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Is your website engaging your customers?
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Is your website engaging your customers?

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50% of the people accessing websites in 2013 will be doing so from a mobile device. Find out what this means for Australian tourism businesses and how they can respond.

50% of the people accessing websites in 2013 will be doing so from a mobile device. Find out what this means for Australian tourism businesses and how they can respond.

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Is your website engaging your customers? Presentation Transcript

  • 1. Is your websiteengaging yourcustomers?
  • 2. Did you know that veryfew websites workeffectively on smartphones(iPhones) and tablets (iPads).Does yours?
  • 3. In 2010, People purchasing travel online in theAsia-Pacific region was worth $44 billion.This will rise to a staggering $131 billion by 2016– equating to 36.8% of total travel spend.Are you providing your potential customers withan effective website experience and reachingthis online-savvy market?Do you have a responsive website?IF YOUR WEBSITE ISN’T OPTIMISED FORMOBILE TECHNOLOGY THEN YOU RISKTURNING AWAY HALF YOUR CUSTOMERS.eMarketer, November 2012,http://www.emarketer.com/Article/Online-Travel-Sales-Explode-Latin-America/1009493
  • 4. SO, WHAT IS A RESPONSIVE WEBSITEAND WHY IS IT IMPORTANT?A responsive website automatically adjusts to suit thedevice it’s being viewed on. Look at hwrmedia.com.au onyour smartphone, your PC or iPad and you’ll see aresponsive website come to life.When 50% of your potential customers are likely to beusing mobile devices to view your site – it’s important.View your website on your phone – is it a good experience?At the Open Mobile Summit in San Francisco (Dec 2012) Google announced that more than 50% of Internet traffic would be via mobile devices in 2013
  • 5. What your website should look like on your...ONE WEBSITE,VIEWED ON MULTIPLE DEVICES,PROVIDING THE BEST EXPERIENCE FOR USERSTABLET (iPAD)PC/DESKTOP COMPUTER SMARTPHONE
  • 6. RESPONSIVE WEBSITES AND MOBILE APPSMobile applications are still the right option for certainbusinesses, where their unique functionality adds value to theuser experience.However, the advantages, which made iPhone apps so popular,have in the last year been undermined by their popularity.At first there was only one smartphone device.Now, apps must be created for big tablets, mini tablets, phoneswith big screens (like Samsung’s Galaxy) and phones with smallscreens (like the Blackberry). Apple, Android, Windows andBlackberry devices all require different versions.Alternatively, you can develop one responsive websitethat automatically reshapes itself to deliver a great userexperience on all devices!
  • 7. Q.CAN I CONVERT MY CURRENT WEBSITETO BE RESPONSIVE?A. No. However, if the design and content alreadyexist, redevelopment should be less than thecost of a brand new website.Q.I’M STILL NOT SURE WHAT YOU MEANBY ‘RESPONSIVE’, CAN YOU SHOW MESOME EXAMPLES?A. Here are just a few examples HWR have createdhwrmedia.com.auaccommodationguidesa.com.aususanraphaelconsulting.com.au
  • 8. FEBRUARY 2013DESKTOP vs MOBILE ACCESSWHERE DOES THE WEB TRAFFIC COME FROM?BY 2014 IT’SPREDICTEDTHAT MOBILEINTERNETACCESS WILL BE50/50 OR EVEN40/60 IN ALLCATEGORIES.comScore, February 2013,http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus
  • 9. 1/3 of all travel in Australia is booked online.Australia has the second highest adoption of smartphonesin the world (behind South Korea) – 12 million users or 54%of the population.Smartphone use is predicted to rise to 15.6 million (68% ofpopulation) by 2016.Australia has the highest online travel booking penetrationrate in the Asia-Pacific region.The Australian online travel market is predicted to experiencestrong double-digit growth during the next few years.Prepare your business and ensure your share?WHAT DOES THIS MEAN FORAUSTRALIAN TOURISM OPERATORS?eMarketer, January 2013,http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/40-australia?showall=1Y Stats, March 2012,http://ystats.com/en/reports/preview.php?reportId=927
  • 10. ASSESS THE FACTS.Look at the percentage of travellers using mobile devicesto search for travel information.Leisure travel: 38% (40% book via a mobile device)Business travel: 57% (36% book via a mobile device)In a study conducted with over 300 hotels,a whopping 60% of smartphone bookings werefor same night or next night stays.If you’ve invested time and money into marketing yourbusiness online – do you really want to lose theircustom due to a technical issue or bad user experience?WHAT IF MY BUSINESS DOESN’THAVE A RESPONSIVE WEBSITE?DO I NEED ONE?TravelDailyNews, January 2013,http://www.traveldailynews.com/news/article/52692/multi-device-websites-how-can-hoteliers
  • 11. GREAT EXPECTATIONSUsers are now spending more than 1 hour perday accessing the internet from their mobiledevices. 1 in 4 adults visit websites from 4different devices each week!Consumers generally have high expectationsof their mobile experience, with 57% of thosesurveyed expecting websites to be tailored tomobile phone usage.In 2013, it’s imperative to have a multi-devicecompatible online presence.Magna Global: Unlocking the Power of Mobile, April 2013,http://www.campaignbrief.com/2013/04/magna-global-research-reveals.html
  • 12. Having made the decision to provide a great experience forALL visitors to your website, you will want to know that itwas a good investment. So how can you tell?KNOW YOUR NUMBERSTHIS IS A REAL LIFE SCENARIOOF A LOCAL TOURISM BUSINESS
  • 13. YES. GOOGLEANALYTICSRECORDS ALLACTIVITY ONYOUR WEBSITE,INCLUDINGTHE MAKEAND MODEL OFDEVICES USEDTO VIEW IT.CAN I TELL WHAT MOBILE DEVICESARE BEING USED?
  • 14. Alan Timms – General Manager, HWR DigitalHWR Media & Communications has been your marketing partner for many years.In some cases, well over 20 years. We can promise credibility, reliability,safety and value when it comes to your web strategy.Our General Manager, HWR Digital Alan Timms has 18 years digital marketingexperience and has delivered award-winning online solutions for largetourism-related businesses and small to medium operators.His focus has always been on results, understanding a client’s objectivesand knowing how to achieve them within the available budget. Alanhas consistently delivered successful, marketing-driven websitesand online strategies for clients as diverse as Jacob’s Creek, CorfuAccommodation, Great Southern Rail, Windsor Gardens Caravan Park,the South Australian Tourism Commission and Bliss Sanctuary For Women.These websites, along with the strategic online services we offer(SEO, online strategy, etc), have assisted clients to enter new markets,launch new products, reach new visitors and greatly increase occupancy.LET US HELP!
  • 15. THANK YOU FOR WATCHINGIf you would like to discoverhow other local tourismbusinesses have succeededonline, please contact Alanon (08) 8379 9522 or emailatimms@hwrmedia.com.auwww.hwrmedia.com.au