Social Media Policies
San Antonio North Chamber
May 8, 2009

About
• PR guy for 25 years
• Social Media for the last 4 years
• Blogger with.... 4 blogs
• Journalist.... columnist “Express-News”

static active
VS.
Web Site
Brochures
Press Releases
@work... @home...

@ work.....
some of our
OMG, we’re
beat
gonna customers are real
earnings
morons
estimates in Q3
tech support is
crap, the
oh
headed to Sugar’s
servers are down-
for lunch
again...

@ home...
I think the IT dept. at
chillin’ XYZ Corp is
downsizing us
on the lake
and getting next week..
loaded
Monday
is another
work day and I
hate my
boss!

The Social Web can link you personally
to your job and company’s image
my social profile my employer

New! Google Profiles

Have policies in place
• Discretion and common sense is the rule
of law
• Understand and promote existing
policies - or develop them if you don’t
have them in place
• OK to promote your company, as long as
it’s within compliance and messaging

During Work?
• Not interfere with work, unless it’s part
of your social media strategy
• No mentions of customer names,
partners, earnings, etc.
• No personal attacks on team members,
customers, competitors

Subject Matter Experts
• Should learn to join the conversation
• Develop a voice via the Social Web
• Tweet and bubble up

We restrict use...
• You can’t control an iPhone or
BlackBerry
• Evenings and weekends are a potential
minefield

Resources
• http://www.mashable.com/
2009/04/27/social-media-policy
• Google: “Enterprise Social Media
Policies”

Copy of presentation
• online today:
alanweinkrantz.typepad.com
• this is just what I believe and seems to
work
• your mileage may vary

Contact
• Alan Weinkrantz
• alan@weinkrantz.com
• 210-820-3070

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thank you!