Stop Pitching and Start Story Telling

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Alan Weinkrantz discusses the concept of becoming a better story teller on the social web at the University of Texas at San Antonio

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  • Stop Pitching and Start Story Telling

    1. 1. Stop Pitching & Start Story Telling UTSA / CITE January 29, 2010
    2. 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... contributing columnist “Express-News” • Guest Lecturer - UTSA (new gig) • Content producer
    3. 3. When I went to college • No PC - we used a typewriter • Research was done the Library • No Internet • No iPhone or wireless devices • No digital camera • Social Media did not exist
    4. 4. Caveat • Presentation based on my belief sets • I try things out and like to experiment • Not everything I do works, but the good news is that this costs almost zero, other than your time
    5. 5. Today • You can launch a company • Create online communities • Connect with potential business partners • Create deal flow • Get funded • Build a company from your dorm or apt.
    6. 6. Premise • Focus on branding YOU • makes you a better entrepreneur • makes you a better prospective employee / team member
    7. 7. Today Dear Mom & • Focus on branding Dad... today in • you school, I learned • your technology that I was a brand • your company
    8. 8. As an entrepreneur • Thought leader raise partners money • Innovative • Connecter build a • Networker team • Ear to the ground
    9. 9. As an employee / team • Differentiator • Raise above the noise of having a great academic career • Your resume is already online hire me before someone else does
    10. 10. Influence is the new currency • Influence and thought leadership is the new currency • Make your voice heard • Make a difference
    11. 11. stop pitching start story telling
    12. 12. stream your narrative
    13. 13. build a following and new deal flow will come your way
    14. 14. how: > ?
    15. 15. converse interface broadcast inform share spread you ideas give away as much information about you as you can
    16. 16. The Basics • Develop your “voice” • Write like you speak • Write to and for your audience(s) • Give yourself six months to see it work
    17. 17. Who are you trying to reach? • Have the right message and tone of voice • the right people • the right networks • be persistent with outreach
    18. 18. The Social Web
    19. 19. If you populate the social web with great and relevant content about you, your company and your technology, you’ll be found
    20. 20. Going to the Social Web • Complements communications efforts • Gives your company or management a human voice • Impacts search results • Lets you be “found”
    21. 21. static VS. active Web Site Brochures Press Releases Trade Show Booth
    22. 22. Go wide and deep You Company Technology Article Blog submissions Facebook delicious Twitter SlideShare Comment on other blogs YouTube LinkedIn Digg Docstoc Slideshare
    23. 23. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership as a pro- active consumer of AT&T’s three screen service offering
    24. 24. trade business/financial broadcast radio
    25. 25. YouTube -great way to pitch the media
    26. 26. Re-purposing content... Industry leaders demonstrate N-trig technology
    27. 27. Industry leaders demonstrate N-trig applications & product differentiation
    28. 28. How To: How I watch Internet TV - U-verse and Internet TV
    29. 29. Thought leadership in VoIP Security
    30. 30. Branding YOU • Your brand is your best personal resume • If you understand the power of personal branding it will help you get a better job when you finish school • Branding really shows who you really are
    31. 31. How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos
    32. 32. What about you? • Student leader • Innovator • Collaborator • First mover • Entrepreneur • Community builder
    33. 33. I “tweet,” engage in conversation, give away information follow me: @alanweinkrantz
    34. 34. My business blog demonstrates expertise and helps clients and projects I am involved in “be found”
    35. 35. Consumer facing blog covering AT&T positions me as an authority in triple play services in telecom
    36. 36. Facebook connects me to friends & business associates in the U.S. and Israel
    37. 37. LinkedIn - business focused social networking in the U.S. and Israel
    38. 38. Flickr photos....I always carry my camera when I travel for fun or business
    39. 39. Monthly columnist for San Antonio “Express-News” covering AT&T and Social Media
    40. 40. B.B. King, Tom Petty, The Who in Concert
    41. 41. My “Conversations Series” with San Antonio’s Social Media Superstars
    42. 42. Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
    43. 43. Branding You • 30 days of listen • 30 days of research to see who you want to engage with • 30 days of conversation and outreach • measure and repeat
    44. 44. Brand Persona • @UTSAHottie careful how you brand • @LoveMyBeer yourself on • @BigAssCamero twitter... • @AnarchyNation
    45. 45. Be aware • You are what you post... • “got shit-faced last night at Fiesta” • “going to Mexico this weekend to....” • “Prof. Smith is an ass-hole” • “looking to buy term paper on....”
    46. 46. Contact • Alan Weinkrantz • 210-820-3070 • www.alanweinkrantz.com • alan@weinkrantz.com • @alanweinkrantz - Twitter • FaceBook, LinkedIn too!
    47. 47. Copy of presentation • online today: alanweinkrantz.com • Slideshare.net • copy and share with others • this is just what I believe and seems to work • your mileage may vary
    48. 48. start story telling
    49. 49. Thank You © 2010
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