Texas Music Coalition 2009

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PR and Social Media Consultant, Alan Weinkrantz discusses principles of social media as it applies to musicians. As a drummer, and guitar player (in process), Weinkrantz illustrates his music social media strategy in producing content, working with his music teacher, and posting product reviews from Red Bone Guitar Boutique in San Antonio

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  • Texas Music Coalition 2009

    1. 1. Social Media Principles for the Independent Musician Texas Music Coalition - May 19, 2007
    2. 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News” • Content producer
    3. 3. Musician who loves music • drummer for 40 years • learning guitar • I’m on Twitter, FaceBook, LinkedIn, etc. • helping my guitar teacher on Social Media • Hang out at RedBone Guitar and do fun videos and product reviews
    4. 4. Two Core Principles • #1. The Social Web not substitute traditional PR; complements and becomes part of your overall communications strategy • #2. Must tie to messaging, strategy, metrics, business and creative goals, etc • end result is that you should combine PR / Social Web to elevate communications
    5. 5. My Personal Music Social Media Strategy... my concerts content product reviews
    6. 6. Traditional PR • Messaging • Press Releases • Outreach • Pitches / Causes photo of telephone by Alan Weinkrantz - shot @ SpaceCity near Moscow (c) 2008
    7. 7. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership for myself, my clients, Redbone Guitar, and my guitar teacher, Steve Owens
    8. 8. My video product reviews at Red Bone Guitar
    9. 9. First to market on YouTube gets your thought leadership
    10. 10. Prized possessions I can share with the world
    11. 11. BB King in San Antonio
    12. 12. The Who in L.A.
    13. 13. Tom Petty & The Heartbreakers
    14. 14. Going to the Social Web • Complements PR efforts • Gives your company or management a human voice • Impacts search results • Makes the pitching process more efficient • Lets you be “found”
    15. 15. Fun at home...
    16. 16. Helpful Hints • Think like a journalist • Your message really matters • Tone impacts all mediums
    17. 17. Tips... • Build great content that is media friendly • Target specific outlets in trade, business, vertical media • Don’t be afraid to pitch
    18. 18. Tips... • Populate yourself and your content on Twitter, YouTube, Blog, FaceBook, Wikipedia, etc.
    19. 19. Copy of presentation • online today: alanweinkrantz.typepad.com • copy and share with others • this is just what I believe and seems to work • your mileage may vary
    20. 20. Contact • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • @alanweinkrantz - Twitter • google.com/profiles/alanweinkrantz • FaceBook, LinkedIn too!
    21. 21. Thank You And Rock On © 2009

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