Employees Enterprise Visibility The Organization Information Management Foundation 9 © 2011 IBM Corporation
  9. 9. Business Analytics and Optimization Enhance Customer Understanding: Customer Churn Why do people leave and how can you intervene before it’s too late? Key Capabilities • Customer Analytics • Predictive Analytics • Data integration with Common Metadata • Master Data Mgmt 7x Dropped Calls Improvement in XML Processing Time • Big Data • Warehouse Scalability • Compression and Archiving 20% Reduction in Churn Customers Most Likely To Leave (and Why) Calling Patterns (Big Data) Integrate/Cleanse/ Deduplicate Data Warehouse Predictive Modeling Rate Plans 10 Master Ongoing insight Data Management © 2011 IBM Corporation
  10. 10. Business Analytics and Optimization Enable Enterprise Visibility: Demand Visibility How could supply chain visibility inform decisions at the point of impact? Key Capabilities Cubing and Mining 3 clicks to build predictive model • Supply Chain Analytics • Scorecards / Dashboards • Master Data Management • Industry Models • Information Agenda Finance Suppliers 465 industry accelerators Operations Managers Distribution Warehouse Master Data Management Buyers 3,623% ROI via supply chain visibility Store Managers Retail Outlets 11 © 2011 IBM Corporation
  11. 11. Business Analytics and Optimization Optimize Real-Time Decisions: Fraud Protection How can you detect fraud before transactions are accepted? Key Capabilities Batch Attempted Collection Real-Time 11.4M Messages per second • • • • • • Finance Analytics Real-Time Analytics Identity Insight Stream Processing Pattern Detection Self-Learning Batch Fraud Identification Transaction Accepted Transaction Accepted Transaction Rejected Transaction Processed Transaction Processed Real-Time Fraud Identification $1.2B savings Incoming Transaction 12 Incoming Transaction © 2011 IBM Corporation
  12. 12. Business Analytics and Optimization Foster Collaborative Decisions: Loan Origination How can you maximize customer service while minimizing risk? Key Capabilities • Content Analytics • Advanced Case Management • Master Data Mgmt • Business Rules • Integrated Collaboration External Policies Fast Track Approval Real-Time Data Gathering Automated Scoring/Pricing Credit Monitoring 6 Days to 5 seconds new loan processing Existing Customer Details 13 Master Data Management Credit Monitoring Collaboration Denial © 2011 IBM Corporation
  13. 13. Business Analytics and Optimization Foundation for Business Analytics and Optimization Trusted  Relevant  Governed Transactional & Collaborative Applications Analyze Integrate Business Analytics Applications Content Big Data Manage Master Data Cubes Streams Data External Information Sources Data Warehouses Content Information Governance Streaming Information Govern Security & Privacy Quality 14 Standards Lifecycle © 2011 IBM Corporation
  14. 14. Business Analytics and Optimization Business Analytics and Optimization capabilities allow you to gain insight and optimize results 15 © 2011 IBM Corporation
  15. 15. Business Analytics and Optimization Smarter Computing Capabilities  Integrated Optimized Systems optimized for specific analytic and transactional workloads  Appliances offering purpose-built analytics engine, integrated database, server and storage for scalability, simplicity, and speed  Big data platform that complements a traditional approach with iterative and exploratory analysis, unlocking new insights 16 © 2011 IBM Corporation
  16. 16. Business Analytics and Optimization Information Management and Governance Capabilities  Data Management capabilities provide an integrated, modular environment to manage and optimize data-driven applications across heterogeneous environments  Content Management capabilities turn enterprise content into business insight using industry-specific solutions that capture, manage, analyze and share content throughout its entire lifecycle.  Information Integration capabilities integrate and transform data and content to deliver authoritative, consistent, timely and complete information  Data Warehousing capabilities allow you to work with TB and PB of analytical and transactional data in real time  Information Governance capabilities deliver complete, consistent and accurate information that decision-makers trust to improve business performance 17 © 2011 IBM Corporation
  17. 17. Business Analytics and Optimization Business Analytics Capabilities  Spot and analyze trends, patterns and anomalies;  Plan, budget and forecast resources  Compare ``what-if” scenarios  Predict potential threats and opportunities  Link risks to our overall business objectives, improving performance 18 © 2011 IBM Corporation
  18. 18. Business Analytics and Optimization Business Analytics and Optimization Solutions Capabilities  Industry-specific and cross-industry solutions built on thousands of client engagements and leveraging more than 7,700 industry practitioners with deep technical and industry expertise  Access and partnership with IBM Research deliver innovation and solutions  IBM BAO Services can help you: – Take out cost and improve efficiency – Improve control, bottom line and stop losses – Plan for intelligent profitable growth 19 © 2011 IBM Corporation
  19. 19. Business Analytics and Optimization Imagine the possibilities …in a world with no limits Information from Everywhere • • • • 20 Data & content Apps, web & sensors At rest & in motion Integrated & federated Radical Flexibility • Virtualization at every level • Automated administration • Easy-to-use analytics Extreme Scalability • “Big data” analytics • Real-time stream processing • Efficient parallelism • Workload-optimized © 2011 IBM Corporation
  20. 20. Business Analytics and Optimization A big data platform addresses big data use cases … Complementing the traditional approach with iterative and exploratory analysis Data Warehouse Big Data Platform Multi-channel customer sentiment and experience a analysis Detect life-threatening conditions at hospitals in time to intervene Predict weather patterns to plan optimal wind turbine usage, and optimize capital expenditure on asset placement Enterprise Integration Make risk decisions based on real-time transactional data Traditional Sources New Sources Identify criminals and threats from disparate video, audio, and data feeds 21 © 2011 IBM Corporation
  21. 21. Business Analytics and Optimization Getting Started – The IBM Information Agenda Approach Establish end-to-end vision & business-driven value Align people, process, & information Accelerate projects for short & long-term ROI Architect an extensible information infrastructure 22 22 © 2011 IBM Corporation
  22. 22. Business Analytics and Optimization This analytics-driven approach is empowering our smarter planet… industry by industry Fighting Chronic Disease Reducing Energy Dependence 23 Reducing Customer Churn Averting Fraudulent Transactions Reducing Traffic & Pollution Preventing Contamination Streamlining Supply Chains © 2011 IBM Corporation
  23. 23. Business Analytics and Optimization Providing the software, hardware and expertise to deliver the outcomes you need • More than $14B in Acquisitions Since 2005 • More than 10,000 Technical Professionals • More than 7,700 Dedicated Consultants • Largest Math Department in Private Industry • More than 27,000 Business Partner Certifications Enhance Customer Understanding Optimize Real-Time Decisions Foster Collaborative Decisions Enable Enterprise Visibility Build an Information Management Foundation 24 © 2011 IBM Corporation
  24. 24. Business Analytics and Optimization You can take the lead C-Suite Executives Clarify business objectives and priority outcomes 25 Business Analysts Demand the information you need to make better decisions IT Managers Identify and address barriers to delivering information that business users need © 2011 IBM Corporation
  25. 25. Business Analytics and Optimization For more information, please visit ibm.com/bao 26 26 © 2011 IBM Corporation
  26. 26. Business Analytics and Optimization Backup  Additional detailed slides on specific topics  Slides frequently used in previous iterations of the BAO client presentation 27 © 2011 IBM Corporation
  27. 27. Business Analytics and Optimization Imagine if you had all the answers you need to win IBM Business Analytics and Optimization solutions can ensure that Used Related Innovations you do by Watson InfoSphere Warehouse DB2, Informix, Netezza IBM Content Analytics Natural Language Processing and content analysis leveraging UIMA Aggregating and storing data and content InfoSphere Streams Massively parallel analysis InfoSphere BigInsights Business Analytics “Big Data” analysis (Hadoop) BI, Predictive Analytics and more ECM Solutions IBM Power Systems IBM eDiscovery Analyzer IBM Classification Module IBM OmniFind Enterprise Search Thousands of parallel processes Workload Optimized Systems Integrated, Optimized by Workload 28 IBM Global Business Services Research, expertise and analytical assets © 2011 IBM Corporation
  28. 28. Business Analytics and Optimization Offering a comprehensive portfolio of BAO capabilities Business Analytics and Optimization Software Systems Business Analytics Business intelligence Predictive analytics Analytic applications Fin. Performance and Strategy Mgmt Governance, risk and compliance PureScale Application System Enterprise Content Mgmt Advanced Case Mgmt Content analytics Document imaging and capture Info lifecycle governance Social content mgmt Enterprise Marketing Mgmt Research BAO Strategy Workload Optimized Systems and Appliances Information Management Data management Info integration & federation Data warehousing Info governance Big data platform Services Smart Analytics System Netezza Appliances First of a Kind Projects Customer, Marketing and Sales Analytics Risk, Finance and Fraud Analytics Research Advisors Human Capital Analytics Supply Chain Analytics Analytics Patents Information Management Foundation Enterprise Information Management Enterprise Content Management Storage and Data Services Big Data Services Analytic Research Assets (COBRA, DIOS, TACS, etc) Web Analytics Decision Optimization Optimization and analytical decision support 29 © 2011 IBM Corporation
  29. 29. Business Analytics and Optimization IBM Global Business Services Business Analytics and Optimization ServicesSolution Analytic Areas of Benefits IBM BAO Services  Over 7,700 industry practitioners with deep technical and industry expertise can help implement a strategy to gain insight and optimize results.  Access and partnership with IBM Research to deliver innovation and solutions that address our clients' most difficult challenges  IBM BAO Services can help you: – Take out cost and improve efficiency – Improve control, bottom line and stop losses – Plan for intelligent profitable growth Get started on your path to value with our Watson Assessment or BAO Jumpstart BVA! Infrastructure Productivity Take-out cost and improve efficiency Information Management Foundation (IMF) Business Productivity Risk, Fraud and Finance Improve control, bottom line and stop losses Supply Chain Focus on growth Intelligent profitable growth 30 Domains Customer, Marketing and Sales Human Capital © 2011 IBM Corporation
  30. 30. Business Analytics and Optimization Building the Most Comprehensive Business Analytics and Optimization Portfolio 2011 • More than $14B in Acquisitions Since 2005 • More than 10,000 Technical Professionals Social Analytics/Consumer Insight Workload Optimized Systems • More than 7,500 Dedicated Consultants Advanced Case Management Content Analytics Decision Management • Largest Math Department in Private Industry • More than 27,000 Business Partner Certifications Stream Computing Pervasive Content pureScale pureXML Deep Compression Developer Productivity Autonomic Operations 2005 31 © 2011 IBM Corporation
  31. 31. Business Analytics and Optimization Information is at the Center Of a New Wave of Opportunity… 44x … And Organizations Need Deeper Insights 2020 35 zettabytes 2009 800,000 petabytes 32 Sources: • The Guardian, May 2010 • IBM Institute for Business Value, 2009 • IBM CIO Study 2010 • TDWI: Next Generation Data Warehouse Platforms Q4 2009 1 in 3 1 in 2 as much Data and Content Over Coming Decade Business leaders frequently make decisions based on information they don’t trust, or don’t have Business leaders say they don’t have access to the information they need to do their jobs 83% of CIOs cited “Business intelligence and analytics” as part of their visionary plans to enhance competitiveness 5.4x Top performers are 5.4X more likely to use an analytic approach over intuition © 2011 IBM Corporation
  32. 32. Business Analytics and Optimization Organizations embracing Business Analytics and Optimization have the answers they need to outperform Analytics correlates to performance 3x Organizations that lead in analytics outperform those who are just beginning to adopt analytics 5.4x Top Performers are more likely to use an analytic approach over intuition* *within business processes 33 Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study. Copyright © Massachusetts Institute of Technology 2010. © 2011 IBM Corporation
  33. 33. Business Analytics and Optimization Informed, real-time decisions at the point of impact… Breakaway Approach Predict and act Velocity Lack of Insight Inefficient Access Volume Sense and respond Instinct and intuition Skilled analytics experts Variety Inability to Predict Back office Real-time, fact-driven Everyone Point of impact Automated Optimized 34 © 2011 IBM Corporation
  34. 34. Business Analytics and Optimization Business Analytics and Optimization solutions will enable you to consistently outperform your peers Plan an Information Agenda… …to align with your business strategy 35 Master Your Information… Apply Business Analytics… …to ensure it is accurate, …to anticipate and shape relevant and governed business outcomes © 2011 IBM Corporation
  35. 35. Business Analytics and Optimization Where organizations are focusing Business Analytics and Optimization Enhance Customer Understanding • Customer Churn • Marketing Spend • Sales Productivity Optimize Real-Time Decisions • Fraud Protection • Health Monitoring • Trading Advantage Foster Collaborative Decisions Enable Enterprise Visibility • Customer Service • Claims Processing • Channel Management • Risk Management • Demand Visibility • Strategy Alignment Build an Efficient Information Management Foundation 36 • Reduced costs • Simplified integration • Actionable insight © 2011 IBM Corporation

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