Stop Pitching and Start Story Telling

Stop Pitching & Start Story Telling UTSA / CITE January 29, 2010

About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... contributing columnist “Express-News” • Guest Lecturer - UTSA (new gig) • Content producer

When I went to college • No PC - we used a typewriter • Research was done the Library • No Internet • No iPhone or wireless devices • No digital camera • Social Media did not exist

Caveat • Presentation based on my belief sets • I try things out and like to experiment • Not everything I do works, but the good news is that this costs almost zero, other than your time

Today • You can launch a company • Create online communities • Connect with potential business partners • Create deal ﬂow • Get funded • Build a company from your dorm or apt.

Premise • Focus on branding YOU • makes you a better entrepreneur • makes you a better prospective employee / team member

Today Dear Mom & • Focus on branding Dad... today in • you school, I learned • your technology that I was a brand • your company

As an entrepreneur • Thought leader raise partners money • Innovative • Connecter build a • Networker team • Ear to the ground

As an employee / team • Differentiator • Raise above the noise of having a great academic career • Your resume is already online hire me before someone else does

Inﬂuence is the new currency • Inﬂuence and thought leadership is the new currency • Make your voice heard • Make a difference

stop pitching start story telling

stream your narrative

build a following and new deal ﬂow will come your way

how: > ?

converse interface broadcast inform share spread you ideas give away as much information about you as you can

The Basics • Develop your “voice” • Write like you speak • Write to and for your audience(s) • Give yourself six months to see it work

Who are you trying to reach? • Have the right message and tone of voice • the right people • the right networks • be persistent with outreach

The Social Web

If you populate the social web with great and relevant content about you, your company and your technology, you’ll be found

Going to the Social Web • Complements communications efforts • Gives your company or management a human voice • Impacts search results • Lets you be “found”

static VS. active Web Site Brochures Press Releases Trade Show Booth

Go wide and deep You Company Technology Article Blog submissions Facebook delicious Twitter SlideShare Comment on other blogs YouTube LinkedIn Digg Docstoc Slideshare

How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership as a pro- active consumer of AT&T’s three screen service offering

trade business/ﬁnancial broadcast radio

YouTube -great way to pitch the media

Re-purposing content... Industry leaders demonstrate N-trig technology

Industry leaders demonstrate N-trig applications & product differentiation

How To: How I watch Internet TV - U-verse and Internet TV

Thought leadership in VoIP Security

Branding YOU • Your brand is your best personal resume • If you understand the power of personal branding it will help you get a better job when you ﬁnish school • Branding really shows who you really are

How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos

What about you? • Student leader • Innovator • Collaborator • First mover • Entrepreneur • Community builder

I “tweet,” engage in conversation, give away information follow me: @alanweinkrantz

My business blog demonstrates expertise and helps clients and projects I am involved in “be found”

Consumer facing blog covering AT&T positions me as an authority in triple play services in telecom

Facebook connects me to friends & business associates in the U.S. and Israel

LinkedIn - business focused social networking in the U.S. and Israel

Flickr photos....I always carry my camera when I travel for fun or business

Monthly columnist for San Antonio “Express-News” covering AT&T and Social Media

B.B. King, Tom Petty, The Who in Concert

My “Conversations Series” with San Antonio’s Social Media Superstars

Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date proﬁle

Branding You • 30 days of listen • 30 days of research to see who you want to engage with • 30 days of conversation and outreach • measure and repeat

Brand Persona • @UTSAHottie careful how you brand • @LoveMyBeer yourself on • @BigAssCamero twitter... • @AnarchyNation

Be aware • You are what you post... • “got shit-faced last night at Fiesta” • “going to Mexico this weekend to....” • “Prof. Smith is an ass-hole” • “looking to buy term paper on....”

Contact • Alan Weinkrantz • 210-820-3070 • www.alanweinkrantz.com • alan@weinkrantz.com • @alanweinkrantz - Twitter • FaceBook, LinkedIn too!

Copy of presentation • online today: alanweinkrantz.com • Slideshare.net • copy and share with others • this is just what I believe and seems to work • your mileage may vary

start story telling

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Stop Pitching and Start Story Telling

by Alan Weinkrantz on Jan 27, 2010

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Stop Pitching and Start Story Telling — Presentation Transcript