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Personal Brand - UTSA Course
 

Personal Brand - UTSA Course

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Course outline for Feb 9 at UTSA for MBA students on personal branding strategies

Course outline for Feb 9 at UTSA for MBA students on personal branding strategies

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Personal Brand - UTSA Course Personal Brand - UTSA Course Presentation Transcript

  • Personal Branding UTSA February 9, 2010
  • Premise • Focus on branding YOU • makes you a better entrepreneur • makes you a better prospective employee / team member
  • Today Dear Mom & • Focus on branding Dad... today in • you school, I learned • your technology that I was a brand • your company
  • A personal brand? •If you are online in any way, you are building your own personal brand
  • But I’m not a soft drink • Yes, you are like.... • Coke • Apple • Starbucks • Ralph Lauren • Nike
  • But I’m human • So is.... • Michael Jordan • Michael Jackson • Paris Hilton • Tiger Woods • Elvis Presley • Mick Jagger
  • But they’re media darlings • They are covered and known in traditional media • You are branding yourself through your participating in social media
  • How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos
  • My brand qualities • Expert in PR / Social Media • Focus on technology • Connected in Israel • Track record • Has fun • Worth it - good value • Human / Real
  • Why • Being “found” leads to new business opportunities and deal flow • Being an “authority” builds credibility • Branding Alan adds value to - Alan’s brand
  • As an entrepreneur • Thought leader raise partners money • Innovative • Connecter build a • Networker team • Ear to the ground
  • As an employee / team • Differentiator • Raise above the noise of having a great academic career • Your resume is already online hire me before someone else does
  • What are your goals? • New business? • New job? • Better ranking on Google? • Re-invent yourself during this economic situation? • Make life changes
  • Branding YOU • Your brand is your best personal resume • If you understand the power of personal branding it will help you get a better job when you finish school • Branding really shows who you really are
  • Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
  • What about you? • Student leader • Innovator • Collaborator • First mover • Entrepreneur • Community builder
  • Brand Persona • @UTSAHottie careful how you brand • @LoveMyBeer yourself on • @BigAssCamero twitter... • @AnarchyNation
  • Be aware • You are what you post... • “got shit-faced last night at Fiesta” • “going to Mexico this weekend to....” • “Prof. Smith is an ass-hole” • “looking to buy term paper on....”
  • Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
  • Assignment • Personal brand plan • Product description of your technologies • due Thursday
  • Start with... • Google Profile • http://www.google.com/profiles
  • What Networks • LinkedIN - business oriented • Twitter - status updates • Facebook - more human side of you
  • Go wide and deep • Define yourself on Google Profile • Expand your brand on....
  • LinkedIN • Find industry groups that are in your technology’s space and join them
  • Twitter • Follow people that interest you... • Why do they interest you? • What can you offer them to engage with you?
  • Facebook • An opportunity to be human • Show personal interests • Foreign students - what values do you bring from afar? • Connect with other students at UTSA and other campuses around the world who are in similar programs
  • Recommended Reading • www.personalbrandingblog.com • www.thepersonalbrandingblog.com • www.robcuesta.typepad.com
  • Wrap Up • If you are online, you are creating your own brand • Dedicate 15 minutes a day on your personal brand • Participate. Share. Engage. • Combine your personal branding skills with the role you play in your classes
  • Contact • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • www.weinkrantz.com
  • Thank You © 2010