PR and Social Media -Interactive Austin April 27, 2009

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Alan Weinkrantz's presentation on PR and Social Media with real world examples at InteractiveAustin 2009.

Alan Weinkrantz's presentation on PR and Social Media with real world examples at InteractiveAustin 2009.

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Transcript

  • 1. PR Really Matters - And Works with Social Media Interactive Austin - April 27, 2009
  • 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News” • Content producer
  • 3. I eat my own dog food • working directly clients • working with Agencies • I am my own client • I’m on Twitter, FaceBook, LinkedIn, etc.
  • 4. PR • Helps reinforce credibility • Independent voice for your company • Strategic element of your communications plans
  • 5. Two Core Principles • #1. The Social Web not substitute traditional PR; complements and becomes part of your overall communications strategy • #2. Must tie to messaging, strategy, metrics, business goals, etc • end result is that you should combine PR / Social Web to elevate communications
  • 6. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership for myself and for clients
  • 7. Though in transition, traditional “media” still matters. Print and broadcast media still are looking for interesting stories and interesting companies, technologies and personalities.
  • 8. trade business/financial broadcast radio
  • 9. Traditional PR • Messaging • Press Releases • Outreach • Pitches / Causes photo of telephone by Alan Weinkrantz - shot @ SpaceCity near Moscow (c) 2008
  • 10. Traditional Distribution
  • 11. Going to the Social Web • Complements PR efforts • Gives your company or management a human voice • Impacts search results • Makes the pitching process more efficient • Lets you be “found”
  • 12. YouTube -great way to pitch the media
  • 13. Re-purposing content... Industry leaders demonstrate N-trig technology
  • 14. Industry leaders demonstrate N-trig applications & product differentiation
  • 15. Helpful Hints • Think like a journalist • Your message really matters • Tone impacts all mediums
  • 16. Tips... • Build great content that is media friendly • Target specific outlets in trade, business, vertical media • Don’t be afraid to pitch
  • 17. Copy of presentation • online today: alanweinkrantz.typepad.com • copy and share with others • this is just what I believe and seems to work • your mileage may vary
  • 18. Contact • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • @alanweinkrantz - Twitter • google.com/profiles/alanweinkrantz • FaceBook, LinkedIn too!
  • 19. Thank You © 2009