Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint

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Presentation prepared for Vodafone. Got much success.

Presentation prepared for Vodafone. Got much success.

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  • Personalization, compelling, ……user centered

Transcript

  • 1. CHALLANGES IN THE MOBILE SPACE
    Milan, 07-21-2009Vodafone Graduate ProgramCandidate: Alberto Lia
  • 2. SUMMARY
    Mobile Ecosystem
    Hot trends in mobile
    Competitors’ positioning
    Vodafone’sopportunity
    Conclusions
    WHAT ARE THE KEY CHALLENGES FACING VODAFONE?
  • 3. Convergence :
    Fragmentation
    Demandforopenness
    Internet
    Converg. space
    Cell phones
    PC
    Cellular network
    MOBILE ECOSYSTEM
  • 8. Networks are spo
    HOT TRENDS IN MOBILE
    1. Networks are speeding up
  • 9. HOT TRENDS IN MOBILE
    1. Networks are speeding up
    3G deployments are driving mobile data usage.
    +100% by 20131
    20% of MNO revenue
    1. 2008 Informa Media Report
  • 10. HOT TRENDS IN MOBILE
    2. Smartphonetolead in developedcountries
    +12,7% in Q1 20091
    1. 2009 Gartner Report
  • 11. HOT TRENDS IN MOBILE
    3. Demandofcompellingapps and services
  • 12. HOT TRENDS IN MOBILE
    3. Demandofcompellingapps and services
    Payspecialattentionto:
    Mobile 2.0
    NearFieldCommunication
    $60B in 20121
    1. Report Buyer
  • 19. COMPETITORS
  • 20. COMPETITORS’ POSITIONING
  • 21. OPPORTUNITYVODAFONE’S…
    To deliver a Unique and Natural User Experience
  • 22. FOCUSING ON ...
    1. Shorttermopportunity:
    Promote “mobile” as a (cloud) computingplatformbuildinganOPEN ECOSYSTEM with 3rd party service providers, exploiting Vodafone’s assets
    • MobileWidget
    • 23. Mobile applications and services
    • 24. Push Location BasedServices and Social Network
    2. Mid-termopportunity:
    • Provideseamlessfixed/mobile VoIPservicesover 3+G network
  • CONCLUSIONS
    Mobile Market is turbolent
    Many new promising technologies
    Huge demand for openness and for personal compelling services
    Comparison of competitors’ market position
    Opportunity to enhance mobile widget/apps
    Opportunity to provide VoIP services
  • 25. THANKS!
    ANY QUESTION?