Social Media                &          Online IdentityLecture given to HEC PARIS MBA Students
WelcomeHEC MBA – 28/10/2011
HelloLet me introduce myself
How to ask questions during the class?  Mention @albanlv in your tweet
How to post comments during the class?  Use the hashtag #hecmba in your tweet
IntroductionWhat is a technology?What does it changes to society?What about social media?
DEFINITIONWhat is a technology?
Delegate
Breakthrough technologiescome with a change in society
DEFINITIONWhat do we call social media?
GROUP ACTION
SHARINGCONVERSATIONCOLLABORATIONCOLLECTIVE ACTION
750 millions users30 millions shares/day300 millions users200 millions tweets/day48h of video uploaded/mn3 billions video ...
WHY SHOULD YOU CARE ABOUT THIS?
IT’S A DANGER
OR AN OPPORTUNITY
What are we going to talk about?
BE THERE
MONITOR
LEVERAGE
Part IBE THERE
Your personal page  Your professional profileProtect your privacy
WorkshopGoogle your neighbor
Workshop : search your neighbor  Is it easy to find your neighbor?  Is the information relevant?  Is the information coher...
Don’t let the others  speak for you
Tools  Facebook, Google profiles (Google+),Twitter, Quora, About.me, Flavors.me,Chi.mp, UnHub, Card.ly, Twitter…
What should you put on your personal page?  A picture  Pitch yourself (short description - 160 characters)  Choose your ke...
WorkshopSet up your own personal page with About.meGet inspiration :http://about.me/thewmatthttp://about.me/jessicaluciaht...
Make it appear 1st on
PROFESSIONAL PROFILEDo you know Linkedin?
Should you use LinkedIn?HireBe hiredFind clientsAdvertise your businessKnow your networkExpand your networkEnhance your in...
How to pimp your profile?
Add former experiencesAdd skillsAsk for recommendationsExpand your network (connect with the people in the class)Add langu...
How to protectYour privacy?
Behave
WorkshopCheck your Facebook privacy settings
Part 2MONITOR
PublicationConversationSearch
WorkshopSet up your monitoring arsenal
Preliminary task  Define 5 keywords corresponding to your field  Example : social media, internet, web, technology, start-up
Task 1 : create a netvibes account          http://netvibes.com
Task 2 Find 3 blogs/websites related to your field
Find their RSS feed
Add the RSS feed to your Netvibes
Task 3 : create a dashboard for each keyword
Task 4 : synchronise with your Twitter account
Task 5 : insert a Gmail account     Set up Google alerts     Use newletters
Should youShare?
Twitter dictionnaryTweetFollowerUnfollowRT or retweetFloodTL or Timeline@ or mentionSpamDM or direct messageHashtagNSFW or...
Twitter etiquetteMind your spellingQuote your sourcesInteract and mentionDo not flood your readers (instead schedule your ...
Tool
Part 3EXPAND YOUR  NETWORK
Which tool should I use?
What about    #hecmba ?
Tool
Best practicesUpon meeting someone interesting, connect to himSync with your emailSpend some time looking at the suggestio...
How to find interesting profiles on Twitter?Search new profilesLook at Twitter suggestionsUse the listsListen to the peer ...
Tool
RulesBeware of fake profiles. If you have a doubt when seeing a profile picture, try Tinyeye.Don’t add everybodyThink befo...
SecurityWhat is a good password?Why you should not ask your browser to remember your passwordsWhy you should always use ht...
“Brandjacking  is one way in which social mediacan turn ugly. […] it happens when a person ororganization loses control of...
ConclusionAND THEN WHAT?
Don’t panic
Take time   http://pear.ly/2v75
Be curious
Ask questions @albanlv alban@leveau-vallier.com
Thank you!
Credits          Surfer by Hani Hamir          Don’t ring again by Jox          Binoculars by Bethan          Closed for b...
Social Media and Online Identity
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Social Media and Online Identity

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Tips and tools to manage one's online identity.
Lecture given to MBA students at HEC Paris on October the 28st 2011.
The presentation covers personal branding (how to build a professional profile and a personal page, how to keep one's privacy), social media monitoring (how to monitor conversation, publications and search using Netvibes) and social networking (how to expand one's network using tools like Branchout and Klout).
The presentation ends with some security recommendation in order to avoid brandjacking.

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Transcript of "Social Media and Online Identity"

  1. 1. Social Media & Online IdentityLecture given to HEC PARIS MBA Students
  2. 2. WelcomeHEC MBA – 28/10/2011
  3. 3. HelloLet me introduce myself
  4. 4. How to ask questions during the class? Mention @albanlv in your tweet
  5. 5. How to post comments during the class? Use the hashtag #hecmba in your tweet
  6. 6. IntroductionWhat is a technology?What does it changes to society?What about social media?
  7. 7. DEFINITIONWhat is a technology?
  8. 8. Delegate
  9. 9. Breakthrough technologiescome with a change in society
  10. 10. DEFINITIONWhat do we call social media?
  11. 11. GROUP ACTION
  12. 12. SHARINGCONVERSATIONCOLLABORATIONCOLLECTIVE ACTION
  13. 13. 750 millions users30 millions shares/day300 millions users200 millions tweets/day48h of video uploaded/mn3 billions video watched/day
  14. 14. WHY SHOULD YOU CARE ABOUT THIS?
  15. 15. IT’S A DANGER
  16. 16. OR AN OPPORTUNITY
  17. 17. What are we going to talk about?
  18. 18. BE THERE
  19. 19. MONITOR
  20. 20. LEVERAGE
  21. 21. Part IBE THERE
  22. 22. Your personal page Your professional profileProtect your privacy
  23. 23. WorkshopGoogle your neighbor
  24. 24. Workshop : search your neighbor Is it easy to find your neighbor? Is the information relevant? Is the information coherent? What should be removed? What should be added/more visible? Can we contact him easily?
  25. 25. Don’t let the others speak for you
  26. 26. Tools Facebook, Google profiles (Google+),Twitter, Quora, About.me, Flavors.me,Chi.mp, UnHub, Card.ly, Twitter…
  27. 27. What should you put on your personal page? A picture Pitch yourself (short description - 160 characters) Choose your keywords and use them in your description Link: to your other profiles, slideshare account, the papers you published Show the communities you belong to (HEC…) Be reachable (a mail or anything) Talk (link to your contribution on Twitter, Quora or other forums)
  28. 28. WorkshopSet up your own personal page with About.meGet inspiration :http://about.me/thewmatthttp://about.me/jessicaluciahttp://about.me/laurindelhttp://about.me/brianwong
  29. 29. Make it appear 1st on
  30. 30. PROFESSIONAL PROFILEDo you know Linkedin?
  31. 31. Should you use LinkedIn?HireBe hiredFind clientsAdvertise your businessKnow your networkExpand your networkEnhance your influence as an expert
  32. 32. How to pimp your profile?
  33. 33. Add former experiencesAdd skillsAsk for recommendationsExpand your network (connect with the people in the class)Add languages and translate your profileJoin groupsLink to your other profiles (About.me, Twitter, blog…)Link to your online contributions (articles, blogposts, answers on forums)Use applications (vizualize.me, slideshare, tweets, wordpress)Stay up to date (update your profile regularly)
  34. 34. How to protectYour privacy?
  35. 35. Behave
  36. 36. WorkshopCheck your Facebook privacy settings
  37. 37. Part 2MONITOR
  38. 38. PublicationConversationSearch
  39. 39. WorkshopSet up your monitoring arsenal
  40. 40. Preliminary task Define 5 keywords corresponding to your field Example : social media, internet, web, technology, start-up
  41. 41. Task 1 : create a netvibes account http://netvibes.com
  42. 42. Task 2 Find 3 blogs/websites related to your field
  43. 43. Find their RSS feed
  44. 44. Add the RSS feed to your Netvibes
  45. 45. Task 3 : create a dashboard for each keyword
  46. 46. Task 4 : synchronise with your Twitter account
  47. 47. Task 5 : insert a Gmail account Set up Google alerts Use newletters
  48. 48. Should youShare?
  49. 49. Twitter dictionnaryTweetFollowerUnfollowRT or retweetFloodTL or Timeline@ or mentionSpamDM or direct messageHashtagNSFW or not safe for workTT or trending topicFF or follow Friday
  50. 50. Twitter etiquetteMind your spellingQuote your sourcesInteract and mentionDo not flood your readers (instead schedule your publications)Ban capital lettersBe reliable (check before tweeting)Be appropriate
  51. 51. Tool
  52. 52. Part 3EXPAND YOUR NETWORK
  53. 53. Which tool should I use?
  54. 54. What about #hecmba ?
  55. 55. Tool
  56. 56. Best practicesUpon meeting someone interesting, connect to himSync with your emailSpend some time looking at the suggestions,Use iPhone/Android applications on the goContribute to the groups and Q&AMake lists/circles
  57. 57. How to find interesting profiles on Twitter?Search new profilesLook at Twitter suggestionsUse the listsListen to the peer reviews (follow Friday)Use your monitoring tools
  58. 58. Tool
  59. 59. RulesBeware of fake profiles. If you have a doubt when seeing a profile picture, try Tinyeye.Don’t add everybodyThink before accepting a requestRemember who is in your network when you post an updateBe careful : identity theft and “cybersquatters”
  60. 60. SecurityWhat is a good password?Why you should not ask your browser to remember your passwordsWhy you should always use https (firesheep & likes)Secure your laptop : PreySecure your profiles : double step verification, location or devicebased verificationMonitor what is being said about you
  61. 61. “Brandjacking is one way in which social mediacan turn ugly. […] it happens when a person ororganization loses control of their presence ormessage, and that it doesn’t have to involveany form of technological theft, just orchestratedword-of-mouth attacks.” (Mashable)
  62. 62. ConclusionAND THEN WHAT?
  63. 63. Don’t panic
  64. 64. Take time http://pear.ly/2v75
  65. 65. Be curious
  66. 66. Ask questions @albanlv alban@leveau-vallier.com
  67. 67. Thank you!
  68. 68. Credits Surfer by Hani Hamir Don’t ring again by Jox Binoculars by Bethan Closed for business by Maistora Boombox in Montreal by Mikey G Ottawa 100621-F-6350L-395 by Expertinfantry First Ostrich by M Kuhn Second Ostrich by Kicki Icons and symbols by The Noun Project Gag by CHRISSPdotCOM Google by ConnorTreacy Is dinner ready yet? By Ernst Vikne
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