PERSONAL BRANDING &CONTENT AMBASSADOR PROGRAM June 27, 2012
WHAT...• Two fold objective: • help you master the art of personal branding in the context of where you create and get things done • help promote the Geekdom brand from the perspective of its community members
YOU & GEEKDOM• Are • brands I’m a big deal at Geekdom:) • stories •a work in progress • Ambassadors for each other’s brand
YOU ARE A BRAND• Be it as a solo gig or as a team, you are in your own right, a brand• The environment of Geekdom, the surroundings of downtown and the things you do in your work can help deﬁne and grow your inﬂuence and thought leadership on the social web
WHY• Geekdom is on its way to becoming a global brand with presence in 4 US and 3 global cities by 2015• This is your opportunity to associate your personal brand with a brand that could help you think about how you are branding yourself• Opportunity to grow your business around the world by associating with the globalization of Geekdom
WTF?• This is a distraction•I am too busy working•I can’t take on more work• External to work, I have a life
HOW DO I BENEFIT?• Gets you in the mindset of personal branding• Associates yourself with the (global) Geekdom brand• Cross pollenates your personal brand with your team• Helps your fellow Geekdom community members
PART OF YOUR DAILY FLOW• Your smart phone is your friend• Open your ears and ears and see what’s around you for easy story telling• Thecollaborative nature of Geekdom inherently lends itself to this process•A good way to connect with people you may not know•A good way to build deeper relationships - this is not always about business
I DON’T KNOW BRANDING I’m• Just be you awesome• Share who you are• Discover your surroundings with writing, photos, videos...
TIMING• Now through October, the weather is perfect for this• Go, discover downtown• Lots of funky dives, dumps, joints and street people that makes San Antonio very unique• Great buildings, street signs, foods, bridges
ONE “THING” PER DAY• Shout out to a team member• Photo of an object on the ﬂoor• Go for a walk on the Riverwalk and share the moment• Knock on your neighbor’s door and do an interview• Write a blog post• Do a Facebook entry
WHERE TO START? 1+1•A few basics • Pick a few obvious platforms - Twitter, Facebook, Instagram, G+, Foursquare • Check in daily • Share one thing per day....
Discover the building and your surroundings.... transportation culture r i architecturefoods v e r w people weston a center l k fun funky buildings
IF YOU TRAVEL....• On business and on vacation...wave back to your peers• Shout out to your team• Root for the TechStars Cloud teams when they are in residence• Wearyour Geekdom T-shirt and photograph yourself at recognizable landmarks• Wearyour startup’s T-shirt and photograph yourself at recognizable landmarks
SHOW YOUR SUPPORT• Show Nick, Louie, Pat, Dirk, Todd, Cole, Graham and Jason some love• Thank the local media when they cover Geekdom• Thank the speakers who share their insights during programs• Highﬁve your peers when they have a win, get funding, a major customer, or a big contract• Promote new programming• Welcome new community members as you meet
THE WESTON CENTER• The building itself• Lobby area - chairs, decorations, artwork, walkways, waterfall• Restaurant• Piano man• Events & classes• 11th ﬂoor + new maker space in the works....• Geekdom signage, collateral material, seminar handouts...
share and promote your community members’content, music, photos,documents, etc.
Geekdom has tons ofcool images you cancreate that surroundthe environment we work in
Classy Joint: Geekdom.... I approach the Weston Centre as aninfrastructure to Geekdom
Your personal branding helps humanize the Geekdomexperience and the persona of its community members geekdom you we are institution one :) humanity your voice really matters and contributes
WIN & WIN• Aimed to help you think about your personal brand• Helpsraise awareness of the awesomeness of the Geekdom experience• Theprocess could open new opportunities for you personally and with your team
START SLOW...• Become aware of your surroundings• Experiment and build your voice• Meet, connect with someone new on the ﬂoor• Take a stranger for a walk and share the experience• Friend & connect with the community•A good way to say “thank you” to Graham for his act of kindness and generosity
SUSTAIN• Think in the long run• Dailyis ideal, but focus on building on what you are working, making, creating•A few check-ins / posts a week over the course of the balance of 2012 really adds up and helps you be discovered and shared• Themore you do this, the better you get at branding you and your team• The collective voice of the community will really impact