Top ten consumer trends for 2013

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  • 1. TOP TEN CONSUMER TRENDS FOR 2013COUNTRIES & CONSUMERSDAPHNE KASRIEL-ALEXANDERCONSUMERS EDITOR
  • 2. 1. SPENDING ON CONVENIENCE NUDGING INTO THE QUEST FOR VALUE2. CROWDED HOUSE REDUX3. DOWNTIME DECODED4. FOOD – MORE THAN A LIFE STAPLE5. GENDERED CONSUMPTION RIP?6. LOCAL LOVE7. OLDER AND OFF TO WORK AND TRAIN8. PARENTING LIFESTYLES9. SHOPPING LIKE IT’S THE FUTURE10. THE ROLL CALL OF CONSUMER CONCERNS
  • 3. TOP 10 CONSUMER TRENDS FOR 2013 31. SPENDING ON CONVENIENCE NUDGING INTO THE QUESTFOR VALUE The recessionary consumer’s dislike of paying for convenience is softening. Consumers are tempted by bite-sized brand offerings aimed at emerging and now developed market shoppers and greater novelty and superior niche services. Consumer reviews also cut the risk of trying something new.© Euromonitor International
  • 4. TOP TEN CONSUMER TRENDS FOR 2013 42. CROWDED HOUSE REDUX Multigenerational and other combined living arrangements are leading to shifting consumption patterns as the ‘floating generation’ stay or return home to economise while peers and even separated couples are forced to cohabit.© Euromonitor International
  • 5. TOP TEN CONSUMER TRENDS FOR 2013 53. DOWNTIME DECODED Digital life is making ‘leisure’ harder to define and even as ‘digital detox’ periods are shared digitally, holidaymakers are ‘smoasting’ – using social networking to boast about their holiday fun. Meanwhile health- conscious consumers are working hard to stay fit.© Euromonitor International
  • 6. TOP TEN CONSUMER TRENDS FOR 2013 64. FOOD – MORE THAN A LIFE STAPLE Food is now celebrated, avoided, greener, healthier, grown in more urban spaces and hopefully safer.© Euromonitor International
  • 7. TOP TEN CONSUMER TRENDS FOR 2013 75. GENDERED CONSUMPTION RIP? Gender-specific consumption and outlooks may be fading – apparent in everything from unisex tech preferences, to new gaming audiences and traditionally female behaviour feted in business situations.© Euromonitor International
  • 8. TOP TEN CONSUMER TRENDS FOR 2013 8 6. LOCAL LOVEThings local are capturing theconsumer imagination as moreprosocial consumers (those who careabout others and society as a whole)reject ‘burbiness’ (a term that reflectscommercialism and the prevalence ofchain stores) and global brands courtlocal cultural relevance and tastes. © Euromonitor International
  • 9. TOP TEN CONSUMER TRENDS FOR 2013 97. OLDER AND OFF TO WORK AND TRAIN More tech-savvy, active and image-conscious older consumers need and want to work and spend comfortably for longer as more governments and firms are raising or abolishing retirement thresholds.© Euromonitor International
  • 10. TOP TEN CONSUMER TRENDS FOR 2013 10 8. PARENTING LIFESTYLESParents buying to suit themselvesand tomorrow’s generation -including ‘shopturnals’, yummymummies, parents befriendingtheir teens online, stay-at-homedads, ‘tiger mothers’, ‘idleparents’, parent bloggers andgifts in lieu of time spent withkids. © Euromonitor International
  • 11. TOP TEN CONSUMER TRENDS FOR 2013 11 9. SHOPPING LIKE IT’S THE FUTURENew tech-driven shopping culture reveals generational faultlines.Brands are focusing on interpreting consumer lifestyles to reachout to customers warming to innovation. ‘Showrooming’,gamification, Facebook’s piloted ‘want’ button and in-store digitalinformation offerings are all part of this trend. © Euromonitor International
  • 12. TOP TEN CONSUMER TRENDS FOR 2013 1210. THE ROLL CALL OF CONSUMER CONCERNS A catalogue of often-disparate concerns preoccupies swelling consumer segments. These include bigger peoples’ needs, long tail via the net, the quest for simplicity and the grasp of consumer data as an asset to brands. There are even havens for smokers.© Euromonitor International
  • 13. THANK YOU FOR READINGFor further information please contact Daphne Kasriel-AlexanderConsumers Editor at Euromonitor Internationaldaphne.kasriel@euromonitor.com