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Hotel_sourcing via_social_media_@dmelloalan

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  • 1. @DMelloAlan HPMF, Mar 15, ‘12Hotel Sourcing With Social MediaHow to use the new social media to your benefit 1
  • 2. @DMelloAlan HPMF, Mar 15, ‘12Hotels use social media Hoteliers actually use social media & a lot of the points in this presentation! Hotel guests use social media Hotel vendors use social media Even you use social mediaJust not for procurement 2
  • 3. @DMelloAlan HPMF, Mar 15, ‘12The internet – ‘Old’The internet, our main connection to the larger world is old becauseIt is uni-dimensionalLaggingExpensive 3
  • 4. @DMelloAlan HPMF, Mar 15, ‘12Social Media – ‘New’Its an avatar of the internet, the youngest creationMulti-dimensionalInstantFree & fastPeople love to share 4
  • 5. @DMelloAlan HPMF, Mar 15, ‘12Right mix of old & newSocial media ‘HAS’ to be used together with the Internet, becauseA better perspective – producer & usersHonest – Too many voices to controlEvolving – Matches guests changing trendsA Surprise – Things combine with others to create new ideas 5
  • 6. @DMelloAlan HPMF, Mar 15, ‘12Where to start Facebook LinkedIn Twitter 6
  • 7. @DMelloAlan HPMF, Mar 15, ‘12What to look for Images Guest comments 3rd party references Numbers: Followers, shares, comments, references Trends 7
  • 8. @DMelloAlan HPMF, Mar 15, ‘12Tryp Fitness Rooms – Via @HotelChatter 8
  • 9. @DMelloAlan HPMF, Mar 15, ‘12About Alan D’Mello @DMelloAlan alandmelloProfessional hotelier with specialist skills in hospitality communication &business development.Managed several landmark hotel magazines and launched 16 hotels, resorts& restaurants.Regular guest speaker on marketing at IHMCTAN Mumbai & hotel seminars.Associate Director, Marketing & Communication, Daman HospitalityPlease read my detailed profile on Twitter & LinkedIn. 9