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StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
StoryStack -  The Role of Narrative and Story Telling in Your Startup.
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StoryStack - The Role of Narrative and Story Telling in Your Startup.

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You have your technology stack. But do you have your story stack? Learn about the five critical elements in building your StoryStack. Presented during New Orleans Entrepreneur Week - The Idea …

You have your technology stack. But do you have your story stack? Learn about the five critical elements in building your StoryStack. Presented during New Orleans Entrepreneur Week - The Idea Village / New Orleans - March 26, 2014

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  • 1. STORYSTACK The Role of Narrative and StoryTelling inYour Startup The IdeaVillage / New Orleans March 26, 2014
  • 2. PRESENTATION • Live on www.alanweinkrantz.com blog & Slideshare • Ask questions….I’m not here to “lecture…” • Based on belief sets, principles, and experimentation • Real world examples at the end
  • 3. TODAY • Learn about the role of narrative and story telling for your startup • Take-away five steps you can apply through the end of 2014 • Build a body of work that will contribute to your being discovered • How it can help lead to media coverage • Add a layer of value to your brand
  • 4. Background…
  • 5. ABOUT • Tech PR / Branded Journalism • 30+ years…. been through major shifts & cycles • U.S. and Israel • 2nd time at IdeaVillage
  • 6. Client Work 60% ! Mentoring /Volunteer 20% ! Branded Journalism 20% My Mix….
  • 7. YES, I’M ON… • Twitter • Facebook • LinkedIn • Instagram • SoundCloud • YouTube
  • 8. As story tellers you have the opportunity to add a massive layer of value to your startup
  • 9. What’s Branded Journalism? The art of applying story telling and building narratives to support and reflect a brand’s values…
  • 10. Having a body of work separates your startup… all vying for attention
  • 11. WHO’S HERE? • Need 3 volunteers / 2 minutes each • What’s your story? • What makes you interesting? • How do you….?
  • 12. 50 years
  • 13. The Four Coders
  • 14. Coders & StoryTellers
  • 15. The Coders & StoryTellers of New Orleans
  • 16. Rock & Jazz Music is code.
  • 17. MENTORING •Speaking / Writing / Observing / Watching • Geekdom - San Antonio • TechLoft -Tel Aviv • TechStars Cloud - San Antonio • MexicanVC (500 Startups) - Mexico City • Microsoft Azure -Tel Aviv
  • 18. GOOD NEWS :) •Very low cost / no cost to create a start-up •Big Idea •Core team •Strong will •Servers / hosting
  • 19. BAD NEWS :( •Someone in NewYork, Madrid, San Francisco, Singapore,Tel Aviv, Mumbai is thinking the same thing as you are :( •Hard to have a defensible position •Hard to protect your IP •Getting traction is tough
  • 20. QUALITIESTHEN... •Strong Intellectual Property •Defensible technology •Strategic investors like Intel,AT&T, Cisco, Motorola •Traditionally,VC funded
  • 21. QUALITIES NOW •No Intellectual property •Nothing really defensible •Strategic investors & partners - Friends, Family,Angels, 500 Startups, Google, Intel, etc. •Up until recently....No funding, or angel, micro, friends & family funding •Easy to run a virtual company... no real address, presence from a co- working space and an IP phone number
  • 22. THE WORLD AS WE KNEW IT •Hardware •Software •Telecom •Security •Bio Sciences Go to School Go to College / University Summer Job Travel Go to Work
  • 23. THE WORLD AS WE KNOW IT •Consumer Web •Mobile •SaaS •Subscription •eCommerce High School Start-Up GapYear Start-Up Year ofTravel College / University Start-Up Work Startup Quit Day Job Startup
  • 24. The new tools of building your startup
  • 25. Technology Stack LAMP Java Python OpenStack Ruby AWS
  • 26. StoryStack Blog YouTube Instagram Twitter LinkedIn SoundCloud FaceBook
  • 27. WHY • Builds a new type of defensible position • Your body of work helps you define who you are • Media can discover and cover you • Can lead to new types of unexpected deal flow
  • 28. StoryStack Story Narrative Voice Engagement Discovery
  • 29. STORY • Sets the stage for the heart and soul of your company • Builds and expresses culture • Attracts customers, partners, media, etc
  • 30. VOICE • Techie • Businesslike • Expert • Fun • Leader
  • 31. NARRATIVE • Connected events • Gluing your story together • Ties your channels together • Helps you express, connect and engage with your ecosystem
  • 32. ENGAGEMENT • Lets you listen • Give your customers / partners a voice • Enables amplification of your story • Which can lead to….
  • 33. DISCOVERY • An act of faith • People are searching for you • Let them discover you • Find others • Get discovered, covered by media
  • 34. content (curated, contributed, posts) socialcommenting writing Branding your startup with content adds a unique layer of value Your Startup’s Voice
  • 35. BRANDED JOURNALISM EXAMPLES…. • News • Content • StoryTelling • Media
  • 36. WHAT’SYOURVOICE ? • Techie • Fashion • Sports • Music • Culture
  • 37. EXECUTION… • Agree to some basic milestones • Don’t be afraid to write • Don’t publish until you feel comfortable doing so • Build out an editorial calendar • Share the responsibility with your co-founders
  • 38. EXECUTION • Decide on the outposts (channels) • Allow 90 days to get the process going • Use stock tools • Your SmartPhone is a very powerful story telling platform
  • 39. SUGGESTED READING ! • www.adweek.com/topic/branded-content • www.digiday.com • www.battellemedia.com • www.ragan.com • all photos (except forThe Beatles, BB King, etc) by me.
  • 40. ThankYou. alan@weinkrantz.com www.alanweinkrantz.com about.com/alanweinkrantz

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