© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Reality vs. Hype for
“Working Social”
Alan Lepofsky – VP a...
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Agenda
• Benefits of “working social”
• Challenges of the ...
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Participation
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Transparency
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Global Reach
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Challenges of the
“Social Era”
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Who Am I?
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Which Tool Should I Use?
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Who Has Access?
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Where Did I Post That?
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Too Much Information
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
No real data was harmed in the creation of this chart
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Solutions
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Integration
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Sorting And Filtering
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Analytics / Recommendations
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Context and
Purpose
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Recap: Reality Vs. Hype
• “Working Social” has many benefi...
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
© 2010 - 2014 Constellation Research, Inc. All rights rese...
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Reality vs Hype of Working Social

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Often enterprise social networking platforms are touted as the solution to the communication and collaboration problems organizations experience. While it's true "working social" has many benefits, it's naive to think it does not have its own set of challenges. Don't worry though, there are solutions to these challenges.

Hopefully this presentation cuts through the "fluffy" industry hype and provides a realistic look at social networking. The slides may be hard to follow with the words though, so feel free to contact me for more details.

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  • Photo used under Creative Commons: https://www.flickr.com/photos/peasap/518956588
  • https://www.flickr.com/photos/didmyself/6530389351
  • Photo used under Creative Commons: https://www.flickr.com/photos/pulpolux/335754959
  • Photo used under Creative Commons: https://www.flickr.com/photos/swamibu/5496634282
  • Photo used under Creative Commons: https://www.flickr.com/photos/cayusa/2051756510
  • https://www.flickr.com/photos/thecrazyfilmgirl/3248283617
  • https://www.flickr.com/photos/75905404@N00/7126147125
  • https://www.flickr.com/photos/markusschoepke/72431367
  • https://www.flickr.com/photos/theevilmightyf/2717934672As the number of "social" tools we use increases, the harder it becomes to know where people, content and conversations are.
  • https://www.flickr.com/photos/mybloodyself/222578140
  • https://www.flickr.com/photos/pulpolux/335754959
  • https://www.flickr.com/photos/soft/2340756122IntegrationStandards
  • https://www.flickr.com/photos/brtsergio/2255027690
  • https://www.flickr.com/photos/ramsd/5445918407
  • Reality vs Hype of Working Social

    1. 1. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Reality vs. Hype for “Working Social” Alan Lepofsky – VP and Principal Analyst @alanlepo The benefits, challenges and solutions of the social era April 2014
    2. 2. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Agenda • Benefits of “working social” • Challenges of the social era • Solving the issues
    3. 3. © 2010 - 2014 Constellation Research, Inc. All rights reserved.
    4. 4. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Participation
    5. 5. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Transparency
    6. 6. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Global Reach
    7. 7. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Challenges of the “Social Era”
    8. 8. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Who Am I?
    9. 9. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Which Tool Should I Use?
    10. 10. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Who Has Access?
    11. 11. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Where Did I Post That?
    12. 12. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Too Much Information
    13. 13. © 2010 - 2014 Constellation Research, Inc. All rights reserved. No real data was harmed in the creation of this chart
    14. 14. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Solutions
    15. 15. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Integration
    16. 16. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Sorting And Filtering
    17. 17. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Analytics / Recommendations
    18. 18. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Context and Purpose
    19. 19. © 2010 - 2014 Constellation Research, Inc. All rights reserved. Recap: Reality Vs. Hype • “Working Social” has many benefits • However, don’t be fooled into thinking that it’s perfect, there are many challenges. • Those challenges can be overcome. Use the right tools for the job, and have a clear purpose in mind.
    20. 20. © 2010 - 2014 Constellation Research, Inc. All rights reserved. © 2010 - 2014 Constellation Research, Inc. All rights reserved. www.constellationr.com TM

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