Think of your business as
  being a big-ass media
company with a great story
          to tell :)

Alamo Heights Chamber o...
About

• PR guy for 25 years
• Social Media for the last 4 years
• Blogger with.... 4 blogs
• Journalist.... columnist “Ex...
I eat my own dog food

• working directly clients
• working with Agencies
• I am my own client
• I’m on Twitter, FaceBook,...
PR

• Helps reinforce credibility
• Independent voice for your company
• Strategic element of your
  communications plans
How I’ve used the power of social web to get
   media coverage, gain credibility and
demonstrate thought leadership for my...
Who’s in the room....

• Retail
• Consultants
• Service providers
• Employee / Management
• Government
Stop thinking of yourself...
  • As a “business” or “organization”
   • I’m the best CPA in town
   • I run a killer oil c...
Think HyperLocal

• Drill local
• Outsmart the chains / big box stores
• Communicate with directly with
  customers on soc...
Build community

• Get customer contributed content
• Offer twitter-only specials
• Make social media part of the service
...
You’re a media company


 • You have the power to tell and sell your
   story, disrupt your competition and be a
   though...
trade   business/financial   broadcast   radio
Going to the Social Web
 • Complements PR efforts
 • Gives your company or management a
   human voice
 • Impacts search r...
YouTube -great way to pitch the media
Re-purposing content...




  Industry leaders
    demonstrate
  N-trig technology
Industry leaders demonstrate
N-trig applications & product
        differentiation
Helpful Hints


• Think like a journalist
• Your message really matters
• Tone impacts all mediums
Tips...

• Build great content that is media friendly
• Target specific outlets in trade, business,
  vertical media
• Don’...
A personal brand?

•If you are online in
 any way, you are
 building your own
 personal brand
But I’m not a soft drink
• Yes, you are like....
  • Coke
  • Apple
  • Starbucks
  • Ralph Lauren
  • Nike
But I’m human
• So is....
  • Michael Jordan
  • Paris Hilton
  • Tiger Woods
  • Elvis Presley
  • Mick Jagger
As of one hour ago...

•The most famous
 human brand is our
 new President,
 Barack Obama
But they’re media darlings


  • They are covered and known in
    traditional media
  • You are branding yourself through...
How I am branding Alan
 • Social Networks
 • Blogging           I’m a mini
                     broadcasting
 • Journalism...
My brand qualities
• Expert in PR / Social Media
• Focus on technology
• Connected in Israel
• Track record
• Has fun
• Wo...
Why

• Being “found” leads to new business
  opportunities and deal flow
• Being an “authority” builds credibility
• Brandi...
I “tweet,” engage in conversation,
      give away information
My business blog demonstrates
expertise and helps clients and projects
     I am involved in “be found”
Branding You!

• Join a few networks
• Determine what you want to
  communicate about yourself
• Make sure you have an up ...
What are your goals?
• New business?
• New job?
• Better ranking on Google?
• Re-invent yourself during this economic
  si...
LinkedIn - business focused social
networking in the U.S. and Israel
Flickr photos....I always carry my
camera when I travel for fun or business
Monthly columnist for San Antonio
 “Express-News” covering AT&T
       and Social Media
I do interviews / reviews over at
    Redbone Guitar Boutique
B.B. King, Tom Petty, The Who
          in Concert
Wrap Up
• If you are online, you are creating your
  own brand
• Dedicate 15 minutes a day on your
  personal brand
• Part...
Copy of presentation

• online today: alanweinkrantz.com
• copy and share with others
• this is just what I believe and se...
Contact
• Alan Weinkrantz
• 210-820-3070
• alan@weinkrantz.com
• @alanweinkrantz - Twitter
• google.com/profiles/alanweinkr...
Thank You




©               2009
Alamo Heights Chamber Presentation
Alamo Heights Chamber Presentation
Alamo Heights Chamber Presentation
Alamo Heights Chamber Presentation
Alamo Heights Chamber Presentation
Alamo Heights Chamber Presentation
Alamo Heights Chamber Presentation
Alamo Heights Chamber Presentation
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Alamo Heights Chamber Presentation

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Presentation to the Alamo Heights Chamber of Commerce (San Antonio, TX) getting members to think about being a media company first and secondly your real business....

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Alamo Heights Chamber Presentation

  1. 1. Think of your business as being a big-ass media company with a great story to tell :) Alamo Heights Chamber of Commerce August 4, 2009
  2. 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News” • Content producer
  3. 3. I eat my own dog food • working directly clients • working with Agencies • I am my own client • I’m on Twitter, FaceBook, LinkedIn, etc.
  4. 4. PR • Helps reinforce credibility • Independent voice for your company • Strategic element of your communications plans
  5. 5. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership for myself and for clients
  6. 6. Who’s in the room.... • Retail • Consultants • Service providers • Employee / Management • Government
  7. 7. Stop thinking of yourself... • As a “business” or “organization” • I’m the best CPA in town • I run a killer oil company • My restaurant has great food • Our family business has a great reputation
  8. 8. Think HyperLocal • Drill local • Outsmart the chains / big box stores • Communicate with directly with customers on social platforms • Engage. Engage. Engage.
  9. 9. Build community • Get customer contributed content • Offer twitter-only specials • Make social media part of the service delivery experience • Manage your brand via the social web
  10. 10. You’re a media company • You have the power to tell and sell your story, disrupt your competition and be a thought leader by thinking this way.
  11. 11. trade business/financial broadcast radio
  12. 12. Going to the Social Web • Complements PR efforts • Gives your company or management a human voice • Impacts search results • Makes the pitching process more efficient • Lets you be “found”
  13. 13. YouTube -great way to pitch the media
  14. 14. Re-purposing content... Industry leaders demonstrate N-trig technology
  15. 15. Industry leaders demonstrate N-trig applications & product differentiation
  16. 16. Helpful Hints • Think like a journalist • Your message really matters • Tone impacts all mediums
  17. 17. Tips... • Build great content that is media friendly • Target specific outlets in trade, business, vertical media • Don’t be afraid to pitch
  18. 18. A personal brand? •If you are online in any way, you are building your own personal brand
  19. 19. But I’m not a soft drink • Yes, you are like.... • Coke • Apple • Starbucks • Ralph Lauren • Nike
  20. 20. But I’m human • So is.... • Michael Jordan • Paris Hilton • Tiger Woods • Elvis Presley • Mick Jagger
  21. 21. As of one hour ago... •The most famous human brand is our new President, Barack Obama
  22. 22. But they’re media darlings • They are covered and known in traditional media • You are branding yourself through your participating in social media
  23. 23. How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos
  24. 24. My brand qualities • Expert in PR / Social Media • Focus on technology • Connected in Israel • Track record • Has fun • Worth it - good value • Human / Real
  25. 25. Why • Being “found” leads to new business opportunities and deal flow • Being an “authority” builds credibility • Branding Alan adds value to - Alan’s brand
  26. 26. I “tweet,” engage in conversation, give away information
  27. 27. My business blog demonstrates expertise and helps clients and projects I am involved in “be found”
  28. 28. Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
  29. 29. What are your goals? • New business? • New job? • Better ranking on Google? • Re-invent yourself during this economic situation? • Make life changes
  30. 30. LinkedIn - business focused social networking in the U.S. and Israel
  31. 31. Flickr photos....I always carry my camera when I travel for fun or business
  32. 32. Monthly columnist for San Antonio “Express-News” covering AT&T and Social Media
  33. 33. I do interviews / reviews over at Redbone Guitar Boutique
  34. 34. B.B. King, Tom Petty, The Who in Concert
  35. 35. Wrap Up • If you are online, you are creating your own brand • Dedicate 15 minutes a day on your personal brand • Participate. Share. Engage. • Combine your personal branding skills with the role you play in the Optimist Club
  36. 36. Copy of presentation • online today: alanweinkrantz.com • copy and share with others • this is just what I believe and seems to work • your mileage may vary
  37. 37. Contact • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • @alanweinkrantz - Twitter • google.com/profiles/alanweinkrantz • FaceBook, LinkedIn too!
  38. 38. Thank You © 2009
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