PERSONAL BRANDING &CONTENT AMBASSADOR     PROGRAM       June 27, 2012
WHAT...• Two   fold objective: • help      you master the art of personal branding in the context of  where you create and...
YOU & GEEKDOM• Are • brands                                    I’m a big deal                                    at Geekdo...
YOU ARE A BRAND• Be   it as a solo gig or as a team, you are in your own right, a brand• The environment of Geekdom, the s...
WHY• Geekdom  is on its way to becoming a global brand with presence in 4 US and 3 global cities by 2015• This     is your...
WTF?• This   is a distraction•I   am too busy working•I   can’t take on more work• External   to work, I have a life
HOW DO I BENEFIT?• Gets   you in the mindset of personal branding• Associates   yourself with the (global) Geekdom brand• ...
PART OF YOUR DAILY FLOW• Your   smart phone is your friend• Open     your ears and ears and see what’s around you for easy...
I DON’T KNOW BRANDING                                                I’m• Just   be you                               awes...
TIMING• Now     through October, the weather is perfect for this• Go, discover   downtown• Lots     of funky dives, dumps,...
When you are here.....                         1+1
ONE “THING” PER DAY• Shout   out to a team member• Photo   of an object on the floor• Go   for a walk on the Riverwalk and ...
WHERE TO START?                                           1+1•A   few basics • Pick  a few obvious platforms - Twitter, Fa...
Discover the building and your surroundings....        transportation       culture   r                                   ...
IF YOU TRAVEL....• On   business and on vacation...wave back to your peers• Shout   out to your team• Root   for the TechS...
SHOW YOUR SUPPORT• Show    Nick, Louie, Pat, Dirk, Todd, Cole, Graham and Jason some love• Thank   the local media when th...
Story Telling With Instagram...
THE WESTON CENTER• The    building itself• Lobby    area - chairs, decorations, artwork, walkways, waterfall• Restaurant• ...
share and promote your  community   members’content, music,    photos,documents, etc.
Geekdom has tons ofcool images you cancreate that surroundthe environment we      work in
Classy Joint:  Geekdom.... I  approach the Weston Centre      as aninfrastructure to    Geekdom
Your personal branding helps humanize the Geekdomexperience and the persona of its community members       geekdom        ...
WIN & WIN• Aimed   to help you think about your personal brand• Helpsraise awareness of the awesomeness of the Geekdom exp...
START SLOW...• Become    aware of your surroundings• Experiment    and build your voice• Meet, connect   with someone new ...
SUSTAIN• Think   in the long run• Dailyis ideal, but focus on building on what you are working, making, creating•A few che...
thank you....alan@weinkrantz.com
Personal Branding & Geekdom Ambassador Program
Personal Branding & Geekdom Ambassador Program
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Personal Branding & Geekdom Ambassador Program

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Personal Branding & Geekdom Ambassador Program

  1. 1. PERSONAL BRANDING &CONTENT AMBASSADOR PROGRAM June 27, 2012
  2. 2. WHAT...• Two fold objective: • help you master the art of personal branding in the context of where you create and get things done • help promote the Geekdom brand from the perspective of its community members
  3. 3. YOU & GEEKDOM• Are • brands I’m a big deal at Geekdom:) • stories •a work in progress • Ambassadors for each other’s brand
  4. 4. YOU ARE A BRAND• Be it as a solo gig or as a team, you are in your own right, a brand• The environment of Geekdom, the surroundings of downtown and the things you do in your work can help define and grow your influence and thought leadership on the social web
  5. 5. WHY• Geekdom is on its way to becoming a global brand with presence in 4 US and 3 global cities by 2015• This is your opportunity to associate your personal brand with a brand that could help you think about how you are branding yourself• Opportunity to grow your business around the world by associating with the globalization of Geekdom
  6. 6. WTF?• This is a distraction•I am too busy working•I can’t take on more work• External to work, I have a life
  7. 7. HOW DO I BENEFIT?• Gets you in the mindset of personal branding• Associates yourself with the (global) Geekdom brand• Cross pollenates your personal brand with your team• Helps your fellow Geekdom community members
  8. 8. PART OF YOUR DAILY FLOW• Your smart phone is your friend• Open your ears and ears and see what’s around you for easy story telling• Thecollaborative nature of Geekdom inherently lends itself to this process•A good way to connect with people you may not know•A good way to build deeper relationships - this is not always about business
  9. 9. I DON’T KNOW BRANDING I’m• Just be you awesome• Share who you are• Discover your surroundings with writing, photos, videos...
  10. 10. TIMING• Now through October, the weather is perfect for this• Go, discover downtown• Lots of funky dives, dumps, joints and street people that makes San Antonio very unique• Great buildings, street signs, foods, bridges
  11. 11. When you are here..... 1+1
  12. 12. ONE “THING” PER DAY• Shout out to a team member• Photo of an object on the floor• Go for a walk on the Riverwalk and share the moment• Knock on your neighbor’s door and do an interview• Write a blog post• Do a Facebook entry
  13. 13. WHERE TO START? 1+1•A few basics • Pick a few obvious platforms - Twitter, Facebook, Instagram, G+, Foursquare • Check in daily • Share one thing per day....
  14. 14. Discover the building and your surroundings.... transportation culture r i architecturefoods v e r w people weston a center l k fun funky buildings
  15. 15. IF YOU TRAVEL....• On business and on vacation...wave back to your peers• Shout out to your team• Root for the TechStars Cloud teams when they are in residence• Wearyour Geekdom T-shirt and photograph yourself at recognizable landmarks• Wearyour startup’s T-shirt and photograph yourself at recognizable landmarks
  16. 16. SHOW YOUR SUPPORT• Show Nick, Louie, Pat, Dirk, Todd, Cole, Graham and Jason some love• Thank the local media when they cover Geekdom• Thank the speakers who share their insights during programs• Highfive your peers when they have a win, get funding, a major customer, or a big contract• Promote new programming• Welcome new community members as you meet
  17. 17. Story Telling With Instagram...
  18. 18. THE WESTON CENTER• The building itself• Lobby area - chairs, decorations, artwork, walkways, waterfall• Restaurant• Piano man• Events & classes• 11th floor + new maker space in the works....• Geekdom signage, collateral material, seminar handouts...
  19. 19. share and promote your community members’content, music, photos,documents, etc.
  20. 20. Geekdom has tons ofcool images you cancreate that surroundthe environment we work in
  21. 21. Classy Joint: Geekdom.... I approach the Weston Centre as aninfrastructure to Geekdom
  22. 22. Your personal branding helps humanize the Geekdomexperience and the persona of its community members geekdom you we are institution one :) humanity your voice really matters and contributes
  23. 23. WIN & WIN• Aimed to help you think about your personal brand• Helpsraise awareness of the awesomeness of the Geekdom experience• Theprocess could open new opportunities for you personally and with your team
  24. 24. START SLOW...• Become aware of your surroundings• Experiment and build your voice• Meet, connect with someone new on the floor• Take a stranger for a walk and share the experience• Friend & connect with the community•A good way to say “thank you” to Graham for his act of kindness and generosity
  25. 25. SUSTAIN• Think in the long run• Dailyis ideal, but focus on building on what you are working, making, creating•A few check-ins / posts a week over the course of the balance of 2012 really adds up and helps you be discovered and shared• Themore you do this, the better you get at branding you and your team• The collective voice of the community will really impact
  26. 26. thank you....alan@weinkrantz.com

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