Stop Pitching and Start Story Telling

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Alan Weinkrantz discusses the concept of becoming a better story teller on the social web at the University of Texas at San Antonio

Alan Weinkrantz discusses the concept of becoming a better story teller on the social web at the University of Texas at San Antonio

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  • 1. Stop Pitching & Start Story Telling UTSA / CITE January 29, 2010
  • 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... contributing columnist “Express-News” • Guest Lecturer - UTSA (new gig) • Content producer
  • 3. When I went to college • No PC - we used a typewriter • Research was done the Library • No Internet • No iPhone or wireless devices • No digital camera • Social Media did not exist
  • 4. Caveat • Presentation based on my belief sets • I try things out and like to experiment • Not everything I do works, but the good news is that this costs almost zero, other than your time
  • 5. Today • You can launch a company • Create online communities • Connect with potential business partners • Create deal flow • Get funded • Build a company from your dorm or apt.
  • 6. Premise • Focus on branding YOU • makes you a better entrepreneur • makes you a better prospective employee / team member
  • 7. Today Dear Mom & • Focus on branding Dad... today in • you school, I learned • your technology that I was a brand • your company
  • 8. As an entrepreneur • Thought leader raise partners money • Innovative • Connecter build a • Networker team • Ear to the ground
  • 9. As an employee / team • Differentiator • Raise above the noise of having a great academic career • Your resume is already online hire me before someone else does
  • 10. Influence is the new currency • Influence and thought leadership is the new currency • Make your voice heard • Make a difference
  • 11. stop pitching start story telling
  • 12. stream your narrative
  • 13. build a following and new deal flow will come your way
  • 14. how: > ?
  • 15. converse interface broadcast inform share spread you ideas give away as much information about you as you can
  • 16. The Basics • Develop your “voice” • Write like you speak • Write to and for your audience(s) • Give yourself six months to see it work
  • 17. Who are you trying to reach? • Have the right message and tone of voice • the right people • the right networks • be persistent with outreach
  • 18. The Social Web
  • 19. If you populate the social web with great and relevant content about you, your company and your technology, you’ll be found
  • 20. Going to the Social Web • Complements communications efforts • Gives your company or management a human voice • Impacts search results • Lets you be “found”
  • 21. static VS. active Web Site Brochures Press Releases Trade Show Booth
  • 22. Go wide and deep You Company Technology Article Blog submissions Facebook delicious Twitter SlideShare Comment on other blogs YouTube LinkedIn Digg Docstoc Slideshare
  • 23. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership as a pro- active consumer of AT&T’s three screen service offering
  • 24. trade business/financial broadcast radio
  • 25. YouTube -great way to pitch the media
  • 26. Re-purposing content... Industry leaders demonstrate N-trig technology
  • 27. Industry leaders demonstrate N-trig applications & product differentiation
  • 28. How To: How I watch Internet TV - U-verse and Internet TV
  • 29. Thought leadership in VoIP Security
  • 30. Branding YOU • Your brand is your best personal resume • If you understand the power of personal branding it will help you get a better job when you finish school • Branding really shows who you really are
  • 31. How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos
  • 32. What about you? • Student leader • Innovator • Collaborator • First mover • Entrepreneur • Community builder
  • 33. I “tweet,” engage in conversation, give away information follow me: @alanweinkrantz
  • 34. My business blog demonstrates expertise and helps clients and projects I am involved in “be found”
  • 35. Consumer facing blog covering AT&T positions me as an authority in triple play services in telecom
  • 36. Facebook connects me to friends & business associates in the U.S. and Israel
  • 37. LinkedIn - business focused social networking in the U.S. and Israel
  • 38. Flickr photos....I always carry my camera when I travel for fun or business
  • 39. Monthly columnist for San Antonio “Express-News” covering AT&T and Social Media
  • 40. B.B. King, Tom Petty, The Who in Concert
  • 41. My “Conversations Series” with San Antonio’s Social Media Superstars
  • 42. Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
  • 43. Branding You • 30 days of listen • 30 days of research to see who you want to engage with • 30 days of conversation and outreach • measure and repeat
  • 44. Brand Persona • @UTSAHottie careful how you brand • @LoveMyBeer yourself on • @BigAssCamero twitter... • @AnarchyNation
  • 45. Be aware • You are what you post... • “got shit-faced last night at Fiesta” • “going to Mexico this weekend to....” • “Prof. Smith is an ass-hole” • “looking to buy term paper on....”
  • 46. Contact • Alan Weinkrantz • 210-820-3070 • www.alanweinkrantz.com • alan@weinkrantz.com • @alanweinkrantz - Twitter • FaceBook, LinkedIn too!
  • 47. Copy of presentation • online today: alanweinkrantz.com • Slideshare.net • copy and share with others • this is just what I believe and seems to work • your mileage may vary
  • 48. start story telling
  • 49. Thank You © 2010