MOBILE MARKETING         Presented by         SUFYAN P         S7 CS         NO:16
CONTENT What is Mobile Marketing? Why Mobile Marketing? Types of M-Marketing: Push & Pull Service Why it is the right ...
What is M-marketing mobile phones, PDAs or (rarely) Laptop Computers. SMS, Multimedia Messaging Service, Bluetooth,WLAN,...
CONTENT What is Mobile Marketing? Why Mobile Marketing? Types of M-Marketing: Push & Pull Service Why it is the right ...
Why is Mobile Device So Effective?•   Cost Effective•   High Reach•   High Response to Calls-to-Action•   Immediacy•   Aut...
CONTENT• What is Mobile Marketing?• Why Mobile Marketing?• Types of M-Marketing: Push & Pull Service• Why it is the right ...
Why Pull•   The consumer decide when, where and what•   Can be integrated with traditional channels•   Moves the consumer ...
SMS/MMS-based Pull (MO)Send SMS to get a mobile coupon or promo                             M-coupon / promo        SMS Sh...
Pull Scenarios (MO)Integrating Promo/m-Coupons/Quizzes   in various media• Billboards & roadside signs• Newspapers / magaz...
Why Push?• The most personalized channel to the consumer• Considers consumer’s preferences:• What, When, Where, How Many, ...
Personalized Mobile Marketing                Campaign                                     Retired  Support multiple       ...
Why Interactive?• The consumer decides to participate• Can be integrated with traditional channels• A powerful tool to mov...
CONTENT•   What is Mobile Marketing?•   Why Mobile Marketing?•   Types of M-Marketing: Push & Pull Service•   Why it is th...
Why It’s Right for Today’s Tough Climate1) Mobile Marketing Delivers Great Return   on Investment     With the economy put...
Why It’s Right for Today’s Tough Climate2) Mobile Marketing Reaches Customer   and Employee Audiences Without   Asking The...
Why It’s Right for Today’s Tough Climate3) Mobile Marketing Delivers Great Return   on Impressions   In tough economic tim...
M-Marketing benefits for corporate customers• Move consumer from passive to active mode• Ideal for different marketing goa...
CONTENT•   What is Mobile Marketing?•   Why Mobile Marketing?•   Types of M-Marketing: Push & Pull Service•   Why it is th...
Case Study                 Buy two     Send an SMS          First PrizeLook for SMS                 with the code        D...
M-Marketing campaign success•   Coca-Cola COOL Summer in Beijing     – Guess highest temperature of the day, win       mob...
Corporate SMS   From Sarin                       From ABCD   You’re invited to                       Your monthly   Home D...
SMS @t Site – Welcome Type                DTAC welcomes                you to ICT Trade                Exhibition, please ...
SMS @t Site – Coupon Type•The SMS coupons           HP Laser Jet Xmay be sent                promotion! Show              ...
Corporate Ring4U Functions• Special Song Special Days: Corporate can set  personalized Ring Back Melodies for specific dat...
New Mobile Advertisement Channel      Mobile      Network                                      Corporate  AdRing + Ring4U ...
What is Voice Messaging?The service that is able to broadvast voicemessages to multiple recipients at onetime by just addi...
What Benefits from Voice Message?• Automating routine calls• Build brand loyalty• Communicate in the language of  your voi...
What Benefits from Voice Message?•   Internal communication for groups or staffs•   Minimizes cost•   Providing high volum...
CONTENT•   What is Mobile Marketing?•   Why Mobile Marketing?•   Types of M-Marketing: Push & Pull Service•   Why it is th...
Best Practices in Mobile Marketing• Ask for Permission-Avoid SPAM• Optimize Content for Multiple Devices  – Java  – Symbia...
Ten Rules for High-Response      Mobile Marketing Message•   Avoid Spam•   Direct to Target Audience•   Combine with Non-a...
Ten Rules for High-Response       Mobile Marketing Message•   Provide incentives•   Build in viral effects•   Combine with...
Ten Rules for High-Response       Mobile Marketing Message•   Provide incentives•   Build in viral effects•   Combine with...
CONCLUSION• Mobile marketing will increasingly be utilized to  market to business-to-business customers and  internal audi...
Upcoming SlideShare
Loading in …5
×

Class 10 mobile marketing

165 views
120 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
165
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Information technology affects everything from daily life to business in the 21st century. In business environment, it shapes not only commerce but also the way in which companies implement their marketing strategies. Offering new marketing channels to interact with customers is crucial to increase sales for company. Thus, the successful application of information technology to connect marketing applications is highly prominent. One of the advances in information technology is wireless mobile communication technology that makes the ―anytime-to-anyplace‖ communication possible. This technology system allows increased mobility and extended services even to remote areas. Due to wireless communication system, mobile phone users are able to access their e-mails, search, order and buy products and services from everywhere without computers Besides the Internet and personal computers, the mobile phone is the key to marketers because it is extremely popular and offers people the opportunity of mobility now. Through the introduction of data services, Short Message Services (SMS), Multimedia Message Service (MMS), Mobile Internet, etc., the mobile phone is rapidly becoming a viable commercial marketing channel. This first generation (1G) analog system for mobile communications saw two key improvements during the 1970s: the invention of the microprocessor and the digitization of the control link between the mobilephone and the cell site.   Second generation (2G) digital cellular systems were first developed at the end of the 1980s. These systems digitized not only the control link but also the voice signal. The new system provided better quality and higher capacity at lower cost to consumers.   Third generation (3G) systems promise faster communications services, including voice, fax and Internet, anytime and anywhere with seamless global roaming. ITU’s IMT-2000 global standard for 3G has opened the way to enabling innovative applications and services (e.g. multimedia entertainment, infotainment and location-based services, among others). The first 3G network was deployed in Japan in 2001.  2.5G networks, such as GPRS (Global Packet Radio Service) are already available in some parts of Europe.   Work has already begun on the development of fourth generation (4G) technologies in Japan. It is to be noted that analog and digital systems, 1G and 2G, still co-exist in many areas. 
  • Class 10 mobile marketing

    1. 1. MOBILE MARKETING Presented by SUFYAN P S7 CS NO:16
    2. 2. CONTENT What is Mobile Marketing? Why Mobile Marketing? Types of M-Marketing: Push & Pull Service Why it is the right time? Case Study and Solution Sample Best Practice and 10 Rules for High-Response Mobile Marketing Campaign
    3. 3. What is M-marketing mobile phones, PDAs or (rarely) Laptop Computers. SMS, Multimedia Messaging Service, Bluetooth,WLAN, Infrared (IRDA)fastest growing and most targetable marketingmethods.
    4. 4. CONTENT What is Mobile Marketing? Why Mobile Marketing? Types of M-Marketing: Push & Pull Service Why it is the right time? Case Study and Solution Sample Best Practice and 10 Rules for High-Response Mobile Marketing Campaign
    5. 5. Why is Mobile Device So Effective?• Cost Effective• High Reach• High Response to Calls-to-Action• Immediacy• Automation• Reliable• Message Reporting• Personal and Discreet• Customization
    6. 6. CONTENT• What is Mobile Marketing?• Why Mobile Marketing?• Types of M-Marketing: Push & Pull Service• Why it is the right time?• Case Study and Solution Sample• Best Practice and 10 Rules for High-Response Mobile Marketing Campaign
    7. 7. Why Pull• The consumer decide when, where and what• Can be integrated with traditional channels• Moves the consumer from passive to active• Drive traffic to stores• Can be used for opt-in and builds database• Can be used for opt-out• Personalization and location-base is available
    8. 8. SMS/MMS-based Pull (MO)Send SMS to get a mobile coupon or promo M-coupon / promo SMS Short Code SMS / MMS WTSTM
    9. 9. Pull Scenarios (MO)Integrating Promo/m-Coupons/Quizzes in various media• Billboards & roadside signs• Newspapers / magazines• TV / Radio• Direct Mailing• Catalogs• POS Advertising
    10. 10. Why Push?• The most personalized channel to the consumer• Considers consumer’s preferences:• What, When, Where, How Many, Format and more• Can be launched in seconds• Targets selected audience• Drives traffic to stores on specific hours• Less expensive than any other channels• The highest response rate
    11. 11. Personalized Mobile Marketing Campaign Retired Support multiple Redeem cellular protocols: SMS• SMS• MMS SMS Redeem WTS TM Businessmen• WAP Push Campaign Manager SMS Redeem Youth
    12. 12. Why Interactive?• The consumer decides to participate• Can be integrated with traditional channels• A powerful tool to move consumers from passive to active• For brand awareness• To build consumers database• To collect information about the consumers
    13. 13. CONTENT• What is Mobile Marketing?• Why Mobile Marketing?• Types of M-Marketing: Push & Pull Service• Why it is the right time?• Case Study and Solution Sample• Best Practice and 10 Rules for High-Response Mobile Marketing Campaign
    14. 14. Why It’s Right for Today’s Tough Climate1) Mobile Marketing Delivers Great Return on Investment With the economy putting pressure on companies to get more impact for every dollar they spend, mobile marketing delivers great “bang for your buck” value.
    15. 15. Why It’s Right for Today’s Tough Climate2) Mobile Marketing Reaches Customer and Employee Audiences Without Asking Them to Travel “direct-to-audience” approach brings the experience right to the audience
    16. 16. Why It’s Right for Today’s Tough Climate3) Mobile Marketing Delivers Great Return on Impressions In tough economic times, it’s vital to make every brand impression count. Mobile marketing does that by giving brands the enhanced impact of “experiential” impressions – plus their audiences’ exclusive mindshare amidst an otherwise cluttered brandscape.
    17. 17. M-Marketing benefits for corporate customers• Move consumer from passive to active mode• Ideal for different marketing goals: – New product launch – Drive sales – Customer acquisition – Branding, positioning brand as innovative – CRM, build mobile community – Collect customer data – Build profiled database of ‘right’ customers• Increase ROI of overall marketing campaign
    18. 18. CONTENT• What is Mobile Marketing?• Why Mobile Marketing?• Types of M-Marketing: Push & Pull Service• Why it is the right time?• Case Study and Solution Sample• Best Practice and 10 Rules for High-Response Mobile Marketing Campaign
    19. 19. Case Study Buy two Send an SMS First PrizeLook for SMS with the code Dreampromo signage number to Holiday !on Colgate Tubes in Wundermanshelves and September 678-XXXXdisplays, e.g. And take part SMS in a Prize-draw Find a Interface and SMS code support the number SMS34AB promo from 27 www.colgate.ru
    20. 20. M-Marketing campaign success• Coca-Cola COOL Summer in Beijing – Guess highest temperature of the day, win mobile phone everyday – Proven result: rband enhancement of Coke as “Cool” & “Refreshing”/50,000 coke ringtone downloaded/4 million SMS in 3 months• Novartis Hay Fever Pollen Alert in UK – Pollen count daily SMS alert to 12 million sufferers sponsored by Aller-eze nasal spray for one month, after that charged 10p per SMS – Proven result: 91% subscribe/56% willing to pay the service• The “Hollywood project” SMS interactivity at the UN World Summit at Jet d’Eau, Geneva in 2003
    21. 21. Corporate SMS From Sarin From ABCD You’re invited to Your monthly Home Decoration ABCD credit is Event on Saturday due on 23 23 September September 2006 2006 at Bitec Bangna Thank you.
    22. 22. SMS @t Site – Welcome Type DTAC welcomes you to ICT Trade Exhibition, please go to Booth D2 to see our new exciting services
    23. 23. SMS @t Site – Coupon Type•The SMS coupons HP Laser Jet Xmay be sent promotion! Show this coupon tosometime after the get 15% specialcustomer replies the discount.message • When they leave the area the will get SMS thank you and farewell message.
    24. 24. Corporate Ring4U Functions• Special Song Special Days: Corporate can set personalized Ring Back Melodies for specific dates• Special Songs Special Friends: Corporate can set personalized Ring back Melodies for specific Caller’s numbers• Your Song Your Time: Corporate can set personalized Ring Back Melodies for specific time of the day• New Function:• Corporate customer can create sub-users (10 users)• Corporate can set up custom voice greetings for each caller or department• Corporate is able to record their greeting• Special Song Special Group of Friends
    25. 25. New Mobile Advertisement Channel Mobile Network Corporate AdRing + Ring4U SponsorService End-User Target Audience Free Ring4U
    26. 26. What is Voice Messaging?The service that is able to broadvast voicemessages to multiple recipients at onetime by just adding list of telephonenumbers, voice message file, and sendingschedule, then the system will call out torecipients on schedule and play pre-recorded voice message
    27. 27. What Benefits from Voice Message?• Automating routine calls• Build brand loyalty• Communicate in the language of your voice• Delivering voice messages efficiently• Easy to learn, use and manage• Expanding call capacity faster and lower cost• Expanding hours of operation
    28. 28. What Benefits from Voice Message?• Internal communication for groups or staffs• Minimizes cost• Providing high volume notifications• Reducing cost of call center agent turnover• Send voice messages to all recipients at one time• Update information on demand
    29. 29. CONTENT• What is Mobile Marketing?• Why Mobile Marketing?• Types of M-Marketing: Push & Pull Service• Why it is the right time?• Case Study and Solution Sample• Best Practice and 10 Rules for High-Response Mobile Marketing Campaign
    30. 30. Best Practices in Mobile Marketing• Ask for Permission-Avoid SPAM• Optimize Content for Multiple Devices – Java – Symbian – WM5 – Palm• Track Your Results
    31. 31. Ten Rules for High-Response Mobile Marketing Message• Avoid Spam• Direct to Target Audience• Combine with Non-advertised Content• Make the Message Entertaining• …or Valuable
    32. 32. Ten Rules for High-Response Mobile Marketing Message• Provide incentives• Build in viral effects• Combine with location sensitivity• Stimulate interaction• Integrated Mobile Marketing with other ChannelsSource: Forrester Research
    33. 33. Ten Rules for High-Response Mobile Marketing Message• Provide incentives• Build in viral effects• Combine with location sensitivity• Stimulate interaction• Integrated Mobile Marketing with other ChannelsSource: Forrester Research
    34. 34. CONCLUSION• Mobile marketing will increasingly be utilized to market to business-to-business customers and internal audiences (employees, sales channels)• Companies will increasingly look for partners who can create truly integrated mobile marketing programs• Client demand and new technologies will drive better measurement of mobile marketing programs

    ×