Israel mobile & comms presentation final

A Consumer’s View of the 3 Screens Experience Alan Weinkrantz @ IMA 3Screens Conference November 22 2010

Caveat • This discussion is consumer and not technology driven • An American’s view which may differ culturally from Europe / Asia / Middle East / South America • Very active on social media platforms may skew

Background • Day job: I’m a tech PR / social communications consultant - www.alanweinkrantz.com - with related clients in this space. • Because I live in San Antonio, I was able to become a trial user of the AT&T U-verse service (Screen #1) • Worked with AudioCodes, CopperGate, N-trig, Promisec, Allot & many other Israeli tech companies

independent blog about a consumer view of AT&T’s 3 screen strategy

Israel is really good at... • Security • Compression • Algorithms • IP Communications • Wireless

3Screens started with • Becoming an AT&T U-verse IPTV Beta Customer • I started blogging about my consumer experience and gained international press trade and press coverage

“Good Morning America” / ABC TV

Today • Subject has gone more mainstream and I am not as active on this site as I used to be. • Next big thing? • The wired home network - G.hn

Today... • Average smartphone consumes 85 megabytes per month • 13% of world’s phones qualify as smartphones, carrying 13% of the world’s trafﬁc • Average iPhone user consumes 196 MB of data / month • Average Android phone consumers 148 MB of data/month Source: Informa

What’s Next... • Over the next ﬁve years, Informa predicts a 700% increase in data consumption every month.

Today... • Wireless broadband is scaling • WiMax • HSPA+ • LTE

Today... • Availability of dual-core processors • battery life • bigger screens • bigger memory

G.hn - the ITU standard for the wired home network

Timeline • U-verse - 2006 • iPhone - 2007 • Shift to social

Social Experience • My iPhone is being used less and less for voice. • It’s used for connecting and building my communities • personal • family • work

Social Communications • Communicating with my communities • Checking in lets me connect and meet new people • Efﬁciently staying in touch when I am remote • Lets me stay current with my friends for when I see them next

Smart Phones... • Not just for the “hipsters” and the wired generation • Social Communications / Applications driving hand set selection

Verizon store in Hutchinson, Kansas... http://www.youtube.com/watch?v=K0ZzjhaJNUQ

The Weinkrantz Family • Alan, Aaron & Lauren • 2 HD TVs Our digital • Killer home theatre lifestyle...delivered • 3 iPhones • Wireless everything / Coax wired network • TV, Music, Photos, Videos, VoD, VoIP, IM, email, Social, etc.

What is U-verse? • AT&T brings TV and High-Speed Wireless @ the Weinkrantz residence in San Antonio... • entertains the phone company gone • educates cool • informs

What happened since ’96? • Like many Americans, we cut off wireline phone • Watching less “TV” and consuming content on Hulu, YouTube, Boxee, etc. • Watching more “TV” on computer screen, iPhone and now.... a 4th screen

I want! • 1st rate communications and entertainment experience at competitive price • Integrated offering so I can have the beneﬁts of anytime, anywhere communications and entertainment on any of my 3 screens

Don’t just think “mobile” • Social applications to traditional programming • 3rd and 4th screen as interactive / adjunct device for mobile

Israel mobile & comms presentation final

by Alan Weinkrantz

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