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Tips and tools to manage one's online identity.
Lecture given to MBA students at HEC Paris on October the 28st 2011.
The presentation covers personal branding (how to build a professional profile and a personal page, how to keep one's privacy), social media monitoring (how to monitor conversation, publications and search using Netvibes) and social networking (how to expand one's network using tools like Branchout and Klout).
The presentation ends with some security recommendation in order to avoid brandjacking.
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