Social Analytics      The Value Behind the Hype      February 2012     Alan Lepofsky     VP and Principal Analyst© 2010 - ...
Agenda                   1                 What is Social Analytics?                                                      ...
What Is Social Analytics?         Collecting and         measuring data on         the interaction         between people ...
Not Just About Creating More Pages                                            It’s not just the content                   ...
It’s about the people…                                                                  5Photo Credit: Constellation Resea...
… and the interactions.                                                                    6Photo Credit: Constellation Re...
Many Ways To Interact (The New Verbs)                                                                  7© 2010 - 2012 Cons...
Metadata Leads To Analysis                                                                       Author                   ...
Demographics and Psychographics                 Age, Gender, Location, Income, Marital status, Religion                   ...
How Is All This Used?                  Content                                          Actions                   People  ...
11         Let’s Review                          Data does not speak for itself                                   Not just...
San Francisco |Andalucia| Belfast |Boston |Brussels | Chicago | Colorado Springs | Cupertino | Cyprus | Denver| Geneva | I...
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Social Analytics - Practical Use Cases At Work

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This is a teaser version of the full presentation I will be giving at the Virtual E2Conf on Feb 16, 2012
http://www.e2conf.com/virtual/

The value of Social Analytics can be surfaced in many ways. Sometimes is quite visual like a leader board that helps motivate participation. Other times it's behind the scenes like the algorithms used to recommend groups to join or pages to read. Either way, social analytics can help you make better informed decisions, provide more relevancies to your interactions and ultimately help you get you and your company be more successful.

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  • Social Analytics - The Value Behind the HypeThe value of Social Analytics can be surfaced in many ways. Sometimes is quite visual like a leader board that helps motivate participation. Other times it's behind the scenes like the algorithms used to recommend groups to join or pages to read. Either way, social analytics can help you make better informed decisions, provide more relevancies to your interactions and ultimately help you get you and your company be more successful. This session will take a look at some of the real world implementations of social analytics available today from many of the social business vendors. We'll talk about the trends in this space and discuss some of the possible future directions.
  • Photo credit: https://secure.flickr.com/photos/61056899@N06/5751301741/
  • Not Just About Creating More Pages
  • What am I doing?Where I was. Where I am. Where I'm going. Who I’m with.What am I eating?What am I drinking?What I bought. Where I shop.How I pay. What I watch. What I listen to. What am I reading.Who I like. What teams I route for/against.What sports I play.How far did I walk? How many calories have I burned?What’s my heart rate? What’s my weight?
  • Transcript of "Social Analytics - Practical Use Cases At Work"

    1. 1. Social Analytics The Value Behind the Hype February 2012 Alan Lepofsky VP and Principal Analyst© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    2. 2. Agenda 1 What is Social Analytics? Consumer Examples Help employees get Content their jobs done People 2 Interactions Learning from your network 3 Enterprise Examples© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    3. 3. What Is Social Analytics? Collecting and measuring data on the interaction between people and objects. https://secure.flickr.com/photos/61056899@N06/5751301741/© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    4. 4. Not Just About Creating More Pages It’s not just the content alone that is important. 4© 2010 - 2012 Constellation Research, Inc. All rights reserved. http://www.flickr.com/photos/ginnerobot/2549674296
    5. 5. It’s about the people… 5Photo Credit: Constellation Research, Inc. All rights reserved.© 2010 - 2012 http://www.flickr.com/photos/pgoyette/2819175465/
    6. 6. … and the interactions. 6Photo Credit: Constellation Research, Inc. All rights reserved.© 2010 - 2012 http://www.flickr.com/photos/bala_/2488407797/
    7. 7. Many Ways To Interact (The New Verbs) 7© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    8. 8. Metadata Leads To Analysis Author Readers Reshares Location Favourites Time Comments Version Tags Device© 2010 - 2012 Constellation Research, Inc. All rights reserved. 8
    9. 9. Demographics and Psychographics Age, Gender, Location, Income, Marital status, Religion Interests, Likes, Attitudes, Sentiment© 2010 - 2012 Constellation Research, Inc. All rights reserved. 9
    10. 10. How Is All This Used? Content Actions People 10© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    11. 11. 11 Let’s Review Data does not speak for itself Not just content, people and interactions Metadata around social objects Recommendations (content & colleagues) Enhance search results Sentiment© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    12. 12. San Francisco |Andalucia| Belfast |Boston |Brussels | Chicago | Colorado Springs | Cupertino | Cyprus | Denver| Geneva | Irvine | London | Los Angeles Madrid | New York | Pune | Sacramento | Salt Lake City | Santa Fe | Santa Monica | Seattle | Sedona | Sydney | Tokyo | Toronto | Washington, D.C.© 2010 - 2012 Constellation Research, Inc. All rights reserved. – 2012 Constellation Research, Inc. All rights reserved. www.ConstellationRG.com

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