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Israel mobile & comms presentation final

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Consumer's view of the 3 screens expeirence

Consumer's view of the 3 screens expeirence

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Israel mobile & comms presentation final Israel mobile & comms presentation final Presentation Transcript

  • A Consumer’s View of the 3 Screens Experience Alan Weinkrantz @ IMA 3Screens Conference November 22 2010
  • Caveat • This discussion is consumer and not technology driven • An American’s view which may differ culturally from Europe / Asia / Middle East / South America • Very active on social media platforms may skew
  • Background • Day job: I’m a tech PR / social communications consultant - www.alanweinkrantz.com - with related clients in this space. • Because I live in San Antonio, I was able to become a trial user of the AT&T U-verse service (Screen #1) • Worked with AudioCodes, CopperGate, N-trig, Promisec, Allot & many other Israeli tech companies
  • independent blog about a consumer view of AT&T’s 3 screen strategy
  • Israel is really good at... • Security • Compression • Algorithms • IP Communications • Wireless
  • 3Screens started with • Becoming an AT&T U-verse IPTV Beta Customer • I started blogging about my consumer experience and gained international press trade and press coverage
  • “Good Morning America” / ABC TV
  • Today • Subject has gone more mainstream and I am not as active on this site as I used to be. • Next big thing? • The wired home network - G.hn
  • Today... • Average smartphone consumes 85 megabytes per month • 13% of world’s phones qualify as smartphones, carrying 13% of the world’s traffic • Average iPhone user consumes 196 MB of data / month • Average Android phone consumers 148 MB of data/month Source: Informa
  • What’s Next... • Over the next five years, Informa predicts a 700% increase in data consumption every month.
  • Today... • Wireless broadband is scaling • WiMax • HSPA+ • LTE
  • Today... • Availability of dual-core processors • battery life • bigger screens • bigger memory
  • G.hn - the ITU standard for the wired home network
  • Timeline • U-verse - 2006 • iPhone - 2007 • Shift to social
  • Social Experience • My iPhone is being used less and less for voice. • It’s used for connecting and building my communities • personal • family • work
  • Social Communications • Communicating with my communities • Checking in lets me connect and meet new people • Efficiently staying in touch when I am remote • Lets me stay current with my friends for when I see them next
  • Smart Phones... • Not just for the “hipsters” and the wired generation • Social Communications / Applications driving hand set selection
  • Verizon store in Hutchinson, Kansas... http://www.youtube.com/watch?v=K0ZzjhaJNUQ
  • The Weinkrantz Family • Alan, Aaron & Lauren • 2 HD TVs Our digital • Killer home theatre lifestyle...delivered • 3 iPhones • Wireless everything / Coax wired network • TV, Music, Photos, Videos, VoD, VoIP, IM, email, Social, etc.
  • What is U-verse? • AT&T brings TV and High-Speed Wireless @ the Weinkrantz residence in San Antonio... • entertains the phone company gone • educates cool • informs
  • What happened since ’96? • Like many Americans, we cut off wireline phone • Watching less “TV” and consuming content on Hulu, YouTube, Boxee, etc. • Watching more “TV” on computer screen, iPhone and now.... a 4th screen
  • I want! • 1st rate communications and entertainment experience at competitive price • Integrated offering so I can have the benefits of anytime, anywhere communications and entertainment on any of my 3 screens
  • Don’t just think “mobile” • Social applications to traditional programming • 3rd and 4th screen as interactive / adjunct device for mobile
  • Contact Info. • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • twitter: @alanweinkrantz • (c) 2010 - All Rights Reserved