alaTest, Tech for Less and MTX Computer: Proven Return on Investment through alaTest Reviews Solutions. A/B testing shown an increase of sales conversion increase of 22 % and 48 %. More information on http://alatest.com/b2b/references.html

1. Proven Return on Investment through alaTest
Reviews Solutions
Results from two a/b test case studies:
Conversion increase of 22 % and 48 %.

2. Case study 1 – Tech for Less a/b test
Background
During December 2010 alaTest and Tech for Less compared the behavior of several hundred
thousand online shoppers on techforless.com. 50 % of the shoppers had access to product
reviews from alaTest and 50 % didn’t.
Result
Shoppers with access to product reviews from alaTest were 22 % more likely to complete an
order.
“We’ve seen firsthand the positive impact product review information can have on consumer
buying behavior”, said Dan Van Wijk, Director of Marketing and e-Commerce for Tech for Less,
adding, “The ability to get information on the product experience from experts is powerful when
consumers are considering investing in technology”.
Conclusion
Consumer electronics are high-consideration purchases and reviews give shoppers the
information they need to convert to buyers. By using alaTest Reviews Solutions retailers can
increase conversion by providing their customers with the information they require to feel
reassured about their purchase.

3. Implementation on Tech for Less Impartial and objective overall review summary and
1
rating from alaTest
User reviews from 3rd parties
2 through alaTest
Expert reviews from renowned
3 sources through alaTest

4. Case study 2 – MTX a/b test
Background
During February – April 2011 alaTest and MTX Computers are comparing the behavior of online
shoppers on shop.mtx.at. 50 % of the shoppers have access to product reviews from alaTest and
50 % don’t.
Preliminary Result
Shoppers with access to product reviews from alaTest are 48 % more likely to complete
an order.
Conclusion
Consumer electronics are high-consideration purchases and reviews give shoppers the information
they need to convert to buyers. By using alaTest Reviews Solutions retailers can increase
conversion by providing their customers with the information they require to feel reassured about
their purchase.

5. Implementation on MTX
Impartial and objective overall review summary and
1 rating from alaTest

6. Proven Return on Investment with alaTest Reviews Solutions
Conversion increase of 48 %
(preliminary result)
Conversion increase of 22 %
Conversion with Conversion with Conversion with Conversion with
no reviews reviews from alaTest no reviews reviews from alaTest
Tech for Less a/b test MTX Computer a/b test

7. About Tech for Less
Tech for Less is an online consumer electronics retailer based in Colorado Springs, USA. They
provide refurbished consumer electronics and technology at competitive prices to consumers and
businesses. Additional information can be found at www.techforless.com.
About MTX Computer
MTX Computer Products & Solutions GmbH is an online consumer electronics retailer based in
Linz, Austria. They provide a comprehensive portfolio of computer products and solutions from
leading IT manufacturers for the German and Austrian markets. Additional information can be
found at shop.mtx.at.
About alaTest
alaTest is a leading global provider of social commerce solutions that help retailers and brands
improve customer satisfaction and increase their revenues through the value of reviews.
alaTest’s award winning review analysis technology aggregates, structures and daily
summarizes millions of expert and consumer product reviews from more than 1,800 international
review sources and matches them to clients’ product catalogues. alaTest enables clients to offer
their customers a comprehensive review experience that includes tools to visualize in real time
what the world says about a product’s strengths and weaknesses and how it compares to similar
products.
alaTest has offices in Stockholm, New York, Berlin, London and Wuhan and operates product
reviews sites for consumers in 19 markets across the world.

8. Contact
International Consumer Services Sweden AB
Gävlegatan 18A, SE-113 30 Stockholm, Sweden
Tel: +46 8 34 24 23 partners@alaTest.com
Arie Struik Helena Ahlin
Founder & CEO Product Marketing Director
arie@alatest.com helena@alatest.com