Course outline for Feb 9 at UTSA for MBA students on personal branding strategies

1. Personal Branding
UTSA
February 9, 2010

2. Premise
• Focus on branding YOU
• makes you a better entrepreneur
• makes you a better prospective
employee / team member

3. Today
Dear Mom &
• Focus on branding
Dad... today in
• you school, I learned
• your technology that I was a
brand
• your company

4. A personal brand?
•If you are online in
any way, you are
building your own
personal brand

5. But I’m not a soft drink
• Yes, you are like....
• Coke
• Apple
• Starbucks
• Ralph Lauren
• Nike

6. But I’m human
• So is....
• Michael Jordan
• Michael Jackson
• Paris Hilton
• Tiger Woods
• Elvis Presley
• Mick Jagger

7. But they’re media darlings
• They are covered and known in
traditional media
• You are branding yourself through your
participating in social media

8. How I am branding Alan
• Social Networks
• Blogging I’m a mini
broadcasting
• Journalism
network
• Self PR
• Photography
• Videos

9. My brand qualities
• Expert in PR / Social Media
• Focus on technology
• Connected in Israel
• Track record
• Has fun
• Worth it - good value
• Human / Real

10. Why
• Being “found” leads to new business
opportunities and deal flow
• Being an “authority” builds credibility
• Branding Alan adds value to - Alan’s
brand

11. As an entrepreneur
• Thought leader raise
partners
money
• Innovative
• Connecter
build a
• Networker team
• Ear to the ground

12. As an employee / team
• Differentiator
• Raise above the noise of having a great
academic career
• Your resume is already online hire me before
someone else
does

13. What are your goals?
• New business?
• New job?
• Better ranking on Google?
• Re-invent yourself during this economic
situation?
• Make life changes

14. Branding YOU
• Your brand is your best personal resume
• If you understand the power of personal
branding it will help you get a better job
when you finish school
• Branding really shows who you really
are

15. Branding You!
• Join a few networks
• Determine what you want to
communicate about yourself
• Make sure you have an up to date photo
• If you are on social networks, make sure
you have an up to date profile

16. What about you?
• Student leader
• Innovator
• Collaborator
• First mover
• Entrepreneur
• Community builder

17. Brand Persona
• @UTSAHottie careful how
you brand
• @LoveMyBeer
yourself on
• @BigAssCamero twitter...
• @AnarchyNation

18. Be aware
• You are what you post...
• “got shit-faced last night at Fiesta”
• “going to Mexico this weekend to....”
• “Prof. Smith is an ass-hole”
• “looking to buy term paper on....”

19. Branding You!
• Join a few networks
• Determine what you want to
communicate about yourself
• Make sure you have an up to date photo
• If you are on social networks, make sure
you have an up to date profile

20. Assignment
• Personal brand plan
• Product description of your technologies
• due Thursday

21. Start with...
• Google Profile
• http://www.google.com/profiles

22. What Networks
• LinkedIN - business oriented
• Twitter - status updates
• Facebook - more human side of you

23. Go wide and deep
• Define yourself on Google Profile
• Expand your brand on....

24. LinkedIN
• Find industry groups that are in your
technology’s space and join them

25. Twitter
• Follow people that interest you...
• Why do they interest you?
• What can you offer them to engage with
you?

26. Facebook
• An opportunity to be human
• Show personal interests
• Foreign students - what values do you
bring from afar?
• Connect with other students at UTSA
and other campuses around the world
who are in similar programs

27. Recommended Reading
• www.personalbrandingblog.com
• www.thepersonalbrandingblog.com
• www.robcuesta.typepad.com

28. Wrap Up
• If you are online, you are creating your
own brand
• Dedicate 15 minutes a day on your
personal brand
• Participate. Share. Engage.
• Combine your personal branding skills
with the role you play in your classes

29. Contact
• Alan Weinkrantz
• 210-820-3070
• alan@weinkrantz.com
• www.weinkrantz.com

30. Thank You
© 2010