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5 Keys to Generating Leads on Your Website
5 Keys to Generating Leads on Your Website
5 Keys to Generating Leads on Your Website
5 Keys to Generating Leads on Your Website
5 Keys to Generating Leads on Your Website
5 Keys to Generating Leads on Your Website
5 Keys to Generating Leads on Your Website
5 Keys to Generating Leads on Your Website
5 Keys to Generating Leads on Your Website
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5 Keys to Generating Leads on Your Website

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Learn the 5 keys to generating leads on your Website. Make your website a lead-generating machine!

Learn the 5 keys to generating leads on your Website. Make your website a lead-generating machine!

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  • 1. Power Marketing Today
    5 Keys to Generating Leads Online
    Power Marketing International
  • 2. The World is Experiencing a Seismic ShiftIs Your Business Adapting?
    311 million US population
    164 million adult internet users – over ¾ of all adults
    More and more of what we formerly did offline, we now do online …
  • 3. The Shift from Outbound to Inbound MarketingFrom interruption-based to earned media
    Barriers to advertising interruptions have increased
    TiVo, internet TV (Hulu), search engines, Facebook, Netflix, mobile devices
    We decide when to seek information, and what information to allow to reach us
    Earned media are gaining an increasing portion of our time
    61% of marketers will invest more in earned media in 2011 (Answerlab, Feb. 2011) …
  • 4. KEY #1 > Search Engine Optimization (SEO)
    88 billion Google searches per month worldwide
    70% of clicked search engine links are organic, not paid
    46% of searches are for products or services
    75% of people never scroll past page 1
    • BOTTOM LINE: If your business is not ranking well for the words that describe your products & services, then you’re not getting found online!…
  • KEY #2 > Targeted Blogging
    Blogging is the foundation for building relevant content at the keyword level
    B2C companies who blog generate 88% more leads than those who don’t
    B2B companies who blog generate 67% more leads
    2/3 of marketers say their blog is “critical” or “important” to their business …
  • 5. KEY #3 > Social Media
    Nearly 2/3 of Internet users regularly use a social network
    93% of US adult Internet users are on Facebook
    Marketers who spent 6+ hours/week engaging and developing social content saw 52% more leads than those who did not
    Over 1/3 of marketers say Facebook is “critical” or “important” to their business
    Developing a social media strategy is critical to achieving social media results …
  • 6. KEY #4 > Automated Lead Generation
    Does your website have a call-to-action that links to a great offer?
    Online offers work best when they educate your prospects, helping them gain knowledge about what they need
    Map offers to different stages of the sales process so leads can be nurtured accordingly …
  • 7. KEY #5 > Automated Lead Nurturing
    Lead nurturing: repeatedly engaging someone who has shown interest, keeping your business top-of-mind
    Automated L.N. – automatically sending a relevant series of emails over time to one who has shown interest
    78% of sales that start with a web inquiry go to the company who responds FIRST
    Nurtured leads generate an average of 20% more sales opportunities vs. non-nurtured leads
  • 8. Thank You!
    Power Marketing International
    Web Marketing | Social Media Marketing | Web Design
    www.PowerMarketingInternational.com

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