• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint
 

Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint

on

  • 2,820 views

Presentation prepared for Vodafone. Got much success.

Presentation prepared for Vodafone. Got much success.

Statistics

Views

Total Views
2,820
Views on SlideShare
2,813
Embed Views
7

Actions

Likes
2
Downloads
117
Comments
0

2 Embeds 7

http://www.slideshare.net 6
http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Personalization, compelling, ……user centered

Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint Presentation Transcript

  • CHALLANGES IN THE MOBILE SPACE
    Milan, 07-21-2009Vodafone Graduate ProgramCandidate: Alberto Lia
  • SUMMARY
    Mobile Ecosystem
    Hot trends in mobile
    Competitors’ positioning
    Vodafone’sopportunity
    Conclusions
    WHAT ARE THE KEY CHALLENGES FACING VODAFONE?
  • Convergence :
    • Devices
    • Software
    • Internet
    • Industrysectors
    • Web
    Fragmentation
    Demandforopenness
    Internet
    Converg. space
    Cell phones
    PC
    Cellular network
    MOBILE ECOSYSTEM
  • Networks are spo
    HOT TRENDS IN MOBILE
    1. Networks are speeding up
  • HOT TRENDS IN MOBILE
    1. Networks are speeding up
    3G deployments are driving mobile data usage.
    +100% by 20131
    20% of MNO revenue
    1. 2008 Informa Media Report
  • HOT TRENDS IN MOBILE
    2. Smartphonetolead in developedcountries
    +12,7% in Q1 20091
    1. 2009 Gartner Report
  • HOT TRENDS IN MOBILE
    3. Demandofcompellingapps and services
  • HOT TRENDS IN MOBILE
    3. Demandofcompellingapps and services
    Payspecialattentionto:
    Mobile 2.0
    • Location basedservices
    • Social networking
    • Usergeneratedcontents
    • M-Advertising
    • M-Commerce
    • Mobile TV
    • Mobile CloudComputing
    NearFieldCommunication
    $60B in 20121
    1. Report Buyer
  • COMPETITORS
  • COMPETITORS’ POSITIONING
  • OPPORTUNITYVODAFONE’S…
    To deliver a Unique and Natural User Experience
  • FOCUSING ON ...
    1. Shorttermopportunity:
    Promote “mobile” as a (cloud) computingplatformbuildinganOPEN ECOSYSTEM with 3rd party service providers, exploiting Vodafone’s assets
    • MobileWidget
    • Mobile applications and services
    • Push Location BasedServices and Social Network
    2. Mid-termopportunity:
    • Provideseamlessfixed/mobile VoIPservicesover 3+G network
  • CONCLUSIONS
    Mobile Market is turbolent
    Many new promising technologies
    Huge demand for openness and for personal compelling services
    Comparison of competitors’ market position
    Opportunity to enhance mobile widget/apps
    Opportunity to provide VoIP services
  • THANKS!
    ANY QUESTION?