Social Media Policies

Social Media Policies San Antonio North Chamber May 8, 2009

About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News”

static active VS. Web Site Brochures Press Releases @work... @home...

@ work..... some of our OMG, we’re beat gonna customers are real earnings morons estimates in Q3 tech support is crap, the oh headed to Sugar’s servers are down- for lunch again...

@ home... I think the IT dept. at chillin’ XYZ Corp is downsizing us on the lake and getting next week.. loaded Monday is another work day and I hate my boss!

The Social Web can link you personally to your job and company’s image my social proﬁle my employer

New! Google Proﬁles

Have policies in place • Discretion and common sense is the rule of law • Understand and promote existing policies - or develop them if you don’t have them in place • OK to promote your company, as long as it’s within compliance and messaging

During Work? • Not interfere with work, unless it’s part of your social media strategy • No mentions of customer names, partners, earnings, etc. • No personal attacks on team members, customers, competitors

Subject Matter Experts • Should learn to join the conversation • Develop a voice via the Social Web • Tweet and bubble up

We restrict use... • You can’t control an iPhone or BlackBerry • Evenings and weekends are a potential mineﬁeld

Resources • http://www.mashable.com/ 2009/04/27/social-media-policy • Google: “Enterprise Social Media Policies”

Copy of presentation • online today: alanweinkrantz.typepad.com • this is just what I believe and seems to work • your mileage may vary

Contact • Alan Weinkrantz • alan@weinkrantz.com • 210-820-3070

copy and share with others... thank you!

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Social Media Policies

by Alan Weinkrantz on May 07, 2009

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