EVERYTHING IS SOCIAL Incarnate Word Dr. Joey Lopez Convergent Media Professor / Communications Arts April 12, 2012
BEFORE WE START• Inventory of smart phones• Leave them on the ﬁrst 20 minutes of discussion... turn up the volume• Take calls, but speak in a soft voice• Check Facebook, etc• Text to your heart’s delight
ABOUT...• 30 Years in Tech PR• “Some” social media stuff• Focus on content and story telling
WHEN I WENT TO COLLEGE• No computers. We use typewriters• No Internet. No Google.• No iPhone• No digital camera• Social media was based on the ham radio or CB radio
ARE YOU SOCIAL?• How do you use the social Internet?• How much do you share?• Who keeps a blog?
WHY ARE YOU IN THIS CLASS?• Career• Extra Credit• Not sure?
The Social Web
everything you put online is public...
everything you put online creates a legacy about you
Go wide and deep You Company Technology Article Blog submissionsFacebook delicious Twitter SlideShare Comment on other blogs YouTubeLinkedIn Digg Docstoc Slideshare
How I’ve used the power of social web to get media coverage, gain credibility anddemonstrate thought leadership as a pro-active consumer of AT&T’s three screen service offering
trade business/ﬁnancial broadcast radio
YouTube -great way to pitch the media
Re-purposing content... Industry leaders demonstrate N-trig technology
Industry leaders demonstrateN-trig applications & product differentiation
How To: How I watch Internet TV - U-verse and Internet TV
If you populate the social webwith great and relevant contentabout yourself, you’ll be found,and it will serve its purpose inwhatever you want to do afteryou graduate from UIW and geta job or go on to grad school.
YOUR PERSONAL BRAND• Your brand is your best personal resume• Brandingyourself will help you get a job, get into grad school, or meet your co-founder of a new company• Every “resume” is the same. Your brand will set you apart
HOW I BRAND ALAN....• Facebook• Twitter I’m a mini• G+ broadcasting network mogul:)• Flickr• Instagram• Blog
WHAT ABOUT YOU?• Student leader• Disruptor• Innovator• Collaborator• Entrepreneur• Collaborator
BRANDING YOU• Join a few networks• Discover your voice• Up to date photo• Up to date social proﬁle
BRANDING YOU• Your Facebook proﬁle• What does it say about you?• 30 days to listen• 30 day to research who you want to engage with• 30 days of outreach and conversation
BRANDING PERSONA• @anarchynation• @hottiechickSA think before• @ilovehotnuns you post• @lovemybeer
THINK BEFORE YOU POST• “got way drunk last night...”• “headed to Mexico to have some real fun this weekend...”• “Prof Smith is a jerk”
NEVER A BETTER TIME• Every company is now a media company• Youhave the chance to create your own job or go out on your own and be of huge value to a company that has no clue how to do this• Everything is social• Build your brand now!
thank you firstname.lastname@example.org Facebook. Twitter. G+