OUTLINES – THINKING IDEASThe idea is at the center.Strategic communication can touch all destinations or just some,the most useful ones.Our approach relies upon aesthetical-emotional marketing,focuses on consumer behaviour and market trends, makes“good sense” the sense in doing things.Our services are integrated to respond to the effectivecommunication needs, by adopting an homogeneous visionstarting from the strategy towards the objective.Investigation methods:- CBL (creative brainstorming lab)- TRENDLAB
YOUR QUESTIONS, OUR ANSWERS.Companies are often confronted with relevant questions aboutthemselelves, their products, their services.Finding original and effective answers to these questions is thechallenge our CBLs are confronted with.CBLs (Creative Brainstorming Labs) are creative sessionsinvolving a panel of selected participants who are taken into aguided/oriented creative process about a speciﬁc subject.Areas of investigation are:- Brand and product name ﬁnding- Brand/Product/Service positioning- Visual (brand/image/pack) exploration and validation- Concept deﬁnition and search- Consumer Trends and Behaviours
SELECTING THE PANELCBLs are characterized by a selection of participants who arerecruited through the direct relational network of Outlines.Which means that – depending on the type of research objective– the most suitable composition of participants is deﬁnedthrough an effective knowledge of the personal experience andbackground of each participant.The people who attend our CBLs are segmented per type ofprofession, consumption proﬁle, attitudes and lifestyles, ageand propension to experiment.
CBLs’ PROCESSEvery CBL is peculiar and taylor-made, as every kind ofinvestigation has its own speciﬁcity. The feature common toevery CBL, though, is the construction of a path through theidea: in order to accomplish the research, particpants areguided into a multi-faceted analysis which relies upon creativestimuli, sensorial and visual approaches, verbal and iconicelements, inter-exchange and free ﬂow of suggestions.According to the type of quest, our team elaborates a dedicated“plot” of CBL, which is shared with the client. CBLs incorporateelements of games, psychologic and semiotic dynamics,experiencial phases. Clients can either attend the CBL asobservers or active participants.CBLs aim to provide a set of solutions or indications which canboth be deﬁnitive or complementary to a wider scenario ofresearch.
CBLs’ LOCATIONOutlines has a in-house research location which allows greatﬂexibility in managing the research activity calendar. Thelocation is equipped with the most complete technological toolsand is composed by a CBL Room (32 sqm), Observation Room(12sqm) and Welcome Room (Reception Area).The space has been conceived to offer a clean and brightambiance, an ideal setting for stimulating thoughts and ideas.Outlines is centrally located in Milan, just a few steps away thecity center and the FieraMilanoCity area.
WHAT IS TRENDLAB?OUTLINES has created TRENDLAB an international observatoryfocusing on the dynamics of consumer behaviour.Stimuli, concepts, product ideas are addressed to a “reservednetwork” of observers who correspond with us from many partsof the globe: from Paris to Beijing, from London to Chicago,from New York to Athens, from Hong Kong to Milano, ournetwork evaluates the emerging trends, their speciﬁcity andtheir evolutions.Travelers, thinkers, creative people, communication experts,event-makers co-operate with TRENDLAB by always providingtheir original perspectives and feelings thanks to a cross-cultural and interactive approach.
HOW DOES IT WORK?TRENDLAB team periodically shares with the network an “IDEABID”, meaning a set of questions, concept stimuli, ideas havingthe purpose of identifying or investigating new trends ofconsumption, lifestyles, products and services. According totheir will, the participants may offer their creative contributionfollowing the indications of the “idea bid”. The “idea bid” islaunched by the TRENDLAB team to each single participant. Theparticipant gives the creative contribution directly to TRENDLABteam.TRENDLAB is able to generate a sort of creative brainstorminglaboratory in a relatively short range of time, involving severalpoints of view and collecting feeds from a selected panel ofparticipants.
WHAT IS THE IDEA BID? WHAT THE CONCEPT …DEFINING THE OBJECTIVE …USING THE RIGHT WORDS THE IDEA BID LAUNCHES THE STIMULUS THE IMAGINATION THE TASK …USING A VISUAL STIMULUS, A SUGGESTION …CHALLENGING THE CREATIVITY
THE IDEA BID - KEY NOTESWhen we introduce the IDEA BID it is always determinant to approach our participantsby letting them focus immediately on our scenario of research:THE IMPORTANCE OF DEFINING THE TERRITORYTHE IMPORTANCE OF THE “WHERE?”THE CONNECTION “PRODUCT-YOU”THE RELEVANCE OF THE PRACTICAL AND BENEFICIAL ASPECTSBUILDING SPECIFIC MOMENTSTALKING ABOUT THE PRODUCTSUGGESTING A FEELINGCOMMUNICATING THE EXPERIENCE
CONTACT Mr. Alberto ZavattaFounder Partner - General Manager firstname.lastname@example.org OFFICES Via San Siro, 33 - 20149 Milano - IT Ph. +39.02.48.15.462 www.outlinesonweb.com