Strategic - Marketing
• Advertising
– SEM (Search Engine Marketing)
• Pay-per-click campaigns
• Link Development
– Offline advertisements
• Magazine ads
• brochures

Strategic - Marketing
• Public Relations
– Getting story to journalists and editors
– Press releases

Strategic - Marketing
• Web Site Optimization/SEO
– Keyword optimization
– Link campaigns
– Content-rich pages on site

Strategic - Marketing
• Product Pricing
– Competitive prices

Strategic - Marketing
• Product Description & Photos
– Well-written descriptions of products
– Professional looking photos of products

Strategic - Marketing
• Brand Integration
• Brand Awareness
– Promote product in the public light
– Making the brand a recognizable name

Strategic - Marketing
• Community Involvement
– Charity to support

Strategic - Marketing
• Media Planning
– Radio
– Television
– Magazine
– eMarket

Strategic - Marketing
• E-mail Support
– Timely, friendly responses to customer
inquiries
– Automated informational e-mail systems
• Order confirmation
• Payment confirmation
• Shipping confirmation

Strategic - Marketing
• Telephone Support
– Timely, friendly, professional telephone
response