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HWR Media & Communications. New corporate ID, new directions - same great service

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HWR Media & Communications is one of the largest independent media representation organisations in Australia. We have a dedicated team of 20 experienced staff that provide advice and service across …

HWR Media & Communications is one of the largest independent media representation organisations in Australia. We have a dedicated team of 20 experienced staff that provide advice and service across all platforms of the company, including media sales, design, digital development, branding and publishing expertise.

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  • 1. To occupy the attention,attract and hold fast.Building relationships with our agency partners and direct clients
  • 2. You want answers, information and intel(for your clients and their brands), our mediapublisher partners provide the conduit todeliver to consumers a brand’s message.HWR facilitates the connection to those assetsin the most efficient manner. Local, regional,national and international.
  • 3. We’ve done it atHWR for 30 years!
  • 4. Real people engagingwith clients for the bestpossible outcomes onbehalf of our publishers.
  • 5. Tom’s experience extends to 23 yearsat HWR Media and several more in thenewspaper and publishing industry, bothin Australia and overseas. Since at thehelm of HWR Media, Tom has grownthe business, which has thrived in anevolving media environment.Tom Raggatt – CEO
  • 6. Media sales – sellingrelevant channels andsegments, not wastingyour time.
  • 7. Tony has over 25 years’ experience inthe advertising industry having heldsenior account service and managementpositions in full-service agencies in bothAdelaide and Melbourne. Tony has beenwith HWR Media for over two years.Tony Mangan
  • 8. Bree’s experience includes over 14years in the exhibition industry, radiopromotions and sales, particularlymagazine sales. At HWR, Bree managesthe sales team and is directly responsiblefor samotor.Bree Tassell
  • 9. Kate has been with HWR Media for eightyears and is known as one of the mostefficient and service-orientated mediasupervisors in the business.Kate Petersen
  • 10. Commencing with the company in 1982,Anne is HWR Media’s longest servingemployee, with extensive experienceacross every facet of media. Alsocherishing a total service orientation,Anne supports Kate on a permanentpart-time basis.Anne Mitchell
  • 11. Jess has been with HWR for three yearsand has worked across media sales forninemsn digital display advertising. She’snow primarily on YAHOO!7 in the digitalspace and various titles on the print sideof the business.Jessica Honeychurch
  • 12. Derek is an experienced advertising salesprofessional having sold various mediaplatforms including B2B publications, localpress and radio in Europe and Canada –he works with an effective, proactive andconsultative approach, and thrives ongetting results for his clients.Derek Hunter
  • 13. Custom publishing
  • 14. With a background in communications andpublishing, Kim now leads our publishingand creative team. Having worked withvarious clients in Adelaide and Sydney,she brings broad publishing, editorial andcontent management experience to HWR.Kim Willmer
  • 15. With over 20 years’ experience in salesenvironments, from Yellow Pages totourism visitor guides, Sue has seen it alland sold it all. Sue’s professionalism issecond to none.Sue Hoffmann
  • 16. Margaret brings to HWR’s sales team over30 years’ experience within the mediaindustry, having held senior sales rolesrepresenting a variety of media platforms,including newspapers (The Advertiser andMessenger Newspapers), radio and B2Bspecialist magazines.Margaret Cronin
  • 17. HWR Digital
  • 18. With 18 years of digital marketingexperience in running software and digitalmarketing companies, Alan provides awealth of knowledge in navigating thedigital space.Alan Timms
  • 19. The ConnectNewspapersNewspapers are still read, newspapers still get results andour stable of newspapers enjoy strong, active consumption –providing heightened connection.Resist heading down the sole ‘got to go digital’ route,particularly regionally. Regional papers remain very strong.Trust meIm anewspaperLocal Newspapers Research Study conducted by Brand Navigator March 2012. Community newspaper readers = 965.Q: ”Is a trusted source of information” 54% for community newspapers, 26% for advice from family and friends.2xPeople are twice as likely totrust newspapers as asource of informationthan they are advicefrom family and friends.To make your brand a local hero,contact your newspaper sales executive.Download a copy of the full research report at www.thenewspaperworks.com.auNo.1LocalNewspapersResearchconductedbyBrandNavigatorMarch2012. Communitynewspaperreaders=965. Q:“Ihaveenquiredaboutaproductorservicebecauseofadvertisinginthissourceofinformation.”61%forcommunitynewspapers,12%forlocalradio.To make your brand a local hero,contact your newspaper sales executive.Download a copy of the full research report at www.thenewspaperworks.com.auA betterreceptionthan radio5xPeople are five times more likelyto have enquired abouta product or service asa result of a newspaperad than an ad on local radio.No.6LocalNewspapersResearchconductedbyBrandNavigatorMarch2012. Communitynewspaperreaders=965. Q:“Ihaveenquiredaboutaproductorservicebecauseofadvertisinginthissourceofinformation.”61%forcommunitynewspapers,17%forlocalTV.To make your brand a local hero,contact your newspaper sales executive.Download a copy of the full research report at www.thenewspaperworks.com.auAs notseenonTV3xPeople are more than three times aslikely to have enquiredabout a product orservice as a result of anewspaperad thananadonlocalTV.No.5LocalNewspapersResearchStudyconductedbyBrandNavigatorMarch2012. Community newspaperreaders=965. Q:“Ihavevisitedastoreorbusinessbecauseofadvertisinginthissourceofinformation.”62%forcommunitynewspaper,17%forlocalTV.To make your brand a local hero,contact your newspaper sales executive.Download a copy of the full research report at www.thenewspaperworks.com.auOpen for(more)business4xPeople are nearly four timesas likely to have visiteda store or businessbecause of a newspaperad than an ad on local TV.No.3LocalNewspapersResearchStudyconductedbyBrandNavigatorMarch2012.Regionalnewspaperreaders=610.Q:”Ihavespokentosomeoneaboutaproductorserviceadvertisedinthissourceofinformation.”45%forregionalnewspapers,22%forletterboxcataloguesandflyers.To make your brand a local hero,contact your newspaper sales executive.Download a copy of the full research report at www.thenewspaperworks.com.auIn the door,not lost inthe letterbox2xPeople are twice as likely to sharesomething with familyand friends if they readit in a newspaper thanfrom a letterbox flyer.No.7To make your brand a local hero,contact your newspaper sales executive.Download a copy of the full research report at www.thenewspaperworks.com.auSeen,not heard2xPeople are more than twice as likelyto have enquired abouta product or servicebecause of a newspaperad than one played on local radio.LocalNewspapersResearchStudyconductedbyBrandNavigatorMarch2012.Regionalnewspaperreaders=610.Q:”Ihavevisitedastoreorbusinessbecauseofadvertisinginthissourceofinformation.”58%forregionalnewspapers,22%forlocalradio.No.5
  • 20. No other media provides local news.The regional newspaper is still theplace locals get their news.Combined, in most cases, with aresponsive digital website, localnews has never reached more peoplein regional areas.
  • 21. The Connect – digitalPremium digital display siteYAHOO!7 – catch up TV, over 7.6m unique users/mth,over 840m page impressions/mth• Premium display• Behavioural Targeting – Market leading productsusing hundreds of target segments• Direct Response products – achieving extensiveclick throughs and lead generation
  • 22. The Connect – digitalNational newspaper websitesWA digitally covered – west.comWest RegionalsNT digitally covered – NTNews.com.au and alicenow.com.au
  • 23. WONCAGlobalFamilyDoctor.com –the world’s largest portal forpractioners of family medicine.www.globalfamilydoctor.com
  • 24. southaustralia.comThe South Australian TourismCommission’s travel portal.
  • 25. South Australian Country Newspapers’masthead websites
  • 26. The ConnectSpecialist publicationsOur business today is about targeting. These publications havedistinct targets – they are highly sort after and highly read.
  • 27. sportsbeatA unique local sports‘institution’ – succincttarget delivery ofpredominantely20–45 year-old malesports enthusiasts.
  • 28. SA Garden & Outdoor LivingThe official publication of theNursery & Garden Industry of SA andthe Landscapers Association of SA.
  • 29. INCITEThe official magazine of the AustralianLibrary and Information Association
  • 30. ONECOTA magazineThe official nationalmagazine of COTA – forolder Australians.MEDIA INFORMATION KITWho is COTA?COTA informs and advocates to Government(State, Federal and Local), the business sectorand the community in general. Older peopleare represented by COTA via a wide range offorums, committees, consumer advisory groupsand research bodies, both Government andnon-Government.We provide opportunities for members todirectly contribute to the identication ofissues and the development of policy andit undertakes research to seek the views ofolder people to bring about social change aswell as helping to increase participation inthe community and raise awareness of thecontributions that seniors make to society.We also provide a variety of free programs,information sessions, workshops, events andsupport to help people lead active and healthyAbout ONECOTAEvery two months, our members receive ONECOTA, a 56 pagefull colour lifestyle magazine, at no cost. With a circulationof 30,000, ONECOTA is delivered direct to the homes ofour members as well as over 600 other seniors clubs andorganisations, all over Australia. It is mailed at and wrappedin recyclable plastic with a Flysheet that includes our memberspostal address.Regarded as a trusted source of information, ONECOTA isdedicated to providing information to our members about: previous and upcoming events, programs, workshopsand information sessions the results of member surveys and research seeking their views and opinions competitions and giveaways how to improve their health and well being lifestyle information and storiesSeptember/October 2010Noeline BrownLaunches Your NewNational Magazine!Experience +mature agedwork forceCelebrate theInternationalDay of OlderPersonsbeyondmaturitybluesONECOTASEPTEMBER-NOVEMBER 2010Australia’s leading magazine for seniors - exclusive to COTA members Vol. 1 No. 1$4.95Federal ElectionTaking olderpeople seriouslyGreatNew MemberBenefitsNow available for allCOTA MembersVol. 2 No. 2ANZAC DayRememberingWellTravelAdjusting toRetirementTravel ClubFair Go forPensionersCoalitionPostureThe key to good healthThe COTAMobile PhoneDo you haveyours yet?Tech TalkGrandparentsVol. 2 No. 3Time to talktackle withMerv HughesHarnessingthe potentialof SeniorsOnlineScam AlertJUNE - JULY 2011Be medicinewiseIts your choice!Championsof ChangeAnxiety:its more commonthan you thoughtLatest FederalBudget NewsEnergyDevelopmentsNewProductLaunch!Vol. 2 No. 4AUGUST-SEPTEMBER 2011 $4.95Our biggestcompetitionEVER!See pages 38 & 39Australias leading magazine for older Australians - exclusive to COTA membersa new lookfor COTAVol. 2 No. 5OCTOBER-NOVEMBER 2011 $4.95The COTAMobile Phonegets anupgrade!Australias leading magazine for older Australians - exclusive to COTA membersThe mature agestudentLook after yourMind & BodyReflexologyBest by & Use byProductivityCommissionsFinal ReportsConversationson AgeingMEDIA INFORMATION KITWho is COTA?COTA informs and advocates to Government(State, Federal and Local), the business sectorand the community in general. Older peopleare represented by COTA via a wide range offorums, committees, consumer advisory groupsand research bodies, both Government andnon-Government.We provide opportunities for members todirectly contribute to the identication ofissues and the development of policy andit undertakes research to seek the views ofolder people to bring about social change aswell as helping to increase participation inAbout ONECOTAEvery two months, our members receive ONECOTA, a 56 pagefull colour lifestyle magazine, at no cost. With a circulationof 30,000, ONECOTA is delivered direct to the homes ofour members as well as over 600 other seniors clubs andorganisations, all over Australia. It is mailed at and wrappedin recyclable plastic with a Flysheet that includes our memberspostal address.Regarded as a trusted source of information, ONECOTA isdedicated to providing information to our members about: previous and upcoming events, programs, workshopsand information sessions the results of member surveys and researchAustralias leading magazine for older Australians - exclusive to COTA membersSeptember/October 2010Noeline BrownLaunches Your NewNational Magazine!Experience +mature agedwork forceCelebrate theInternationalDay of OlderPersonsbeyondmaturitybluesONECOTASEPTEMBER-NOVEMBER 2010Australia’s leading magazine for seniors - exclusive to COTA members Vol. 1 No. 1$4.95Federal ElectionTaking olderpeople seriouslyGreatNew MemberBenefitsNow available for allCOTA MembersVol. 2 No. 2ANZAC DayRememberingWellTravelAdjusting toRetirementTravel ClubFair Go forPensionersCoalitionPostureThe key to good healthThe COTAMobile PhoneDo you haveyours yet?Tech TalkGrandparentsVol. 2 No. 3Time to talktackle withMerv HughesHarnessingthe potentialof SeniorsOnlineScam AlertJUNE - JULY 2011Be medicinewiseIts your choice!Championsof ChangeAnxiety:its more commonthan you thoughtLatest FederalBudget NewsEnergyDevelopmentsNewProductLaunch!Vol. 2 No. 4AUGUST-SEPTEMBER 2011 $4.95Our biggestcompetitionEVER!See pages 38 & 39Australias leading magazine for older Australians - exclusive to COTA membersa new lookfor COTAVol. 2 No. 5OCTOBER-NOVEMBER 2011 $4.95The COTAMobile Phonegets anupgrade!Australias leading magazine for older Australians - exclusive to COTA membersThe mature agestudentLook after yourMind & BodyReflexologyBest by & Use byProductivityCommissionsFinal ReportsConversationson AgeingMEDIA INFORMATION KITWho is COTA?COTA informs and advocates to Government(State, Federal and Local), the business sectorand the community in general. Older peopleare represented by COTA via a wide range offorums, committees, consumer advisory groupsand research bodies, both Government andnon-Government.We provide opportunities for members todirectly contribute to the identication ofissues and the development of policy andit undertakes research to seek the views ofolder people to bring about social change aswell as helping to increase participation inthe community and raise awareness of thecontributions that seniors make to society.We also provide a variety of free programs,About ONECOTAEvery two months, our members receive ONECOTA, a 56 pagefull colour lifestyle magazine, at no cost. With a circulationof 30,000, ONECOTA is delivered direct to the homes ofour members as well as over 600 other seniors clubs andorganisations, all over Australia. It is mailed at and wrappedin recyclable plastic with a Flysheet that includes our memberspostal address.Regarded as a trusted source of information, ONECOTA isdedicated to providing information to our members about: previous and upcoming events, programs, workshopsand information sessions the results of member surveys and research seeking their views and opinions competitions and giveawaysAustralias leading magazine for older Australians - exclusive to COTA membersSeptember/October 2010Noeline BrownLaunches Your NewNational Magazine!Experience +mature agedwork forceCelebrate theInternationalDay of OlderPersonsbeyondmaturitybluesONECOTASEPTEMBER-NOVEMBER 2010Australia’s leading magazine for seniors - exclusive to COTA members Vol. 1 No. 1$4.95Federal ElectionTaking olderpeople seriouslyGreatNew MemberBenefitsNow available for allCOTA MembersVol. 2 No. 2ANZAC DayRememberingWellTravelAdjusting toRetirementTravel ClubFair Go forPensionersCoalitionPostureThe key to good healthThe COTAMobile PhoneDo you haveyours yet?Tech TalkGrandparentsVol. 2 No. 3Time to talktackle withMerv HughesHarnessingthe potentialof SeniorsOnlineScam AlertJUNE - JULY 2011Be medicinewiseIts your choice!Championsof ChangeAnxiety:its more commonthan you thoughtLatest FederalBudget NewsEnergyDevelopmentsNewProductLaunch!Vol. 2 No. 4AUGUST-SEPTEMBER 2011 $4.95Our biggestcompetitionEVER!See pages 38 & 39Australias leading magazine for older Australians - exclusive to COTA membersa new lookfor COTAVol. 2 No. 5OCTOBER-NOVEMBER 2011 $4.95The COTAMobile Phonegets anupgrade!Australias leading magazine for older Australians - exclusive to COTA membersThe mature agestudentLook after yourMind & BodyReflexologyBest by & Use byProductivityCommissionsFinal ReportsConversationson AgeingrnmentAbout ONECOTAEvery two months, our members receive ONECOTA, a 56 pagVol. 2 No. 2ANZAC DayRememberingWellTravelAdjusting toRetirementTravel ClubFair Go forPensionersCoalitionPostureThe key to good healthTech TalkGrandparentsVol. 2 No. 3Time to talktackle withMerv HughesHarnessingthe potentialof SeniorsOnlineScam AlertJUNE - JULY 2011Be medicinewiseIts your choice!Championsof ChangeAnxiety:its more commonthan you thoughtLatest FederalBudget NewsEnergyDevelopmentsNewProductLaunch!Vol. 2 No. 4AUGUST-SEPTEMBER 2011 $4.95Our biggestcompetitionEVER!See pages 38 & 39Australias leading magazine for older Australians - exclusive to COTA membersa new lookfor COTAOCTOBER-NOVEMBER 2011The COTAMobile Phonegets anupgrade!Australias leading magazine for older Australians - exclusive to COTA membersThe mature agestudentLook after yourMind & BodyReflexologyBest by & Use byProductivityCommissionsFinal ReportsConversationson AgeingMEDIA INFORMATION KITWho is COTA?COTA informs and advocates to Government(State, Federal and Local), the business sectorand the community in general. Older peopleare represented by COTA via a wide range offorums, committees, consumer advisory groupsand research bodies, both Government andnon-Government.We provide opportunities for members todirectly contribute to the identication ofissues and the development of policy andit undertakes research to seek the views ofolder people to bring about social change aswell as helping to increase participation inthe community and raise awareness of thecontributions that seniors make to society.We also provide a variety of free programs,About ONECOTAEvery two months, our members receive ONECOTA, a 56 pagefull colour lifestyle magazine, at no cost. With a circulationof 30,000, ONECOTA is delivered direct to the homes ofour members as well as over 600 other seniors clubs andorganisations, all over Australia. It is mailed at and wrappedin recyclable plastic with a Flysheet that includes our memberspostal address.Regarded as a trusted source of information, ONECOTA isdedicated to providing information to our members about: previous and upcoming events, programs, workshopsand information sessions the results of member surveys and research seeking their views and opinions competitions and giveawaysAustralias leading magazine for older Australians - exclusive to COTA membersSeptember/October 2010Noeline BrownLaunches Your NewNational Magazine!Experience +mature agedwork forceCelebrate theInternationalDay of OlderPersonsbeyondmaturitybluesONECOTASEPTEMBER-NOVEMBER 2010Australia’s leading magazine for seniors - exclusive to COTA members Vol. 1 No. 1$4.95Federal ElectionTaking olderpeople seriouslyGreatNew MemberBenefitsNow available for allCOTA MembersVol. 2 No. 2ANZAC DayRememberingWellTravelAdjusting toRetirementTravel ClubFair Go forPensionersCoalitionPostureThe key to good healthThe COTAMobile PhoneDo you haveyours yet?Tech TalkGrandparentsVol. 2 No. 3Time to talktackle withMerv HughesHarnessingthe potentialof SeniorsOnlineScam AlertJUNE - JULY 2011Be medicinewiseIts your choice!Championsof ChangeAnxiety:its more commonthan you thoughtLatest FederalBudget NewsEnergyDevelopmentsNewProductLaunch!Vol. 2 No. 4AUGUST-SEPTEMBER 2011 $4.95Our biggestcompetitionEVER!See pages 38 & 39Australias leading magazine for older Australians - exclusive to COTA membersa new lookfor COTAVol. 2 No. 5OCTOBER-NOVEMBER 2011 $4.95The COTAMobile Phonegets anupgrade!Australias leading magazine for older Australians - exclusive to COTA membersThe mature agestudentLook after yourMind & BodyReflexologyBest by & Use byProductivityCommissionsFinal ReportsConversationson Ageing
  • 31. Kids DomainFor mums buying for their kids.
  • 32. Royal Adelaide Show Guide500,000 copies go out to themajority of homes in the state.
  • 33. samotor, ntmotor, Road Ahead,Royal Auto, Open Road, Journeys.Large circulation, huge readership and massive credibility.
  • 34. DesertSimpsonFleurieu PeninsulaEyre PeninsulaYorke PeninsulaLimestone CoastMurray RiverBarossaClare ValleyAdelaide HillsKangaroo IslandFlinders Ranges & OutbackAdelaideSouth Australian Tourism RegionsYorkePeninsulaEyrePeninsulaLimestoneCoastRangesFlindersOutbackMurrayFleurieuPeninsulaAdelaideHillsAdelaideBarossaClareValleyIslandKangarooSOUTH AUSTRALIARiverSydneyHobartPerthAdelaideAUSTRALIASOUTHAUSTRALIAMelbourneCanberraBrisbaneDarwin10000kmThe Connect– custompublishingTaking our state tothe world – SA Tourismcommission regionalvisitor guides and Shorts.
  • 35. City of Onkaparinga Visitor GuideIncluding McLaren Vale and the surroundinghills, valleys and beaches area.
  • 36. SA Dining Guide, Accommodation Guide,Backpacker’s Guide and Mining Guide.
  • 37. HWR – breadth of deliveryPrint, digital, specialist publicationsand our newspapers.Publications and digital representationsreach a potential audience of millionseach week. Our printed publicationstotal over a million copies a year.
  • 38. HWR Digital• Digital and mobile marketing• Maximise digital assets• 50% of internet connections will be on mobiles this year• Local search, social media and mobile strategy implementation• Location Intelligence service• Alan has close to 20 years experience in the digital space• Using Alan’s expertise, HWR can now respond to all social mediaand web-based enquiries for our clients
  • 39. Professionalism, experience, serviceand breadth of delivery.That’s HWR, that’s our people, we are here toengage and connect.Please contact us with your next brief and we’llprove how much we care.publishingdigitalspecialist magazinesnewspaperS

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