Personal Branding
IABC / San Antonio / April 28, 2009

Caveats...
• What you are about to see represents
extreme personal branding
• You don’t have to do everything I
suggest
• You are probably already doing
something. The trick is to get better at it
and let it serve your company’s and
personal goals

About
• PR guy for 25 years
• Social Media for the last 4 years
• Blogger with.... 4 blogs
• Journalist.... columnist “Express-News”
• Amateur content producer

Why “Brand” Yourself?
• Being an extension of your company’s
human voice
• Help advance your career

Brand You!
• Personal branding.... you are a brand

A personal brand?
•If you are online in
any way, you are
building your own
personal brand

But I’m not a soft drink
• Yes, you are like....
• Coke
• Apple
• Starbucks
• USAA
• Nike

But I’m human
• So is....
• Michael Jordan
• Paris Hilton
• Tiger Woods
• Elvis Presley
• Mick Jagger

How I am branding Alan
• Social Networks
• Blogging I’m a mini
broadcasting
• Journalism
network
• Self PR
• Photography
• Videos

My brand qualities
• Expert in PR / Social Media
• Focus on technology
• Connected in Israel
• Track record
• Having fun
• Human / Real

I “tweet,” engage in conversation,
give away information

My business blog demonstrates
expertise and helps clients and projects
I am involved in “be found”

Consumer facing blog covering AT&T positions
me as an authority in triple play services in
telecom

“In the know...” for the San Antonio Start-up Scene

Facebook connects me to
friends & business associates in
the U.S. and Israel

LinkedIn - business focused social
networking in the U.S. and Israel

Flickr photos....I always carry my
camera when I travel for fun or business

Monthly columnist for San Antonio
“Express-News” covering AT&T
and Social Media

I do interviews / reviews over at
Redbone Guitar Boutique

B.B. King, Tom Petty, The Who
in Concert

My “Conversations Series”
with San Antonio’s Social Media Superstars

Branding You!
• Join a few networks
• Determine what you want to
communicate about yourself
• Make sure you have an up to date photo
• If you are on social networks, make sure
you have an up to date profile

Branding You
• Is there a company policy regarding
personal branding?
• Could you become or create a new
position for yourself as a company
evangelist?

alanweinkrantz.tel

New! Google Profiles

Resources...
www.danschwabel.com - personal branding expert
www.mashable.com - search “personal branding”
www.fastcompany.com/magazine/10/brandyou.html
http://en.wikipedia.org/wiki/Personal_branding

Contact
• Alan Weinkrantz
• 210-820-3070
• alan@weinkrantz.com
• @alanweinkrantz - Twitter
• FaceBook, LinkedIn too!

Copy of presentation
• online today:
alanweinkrantz.typepad.com
• copy and share with others
• this is just what I believe and seems to
work
• your mileage may vary

Thank You
© 2009