MEGAComm Tel Aviv Conference - 20 Feb 2011

TECH PR / THE SOCIAL WEB / BRANDED CONTENT MEGAComm Conference Tel Aviv - 20 February 2011

WHO’S IN THE ROOM?• Asking for ﬁve volunteers to introduce themselves.... one minute each.... • what do you do? • challenges you are facing?

DURING THE DISCUSSION...• Ask questions• Tweet us up• @alanweinkrantz - let’s follow each other :)• #MEGAComm2011

PURPOSE• Learn, share, network with your peers• Realize you are not alone in the challenges you may face• Apply what we share today and take a few steps in a new direction, particularly in the area of branded content• Demystify and disrupt your communications mindsets• Avoid the possibility of being disrupted in your role a a tech writer

CAVEAT• Presentation is based on experience and belief sets of where things are going forward•I try things out and like to experiment• Not everything I do & how to help clients works, but the barriers to entry and experimenting are nil - other than time

ABOUT...• PR guy for 25 years• Variety of Israeli tech companies for 15 years• “Social Media” for the last 6 years• Shifting to Branded Content• Work with Jeff Pulver on Sponsorships for #140Conf events

WAVES OF INNOVATION• PCs based on 8088 / 286 / 386 / 486• The networked PC• Early Internet Cafes• The cell phone and related data services• WiFi• Computer / network / application security

WAVES OF INNOVATION• IP Communications & Entertainment• Tablet / Mobile PCs - mobile platforms• The wired home network -G.hn standard• Disruptive Communications

Sampling of Israeli Tech Companies Represented

MEGAComm Tel Aviv Conference - 20 Feb 2011

by Alan Weinkrantz

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