City South Leadership Academy September 16

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Presentation on the Social Web and Personal Branding

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  • City South Leadership Academy September 16

    1. 1. Social Media / Personal Branding City South Leadership Academy Class September 16, 2009
    2. 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... contributing columnist “Express-News” • Content producer
    3. 3. I eat my own dog food • working directly clients • working with Agencies • I am my own client • I’m on Twitter, FaceBook, LinkedIn, etc. • Find me on the Social Web: • www.weinkrantz.tel
    4. 4. social media social networking Is this really “Social Media?” social computing
    5. 5. for the purpose of this presentation, let’s go with....
    6. 6. The Social Web
    7. 7. what do you do? Who’s in the room? are you personally online? does your company have social web policies in place? are you involved in the Social Web at work?
    8. 8. Two Parts to Discussion • Social Web strategies from the mind’s eye of a PR / blogger and content producer • Personal branding in your company and in your career
    9. 9. Two Core Principles • #1. Does not substitute traditional PR; complements and becomes part of your overall communications strategy • #2. Must tie to messaging, strategy, metrics, business goals, etc • end result is that you should combine PR / Social Web to elevate communications strategies and get measurable results
    10. 10. The Social Web: • how do your customers / partners / stakeholders / media, etc “socialize” in relation to your company on the Internet
    11. 11. Off the shelf • Am am not a “techie” • Everything I do, you can do (and probably do better)
    12. 12. Tools • Computer • HD Camera • iPhone 3Gs • Flip • Nano (new with video) • get your kids to show you how
    13. 13. The Social Web • You no longer control the message • You can participate, contribute and advance the conversation • Engage with stakeholders • Make your business human again
    14. 14. But we have a web site... • static content does not lend itself to the social web • your “publics” are going to the social web with or without you
    15. 15. Temporarily... • Forget the social web and ask... • what are we trying to achieve? • how are our stakeholders changing the way they communicate and interface with our company? • how can the social web potentially grow or obliterate our company?
    16. 16. This has to start upstairs • Senior Management must buy in • Baby steps and trials generally work best • Start by listening in on the conversation • The good news is that you can offer metrics to prove your case
    17. 17. Where to start? • Study your competition • Monitor related industries • Become your company’s internal expert source • Educate with baby steps • Use analytics and measurability
    18. 18. static VS. active Web Site Brochures Press Releases Trade Show Booth
    19. 19. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership as a pro- active consumer of AT&T’s three screen service offering
    20. 20. trade business/financial broadcast radio
    21. 21. Traditional PR • Messaging • Press Releases • Outreach • Pitches / Causes photo of telephone by Alan Weinkrantz - shot @ SpaceCity near Moscow (c) 2008
    22. 22. Traditional Distribution
    23. 23. Going to the Social Web • Complements PR efforts • Gives your company or management a human voice • Impacts search results • Lets you be “found”
    24. 24. YouTube -great way to pitch the media
    25. 25. Re-purposing content... Industry leaders demonstrate N-trig technology
    26. 26. Industry leaders demonstrate N-trig applications & product differentiation
    27. 27. How To: How I watch Internet TV - U-verse and Internet TV
    28. 28. Building an Eco-System Through Member Participation
    29. 29. Conversational tone simplifies messaging
    30. 30. Thought leadership in VoIP Security
    31. 31. The social web is a new way to think about listening, participating and building community for your company and its stakeholders
    32. 32. How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos
    33. 33. My brand qualities • Expert in PR / Social Media • Focus on technology • Connected in Israel • Track record • Having fun • Music stuff • Human / Real
    34. 34. I “tweet,” engage in conversation, give away information follow me: @alanweinkrantz
    35. 35. My business blog demonstrates expertise and helps clients and projects I am involved in “be found”
    36. 36. Consumer facing blog covering AT&T positions me as an authority in triple play services in telecom
    37. 37. Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
    38. 38. Branding You • Is there a company policy regarding personal branding? • Could you become or create a new position for yourself as a company evangelist?
    39. 39. Facebook connects me to friends & business associates in the U.S. and Israel
    40. 40. LinkedIn - business focused social networking in the U.S. and Israel
    41. 41. Flickr photos....I always carry my camera when I travel for fun or business
    42. 42. Monthly columnist for San Antonio “Express-News” covering AT&T and Social Media
    43. 43. I do interviews / reviews over at Redbone Guitar Boutique
    44. 44. B.B. King, Tom Petty, The Who in Concert
    45. 45. My “Conversations Series” with San Antonio’s Social Media Superstars
    46. 46. Contact • Alan Weinkrantz • 210-820-3070 • www.alanweinkrantz.com • alan@weinkrantz.com • @alanweinkrantz - Twitter • FaceBook, LinkedIn too!
    47. 47. Copy of presentation • online today: alanweinkrantz.com • Slideshare.net • copy and share with others • this is just what I believe and seems to work • your mileage may vary
    48. 48. Thank You © 2009

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