Personal Branding OLLU - Our Lady of the Lake University

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Presentation to students at Our Lady of the Lake University in San Antonio on PR and Personal Branding

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  • Personal Branding OLLU - Our Lady of the Lake University

    1. 1. Strategic PR& Personal Branding Our Lady of the Lake University February 2, 2011
    2. 2. Before we start• Inventory of cell phones• Leave them on for the 1st 20 minutes of the discussion....turn up the volume• Take all calls, but speak in soft voice• Check Facebook, Twitter, YouTube, email• Respond to IM in real time
    3. 3. Today• This course is critical to your career / life path regardless if you become a PR person, politician, doctor, lawyer, rock star, architect, etc or win the lottery never work a day in your life.
    4. 4. Today• Background• PR as it was• PR as it is becoming• Social Media• Personal Branding - you!
    5. 5. About• PR guy for 25 years• Social Media for the last 5 years• Blogger with.... 4 blogs• Former Journalist.... contributing columnist “Express-News”• Content producer
    6. 6. When I went to college No PC - we used a typewriter Research was done the Library No Internet No iPhone or wireless devices No digital camera Antioch College Yellow Springs, OHSocial Media did not exist
    7. 7. Caveat• Presentation based on my belief sets• I try things out and like to experiment• Not everything I do works, but the good news is that this costs almost zero, other than your time
    8. 8. PR• PR still matters in the traditional sense but it’s rapidly changing • message • voice • content
    9. 9. Strategy• I still believe in strategy, but even the best laid plans have shorter shelf life because the media and how “news” gets reported moves so fast
    10. 10. I still pitch• I still develop story ideas• I still pitch journalists• I still get “media coverage” for clients, but it’s getting harder and... less relevant
    11. 11. Every company is a...• Media Company • content creator • story teller • community builder • aimed at being discovered and shared if you do your job right and deliver on your brand promise
    12. 12. Premise• Don’t just study media, journalism, business, etc at OLLU... • become your own client • start marketing and selling you in advance of your graduation so you can go on to grad school, start a new business, or get an amazing job
    13. 13. Today Dear Mom & Dad... today in• Focus on branding school, I learned • you are a brand that I was a brand
    14. 14. How to package yourself • Thought leader raise partners money • Innovative • Connecter grad • Networker build a school team • Ear to the ground cool job
    15. 15. Influence is the new currency• Influence and thought leadership is the new currency• Make your voice heard• Make a difference
    16. 16. study. work hard. have fun. start story telling
    17. 17. stream yournarrative
    18. 18. build a following and new deal flow will come your way
    19. 19. how: > ?
    20. 20. converse interface broadcast inform share spread you ideasgive away as much information about you as you can
    21. 21. The Basics• Develop your “voice”• Write like you speak• Write to and for your audience(s)• Give yourself six months to see it work
    22. 22. Who are you trying to reach?• Have the right message and tone of voice • the right people • the right networks • be persistent with outreach
    23. 23. The Social Web
    24. 24. If you populate the social webwith great and relevant contentabout yourself, and help others,you’ll be found, and it will serveits purpose in whatever you wantto do after you graduate fromOLLU.
    25. 25. static VS. activeWeb SiteBrochuresPress ReleasesTrade Show Booth
    26. 26. Go wide and deep You Company Technology Article Blog submissionsFacebook delicious Twitter SlideShare Comment on other blogs YouTubeLinkedIn Digg Docstoc Slideshare
    27. 27. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership as a pro- active consumer of AT&T’s three screen service offering
    28. 28. trade business/financial broadcast radio
    29. 29. YouTube -great way to pitch the media
    30. 30. Re-purposing content... Industry leaders demonstrate N-trig technology
    31. 31. Industry leaders demonstrateN-trig applications & product differentiation
    32. 32. How To: How I watch Internet TV - U-verse and Internet TV
    33. 33. Branding YOU• Your brand is your best personal resume• If you understand the power of personal branding it will help you get into grad school, start a new business, or great an amazing job when you finish Trinity• Branding really shows who you really are
    34. 34. How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos
    35. 35. What about you?• Student leader• Innovator• Collaborator• First mover• Entrepreneur• Community builder
    36. 36. Consumer facing blog covering AT&T positions me as an authority in triple play services in telecom
    37. 37. Facebook connects me tofriends & business associates in the U.S. and Israel
    38. 38. LinkedIn - business focused socialnetworking in the U.S. and Israel
    39. 39. Flickr photos....I always carry mycamera when I travel for fun or business
    40. 40. Monthly columnist for San Antonio “Express-News” covering AT&T and Social Media
    41. 41. B.B. King, Tom Petty, The Who in Concert
    42. 42. Branding You!• Join a few networks• Determine what you want to communicate about yourself• Make sure you have an up to date photo• If you are on social networks, make sure you have an up to date profile
    43. 43. Branding You• Your personal site on Facebook incorporated with your school work• Start a blog on your professional interests• 30 days of listen• 30 days of research to see who you want to engage with• 30 days of conversation and outreach
    44. 44. Brand Persona • @OLLUHottie careful how you brand • @LoveMyBeer yourself on • @BigAssCamero twitter... • @AnarchyNationthese are not good personas to have on the social web:)
    45. 45. Be aware• You are what you post... • “got shit-faced last night at Fiesta” • “going to Mexico this weekend to....” • “Prof. Smith is an ass-hole” • “looking to buy term paper on....”
    46. 46. Contact• Alan Weinkrantz• www.alanweinkrantz.com• alan@weinkrantz.com• @alanweinkrantz - Twitter• FaceBook, LinkedIn too!
    47. 47. Copy of presentation• Slideshare.net• copy and share with others• this is just what I believe and seems to work• your mileage may vary
    48. 48. start story telling be your own clientdon’t just “study” PR, Journalism, New Media do it for yourself
    49. 49. Thank You© 2010

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