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These days everything in software is being referred to as "social"; social business, social enterprise, social networking, etc. But social features are not perfect for all situations nor do they ...

These days everything in software is being referred to as "social"; social business, social enterprise, social networking, etc. But social features are not perfect for all situations nor do they social all our business needs. This presentation takes a look at several areas of social software and discusses problems with them and proposed solutions.
- Navigating the rapids of activity streams
- Aggregated Social vs. Integrated Social
- Don't forget the “me” in social media
- Social Task Management
- Analytics & Gamification

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  • Full Name Full Name Comment goes here.
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  • This is the presentation that got me energized and flipped the switch for me about how to integrate this into peoples workday. Excellent topic covered.
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  • Slide 18 is what I'll keep ranting on about till something is done :)

    I was thinking of looking across 5 -10 vendors to see how they filter/sort, and then compare that to Outlook

    In Outlook I have inbox (called notifications in 'social'), sent (called my posts/comments in 'social'), follow-up...file items in folders...search a folder, sent, inbox and sort by people, date

    ...I can do any of the above 1 sec after I think about it...I don't have to visit any pages, I get to stay in this one spot
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  • Thank you @jonathan. I hope people enjoy this look into some of the challenges we currently face with social software and some ways to solve them.
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  • This is a great deck! Nice work ... featured it.
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Surviving Social Software Fatigue Presentation Transcript

  • 1. Surviving “Social” Fatigue June 2012! Alan Lepofsky! VP and Principal Analyst! @alanlepo!©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 2. We’re  not  promo+ng  specific  vendors   Why  didn’t   they  men/on   me?  h<p://www.flickr.com/photos/jeffweston/2572155331   2  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 3. Agggghhhh! Social  _______________   Task  SoOware   Networking   Compu/ng   Enterprise   Bu<erfly   Business   MCRM   anagement   HR  h<p://www.flickr.com/photos/e3000/1561440998   3  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 4. “What’s in a name?” h<p://www.flickr.com/photos/rosemary/63858768/   4  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 5. What  Are  We  Trying  To  Accomplish  Via  “Social”?   To  help  people  get  their  jobs  done,  thus   help  their  employer  be  successful,  people   need  to  be  able  to:   •  create,  discover  and  share  informa/on   •  find  the  colleagues/communi/es  that   can  help  them  (and  vice  versa)   •  build  strong  rela/onships  with  external   communi/es   …  at  any  /me  from  a  variety  of  devices.   So  What’s  New?  h<p://www.flickr.com/photos/trebecca84/6608116769/   5  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 6. Are  they  missing   Are  they  being   Are  they  the   features?   used  incorrectly?   wrong  tools?   But  we  have  tools  today?   Are  people  the   Is  it  just  the  wrong   problem?   use  case?  h<p://www.flickr.com/photos/clevercupcakes/4402962654/   6  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 7. The Future Of Work A  confluence  of  trends  are  combining  to  improve  the  way  people  work   Process   Community   Moving  beyond  the  org  chart   Internal  groups   “Social”  is  connec/ng  Business  &   External  communi/es   People  processes  (CRM,  HCM,  etc.)   Work  is  more  transparent   Recogni/on/Reputa/on  is  built  in   New  user  experiences   Mobile  Access   Analy/cs  /  Big  Data   Applica/on  Stores   Cloud  /  In-­‐Memory   Industry  Standards   Technology   7  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 8. Can We Learn From Our Past? 8  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 9. We’ve Heard This All Before Un/l  now,  most  PC  soOware  was  designed  for   individuals  using  individual  PCs.      But  today,  more   and  more  people  are  working  in  teams  on   networked  PCs  that  require  a  new  kind  of  soOware.     SoOware  that  lets  them  quickly  share  ideas  and   informa+on  no  maHer  where,  when  or  how  they   work.     Enter  Lotus  Notes.     The  first  soOware  than  actually  thrives  on  the  fact   that  people  need  to  work  together  to  be  effec+ve.     Lotus  Notes  creates  a  new  communica/ons   environment  where  users  can  develop  applica/ons  -­‐   for  sales  tracking,  project  management,  customer   service,  and  free  form  discussions  of  all  kinds  -­‐  and   rou/nely  access  and  share  this  informa/on  from   their  desktop  to  anyone,  anywhere  in  the  world.    In   fact,  no  other  soOware  maximizes  your  investments   in  networked  PCs  like  Lotus  Notes.     AOer  all,  helping  people  work  together  is  what   Lotus  does  best.     9  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 10. There  is  always  a   shinier  object  to  chase   •  Email   •  Knowledge  Management   •  Portals   •  Mobile  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 11. What  if  we  could  see  the  future?   11  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 12. Topics For Discussion •  Naviga/ng  the  rapids  of   ac/vity  streams   •  Aggregated  Social  vs.   Integrated  Social   •  Dont  forget  the  “me”  in   social  media   •  Social  Task  Management   •  Analy/cs  &  Gamifica/on    h<p://www.flickr.com/photos/7933170@N03/1188270323/  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 13. Information Do  We  Manage  The  Streams   So  How   Overload 13  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 14. “Don’t Cross The Streams” 14  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 15. Universal  Social  Inbox?     I  can’t  keep  up  with  my   own  inbox!!!  h<p://www.flickr.com/photos/mybloodyself/222578140/   15  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 16. Email Spam 16  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 17. Stream Spam©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 18. Filters To “Slice and Dice” Content •  Person   •  Time   •  By  Group   •  Popularity   •  Word/phrase   •  Urgency   •  Tag/Topic   •  My  a<en/on   •  Geography   •  +/-­‐  h<p://www.flickr.com/photos/dinnerseries/6032052545  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 19. Create (and share) Custom Streams©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 20. Fine  Tune  The  Algorithms   20  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 21. Organize The People You Follow Good:   • Allow  you  to  filter   streams  based  on   people/groups     Bad:   • Requires  work  to   create  and  maintain   • People  don’t  always   talk  about  the  topic(s)   you  may  associate   them  with   21  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 22. Informationo  We  Manage  The  Streams   So  How  D Overload •  Dont  put  stuff  in  there  that  doesnt  belong   •  Mul/ple  stream  interfaces   •  Organize  via  lists   •  Provide  several  no/fica/on  op/ons   •  Manual  filtering     •  Automated  filtering  via  analy/cs     •  What’s  Hot/Trending   •  Crowd-­‐sourced  cura/on   22  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 23. Aggregated Social vs. Integrated Social “Integrate  social   into  core  business   processes”   Yes!  But  what  does  that  really  mean?   h<p://www.flickr.com/photos/gre/130267790/   23  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 24. Business Process Unstructured   Structured   Sales   Human   •  Status  Updates   Resources   •  Sharing   Marke/ng   Supply   •  Q&A   Chain   •  Excep/on  Handling   Engineering   Support/   •  Exper/se  Loca/on   Service   Learning  h<p://www.flickr.com/photos/generated/501445202   h<p://www.flickr.com/photos/kyknoord/5333012356   24  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 25. Stream Level Integration Can  help  informa/on   CRM   reach  a  broad  audience   Enables  discussion   Typically  just  links,  not   embedded  objects   ERP   Context  is  lost,  as   comments  are  not  part  of   the  system  of  record   Contributes  to   HR   informa/on  overload  h<p://www.flickr.com/photos/smithser/3870653508/   25  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 26. Integra+on  Inside  Core  Business  Applica+ons   Does  not  broadcast  to  a  large  audience   Informa/on  is  in  context  with  task   No  addi/onal  tool  to  use   Content  is  not  mixed  with  other  content  h<p://www.flickr.com/photos/atoach/6014917153/   26  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 27. How Are “Social” Features Implemented? Embedded  Experiences  Maturity  Model   Examples:   experiences   Embedded   Level  of  interac<on  provided   3   4   1.  Streams  with  links   2.  widgets  or  embed     code  that  can  be  added   to  other  sites/tools   to  other  systems   Provides  links   3.  Streams  with  ac/ons   1   2   4.  Social  interac/ons  accessible   inside  other  sites/tools/mobile   Variety  of  access  methods   services  can  be     integrated  in  it,  or   both   it  can  be  integrated   in  other  services    ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 28. Level  2   Embedding Streams In Other Sites • Intranet   • Blog   • Webpage   28  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 29. Level  3   SAP Business Intelligence & StreamWork 29  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 30. Level  4   Social  Media  Monitoring  &  CRM   30  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 31. What  About  Me???   31  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 32. What Others Are Doing Is Nice, But…MESOCIAL What  did  I  create?   What  did  I  comment  on?   What  have  I  liked?  MEDIA What  should  I  be  doing?   What  do  I  need  to  do  next?   32  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 33. Which Of My Stuff Matters? 33  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 34. 34  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 35. False Sense Of Entitlement Didnt  you  read   Didnt  you  see  see   my  blog  post?   my  status  update?   Why  didn’t  you   Why  aren’t  you   retweet  me?   following  me?  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 36. h<p://www.flickr.com/photos/didmyself/6530389351   36  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 37. Are  you  unsure  of  what  to  do  next?   h<p://www.flickr.com/photos/theevilmightyf/2717934672   37  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 38. Social Task Management 38  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 39. Social Task Management examples   Standalone   Integrated   Na/ve   +   Outliers  like  LiquidPlanner   +   +  Vendors  listed  does  not  necessarily  equate  to  market  leadership   39  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 40. Simple Task Assignments 40  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 41. Stand-alone Task Management • Project/Milestones     • Assignments   • Commen/ng/ Liking/Sharing   • Repeats   • Dashboards/ No/fica/on   • Templates   • Analy/cs   41  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 42. Integrated With Social Software More  people  can  see  the   task,  and  par/cipate  in   the  events  around  it  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       42  
  • 43. Core Platform Feature • Integrated   directory  (people   and  groups)   • Link  to  pages/files   • No  context   switching  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 44. Core Platform Feature 44  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 45. Resource Planning/Management Tools 45  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 46. What’s Next for Social Task Management? HR:  Recogni+on/Reward   Finance:  Invoicing/Payment   h<p://www.flickr.com/photos/didmyself/6530389351   h<p://www.flickr.com/photos/teegardin/5737823348/   46  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 47. What Is Social Analytics? Collec+ng  and   measuring  data  on   the  interac+on   between  people   and  objects.   h<ps://secure.flickr.com/photos/61056899@N06/5751301741/   47  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 48. "There  is  a  misconcep/on     that  tons  of  data  means  you   have  tons  of  intelligence.     Data  does  not  speak  for  itself.”    -­‐  Neil  Raden,  Constella/on  Research   48  h<ps://secure.flickr.com/photos/tmar/n/32010732    ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.    
  • 49. How Can All the Data Be Used? Content   Ac/ons   People     49  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 50. Intelligent Recommendations 50  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 51. Finding The Right People 51  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 52. Social Search Sales   Marke/ng   52  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 53. Workforce Insight / Sentiment Analysis©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       53  
  • 54. Let’s  Review   • Social  soOware  should  help  people  get  their  jobs  done   • Social  soOware  is  not  perfect  for  everything   • We  need  to  learn  from  our  past  experiences   • Streams  are  an  important  UI,  but  a  great  deal  of  filtering  is   required  in  order  to  make  them  manageable   • How  “social”  is  implemented/integrated  is  important   • Social  task  management  soOware  can  help  people  focus  on   what  needs  doing   • Use  analy/cs  wisely   54  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 55. Alan  Lepofsky   VP  and  Principal  Analyst   @alanlepo! San  Francisco  |Andalucia|  Belfast  |Boston  |Brussels  |  Chicago  |  Colorado  Springs  |  Cuper/no  |  Cyprus  |  Denver|  Geneva  |  Irvine  |  London  |  Los  Angeles       Madrid  |  New  York  |  Pune  |  Sacramento  |  Salt  Lake  City  |  Santa  Fe  |  Santa  Monica  |  Sea<le  |  Sedona  |  Sydney  |  Tokyo  |  Toronto  |  Washington,  D.C.    ©  2010  -­‐    2012  Constella/on  Research,  IInc.      All  rrights  rreserved.         – 2012  Constella/on  Research,   nc.   All   ights   eserved.   www.ConstellationRG.com
  • 56. Additional Topics •  Is “always connected” a good thing?" •  Social software does not require training" •  Large vendors vs. small startups" 56  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 57. +1   57  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.