Social Analytics In The Enterprise

Agenda 1 What is Social Analytics? Consumer Examples Help employees get Content their jobs done People 2 Interactions Learning from your network 3 Enterprise Examples 3© 2010 - 2012 Constellation Research, Inc. All rights reserved.

What Is Social Analytics? Collecting and measuring data on the interaction between people and objects. https://secure.flickr.com/photos/61056899@N06/5751301741/ 4© 2010 - 2012 Constellation Research, Inc. All rights reserved.

"There is a misconception that tons of data means you have tons of intelligence. Data does not speak for itself.” - Neil Raden, Constellation Research 5https://secure.flickr.com/photos/tmartin/32010732© 2010 - 2012 Constellation Research, Inc. All rights reserved.

How Big Is Big? 1 Bit = Binary Digit Everyday, we create 2.5 8 Bits = 1 Byte 1000 Bytes = 1 Kilobyte quintillion bytes of data – 1000 Kilobytes = 1 Megabyte so much that 90% of the 1000 Megabytes = 1 Gigabyte data in the world today has 1000 Gigabytes = 1 Terabyte been created in the last 1000 Terabytes = 1 Petabyte 1000 Petabytes = 1 Exabyte two years alone. 1000 Exabytes = 1 Zettabyte 1000 Zettabytes = 1 Yottabyte ibm.com/software/data/bigdata/ A quintillion bytes is an exabyte or one billion gigabytes, so: 2,500,000,000,000,000,000 6© 2010 - 2012 Constellation Research, Inc. All rights reserved.

Not Just About Creating More Pages It’s not just the content alone that is important. 8© 2010 - 2012 Constellation Research, Inc. All rights reserved. http://www.flickr.com/photos/ginnerobot/2549674296

Limited Metadata = Limited Analytics Older styles of communication provide little more than an address book to see whom you’re connected to. 11© 2010 - 2012 Constellation Research, Inc. All rights reserved.

47 Let’s Review Data does not speak for itself Not just content, people and interactions Metadata around social objects Content & colleagues (recommendations) Enhanced search results Sentiment analysis 47© 2010 - 2012 Constellation Research, Inc. All rights reserved.

Two areas for future conversation  Infographics: visual.ly, peekanalytics, twitsprout, argylesocial, etc.  APIs – need to discuss if/how vendors provide access to the metadata and algorithms used in social analytics© 2010 - 2012 Constellation Research, Inc. All rights reserved.

Social Analytics In The Enterprise

by Alan Lepofsky

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