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Ideas for QR codes in the Third sector
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Ideas for QR codes in the Third sector


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A really useful guide to how QR codes could be used to drive donations, supporters or awareness in the Third Sector.

A really useful guide to how QR codes could be used to drive donations, supporters or awareness in the Third Sector.

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  • 1. Put a QR code on it! How Non Profits Can Use QR Codes Twitter @NolandHoshino
  • 2. Interactive presentation• Participate scan• Ask questions• Scan QR codes on slides• If you want a specific slide, scan upper QR code
  • 3. What are QR Codes ? Quick Response (QR) codes are two- dimensional barcodes that hold small bits of data Transporting users from printed materials to mobile sites or a specific call to action, involving information capture, promotional opt-in, etc.
  • 4. Where did it come from?QR code was originallyused to track vehicleparts in vehiclemanufacturing by theJapanese in 1994
  • 5. Surprise inside Event Vcalendar Website URL Links to Social Phone # Contact Vcard Email Message Text Email Address SMS Message
  • 6. Put a QR code on it Business cards Brochures and other marketing materials Contact website page Product tags and packaging Convention and event nametags Press releases Event ticket stubs Point-of-sale receipts
  • 7. Let’s get started iPhone Kaywa Tag Reader QR Code and 2D NeoReader Code Generator Maestro Android QR Stuff QuickMark Barcode Scanner Delivr SnapMaze Blackberry Raco QR Code Scanner Pro QReate & Track ScanLifeSmartphone Free Barcode Reader QR Code Generator
  • 8. Point and scan
  • 9. Heifer International Portland Challenge: Portland is a very eco-friendly city – not many people like taking print Goal: Get Heifer International mission into people’s hands Idea: QR Codes with information linking to org website and donation page
  • 10. Heifer International PortlandQR code Donation Page Scan to
  • 11. Heifer International Portland QR code Facebook
  • 12. Heifer International PortlandShow your support Send a TweetTweet
  • 13. Heifer International Portland SMS text Friends and FamilyHelp endhunger andpoverty – “PassOn the Gift” Scan to send text
  • 14. Heifer International PortlandUse QR code for directions to the organization or meetings Find us
  • 15. Awareness campaign Poster
  • 16. Petition campaign
  • 17. Educational games
  • 18. Advocacy campaign
  • 19. Email list campaignScan QR code and exchange your contact information for free ice cream
  • 20. Giving treeLink QR code to a personal video or story of the person receiving the gift
  • 21. Library books QR codes on library books with brief descriptionPhoto by Chris Martin Studios Photo by Chris Martin Studios
  • 22. Summary QR codes are … • Free, easy to create and measurable • Bridges the gap between offline and online • Increases cause and donor engagement • Targets younger demographics (under 35) • Flexible to changes • Saves on printing costs • Unlimited – Be creative!Photo by Chris Martin Studios Photo by Chris Martin Studios
  • 23. Contact me Noland Hoshino Twitter @NolandHoshino Email