Strategic Marketing

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10 key focus in building a strategic marketing plan

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Strategic Marketing

  1. 1. Strategic - Marketing • Advertising – SEM (Search Engine Marketing) • Pay-per-click campaigns • Link Development – Offline advertisements • Magazine ads • brochures
  2. 2. Strategic - Marketing • Public Relations – Getting story to journalists and editors – Press releases
  3. 3. Strategic - Marketing • Web Site Optimization/SEO – Keyword optimization – Link campaigns – Content-rich pages on site
  4. 4. Strategic - Marketing • Product Pricing – Competitive prices
  5. 5. Strategic - Marketing • Product Description & Photos – Well-written descriptions of products – Professional looking photos of products
  6. 6. Strategic - Marketing • Brand Integration • Brand Awareness – Promote product in the public light – Making the brand a recognizable name
  7. 7. Strategic - Marketing • Community Involvement – Charity to support
  8. 8. Strategic - Marketing • Media Planning – Radio – Television – Magazine – eMarket
  9. 9. Strategic - Marketing • E-mail Support – Timely, friendly responses to customer inquiries – Automated informational e-mail systems • Order confirmation • Payment confirmation • Shipping confirmation
  10. 10. Strategic - Marketing • Telephone Support – Timely, friendly, professional telephone response

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