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Business tools
have different
requirements
than consumer
tools

Tools that enable
people to work
together towards
a common...
Platform:
Profiles, blogs,
wikis, etc.

Enterprise Social
Network #ESN

Enterprise LoB
software

Vertical
Industry Apps

N...
“Groupware”
First generation
collaboration tools in
the client:server era

- Thick clients
- Proprietary

“Facebook for th...
Sharing

6
7
Use Cases For Enterprise Social Networks

Status updates
Sharing links
Asking questions
8
But Something Is Missing

10
Sharing

Getting Work
Done

11
Integrate with existing business tools

12
Leverage existing corporate data

13
ERP
CRM

14
15
Still Adoption Issues
Sharing

Getting Work
Done

Purposeful
Collaboration

17
Don’t just mimic
social networks

Improve business tools
and processes
18
Business Applications

Social Network
19
Marketing

Sales / CRM

Communications

social
Community / CX /
Support

Learning/
Development

Engineering

HR/HCM

Indus...
Business Mad Libs

We need to improve
business process x
_____________
so that we can achieve
desired business result y
__...
Sales / CRM

We need to
grow the sales pipeline
________________
so that we can
close more deals
________________

24
Engineering

We need to
reduce development times
________________
so that we can
get products to market quicker
__________...
Human Capital
Management

We need to
provide better onboarding
_______________
so that we can
have a better connected work...
Customer Service

We need to
resolve issues faster
_____________
so that we can
have happier customers
________________

2...
Customer Service

We need to
Listen to our customers
________________
so that we can
Build what they need
_______________
...
We need to
______________
so that we can
______________
29
30
•  Promote the outcomes
•  Communicate with customers/
employees
•  Gather feedback and refine
•  Rewards and motiviation
...
HR

Marketing

Sales

Support

Engineering

Leadership

Payments

Shipping

Advertising

32
Sharing,
Transparency,
Discovery

Integration With
Enterprise Data

Influencing
Business
Results/Outcomes

33
-  Collaboration (internal and external) is a critical
component of successful organizations
-  “Social” features can be p...
Thank You
Alan Lepofsky
alan.lepofsky@constellationr.com
Twitter: @AlanLepo

35
TM

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

www.ConstellationR.com
Interactive

Ex: A threaded discussion
added to a CRM record

Links

Interaction

Ex: An embedded support
trouble ticket

...
1
2
3
4
Purposeful Collaboration With Microsoft Dynamics and Yammer
Purposeful Collaboration With Microsoft Dynamics and Yammer
Purposeful Collaboration With Microsoft Dynamics and Yammer
Purposeful Collaboration With Microsoft Dynamics and Yammer
Purposeful Collaboration With Microsoft Dynamics and Yammer
Purposeful Collaboration With Microsoft Dynamics and Yammer
Purposeful Collaboration With Microsoft Dynamics and Yammer
Purposeful Collaboration With Microsoft Dynamics and Yammer
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Purposeful Collaboration With Microsoft Dynamics and Yammer

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Social features are no longer nice to have. They are now a requirement for effectively getting work done.

Published in: Technology

Transcript of "Purposeful Collaboration With Microsoft Dynamics and Yammer"

  1. 1. Business tools have different requirements than consumer tools Tools that enable people to work together towards a common goal "Enterprise Collaboration software enables people to create, discover and interact with the content, colleagues and communities, that can help them get their jobs done." Departments, geographies, interest groups, customer forums Working towards a business outcome
  2. 2. Platform: Profiles, blogs, wikis, etc. Enterprise Social Network #ESN Enterprise LoB software Vertical Industry Apps Niche services: Intranet External Community Collaboration Unified Communications SharePoint Alternative/ Enhancement File sharing, Ideation, Note taking Q&A, etc. Consumer Hook Ex: email
  3. 3. “Groupware” First generation collaboration tools in the client:server era - Thick clients - Proprietary “Facebook for the Enterprise” Standalone collaboration platforms and social networks “Getting Work Done” Integrated experiences that aggregate events from multiple enterprise applications “Purposeful Collaboration” Native social functions within core business applications and processes - Rise of consumer social - Cloud: SaaS , PaaS , IaaS - Mobile devices 5
  4. 4. Sharing 6
  5. 5. 7
  6. 6. Use Cases For Enterprise Social Networks Status updates Sharing links Asking questions 8
  7. 7. But Something Is Missing 10
  8. 8. Sharing Getting Work Done 11
  9. 9. Integrate with existing business tools 12
  10. 10. Leverage existing corporate data 13
  11. 11. ERP CRM 14
  12. 12. 15
  13. 13. Still Adoption Issues
  14. 14. Sharing Getting Work Done Purposeful Collaboration 17
  15. 15. Don’t just mimic social networks Improve business tools and processes 18
  16. 16. Business Applications Social Network 19
  17. 17. Marketing Sales / CRM Communications social Community / CX / Support Learning/ Development Engineering HR/HCM Industry verticals 22
  18. 18. Business Mad Libs We need to improve business process x _____________ so that we can achieve desired business result y ________________ 23
  19. 19. Sales / CRM We need to grow the sales pipeline ________________ so that we can close more deals ________________ 24
  20. 20. Engineering We need to reduce development times ________________ so that we can get products to market quicker _________________ 25
  21. 21. Human Capital Management We need to provide better onboarding _______________ so that we can have a better connected workforce _________________ 26
  22. 22. Customer Service We need to resolve issues faster _____________ so that we can have happier customers ________________ 27
  23. 23. Customer Service We need to Listen to our customers ________________ so that we can Build what they need _______________ 28
  24. 24. We need to ______________ so that we can ______________ 29
  25. 25. 30
  26. 26. •  Promote the outcomes •  Communicate with customers/ employees •  Gather feedback and refine •  Rewards and motiviation Deliver Discover •  Open communication enables companies to learn what problem customers/employees are having •  Idea can happen at any time •  Innovation Communities: Social media, forums, IdeaJams, Ideation tools Design •  Discuss, vote and prioritize ideas •  Creating / editing / brainstorming / documenting •  Assigning tasks (find right people) and project workflow •  Ensuring repeatable processes 31
  27. 27. HR Marketing Sales Support Engineering Leadership Payments Shipping Advertising 32
  28. 28. Sharing, Transparency, Discovery Integration With Enterprise Data Influencing Business Results/Outcomes 33
  29. 29. -  Collaboration (internal and external) is a critical component of successful organizations -  “Social” features can be part of a stand-alone platform, integrated with, or integrated into enterprise software solutions/processes -  The processes can be function specific or cross departmental boundaries 34
  30. 30. Thank You Alan Lepofsky alan.lepofsky@constellationr.com Twitter: @AlanLepo 35
  31. 31. TM © 2010 - 2014 Constellation Research, Inc. All rights reserved. www.ConstellationR.com
  32. 32. Interactive Ex: A threaded discussion added to a CRM record Links Interaction Ex: An embedded support trouble ticket Ex: Link to a news article Ex: A Youtube video displayed in a blog Stand Alone Embeddable Access
  33. 33. 1 2 3 4

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