Embracing Enterprise 2.0
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Embracing Enterprise 2.0

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A quick introduction to how tools for creating and sharing information have evolved. Covers how consumer tools are working their way into the business world, but there are important differences.

A quick introduction to how tools for creating and sharing information have evolved. Covers how consumer tools are working their way into the business world, but there are important differences.

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  • Used under creative commons: http://www.flickr.com/photos/upyernoz/2149312640/ Recording and sharing information is not new. People have been doing it since the start of time. Passing down stories, recording histories. The original methods were difficult, time consuming, and did not reach many people. What has changed are the tools to create and edit, and the audience reach of the information. Slow. Difficult. No room for error. No edits. From wikipedia: http://en.wikipedia.org/wiki/Woodblock_printing The use of round "cylinder seals" for rolling an impress onto clay tablets goes back to early Mesopotamian civilization before 3,000 BCE Woodblock printing 200 CE Movable type 1040 Printing press 1439
  • Image used under creative commons: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg Modern tools allows mass production and distribution of information. Movable Type and Printing Press Johannes Gutenberg - http://en.wikipedia.org/wiki/Johann_Gutenberg Johannes Gensfleisch zur Laden zum Gutenberg (c. 1398 – February 3, 1468) was a German goldsmith and printer who is credited with being the first European to use movable type printing, in around 1439, and the global inventor of the mechanical printing press. in 1999, the A&E Network ranked Gutenberg #1 on their "People of the Millennium" countdown, and in 1997, Time–Life magazine picked Gutenberg's invention as the most important of the second millennium
  • Used under create commons: http://www.flickr.com/photos/seychelles88/361468916/ Tools like the typewriter brought the creation of content to the individual level.
  • Photo attribution: http://www.flickr.com/photos/cayusa/2051756510/ The PC, software, and the web enable people to share
  • It is about people. They have names. You can not think of them as numbers, nor metrics, nor revenue streams.
  • Your colleagues will find Socialtext intuitive and easy to use…once they try it. Successful champions introduce Socialtext in hands-on ways that encourage colleagues to get their “feet wet” immediately. Road shows, lunch-and-learns, and other live presentations are a great way to introduce your company to Socialtext,
  • Used under creative commons: http://www.flickr.com/photos/clappstar/178050837/
  • Used under creative commons: http://www.flickr.com/photos/pbo31/161536153/ “ 2.0” provides a voice, and people want to be heard Getting feedback Getting ideas Building reputation Establishing credibility
  • Used under creative commons: http://www.flickr.com/photos/e3000/1561440998/ Listening Participating Leveraging others “ I found it there” vs. “Not created here”
  • Used via creative commons: http://www.flickr.com/photos/gorillaradio/494169708/ Internally, externally. The line is blurring, firewalls are coming down
  • Used under creative commons: http://www.flickr.com/photos/ppdigital/2054989998/ choose the right tool for the job. Does it have the right amount of features. Not too many, but not too few. The same tool is not right for all jobs, so you want a platform that is flexible
  • Successful implementation is typically driven by a core group of energetic champions committed to making their company more open, efficient, and effective. You should look for these individuals to help drive adoption within your company. Ideally, there will be at least one champion helping to drive each use case.
  • Successful implementation is typically driven by a core group of energetic champions committed to making their company more open, efficient, and effective. You should look for these individuals to help drive adoption within your company. Ideally, there will be at least one champion helping to drive each use case.
  • Image used via creative commons: http://www.flickr.com/photos/neonman/2693639551/
  • Personal - New tools enabled you to automate the creation of content. Spreadsheets replaced calculators, word processors = typewriters, and presentations=overhead foils. Targets – all of the new content was shared, but at defined recipients. We live by the “To and cc”. Chats are directed at the person you want to speak with. Open – everyone benefits. Everyone has access. Company has a memory. Twitter is IM inside out.

Embracing Enterprise 2.0 Embracing Enterprise 2.0 Presentation Transcript

  • Embracing Enterprise 2.0 Alan Lepofsky, Director of Marketing [email_address] @Alanlepo and @Socialtext
  • Recording and sharing information is not new Photo Credit http://www.flickr.com/photos/upyernoz/2149312640/
  • But the pace of creation has increased Photo Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg
  • … and people are empowered Photo Credit: http://www.flickr.com/photos/seychelles88/361468916/
  • Anyone can reach a global audience Photo Credit: http://www.flickr.com/photos/cayusa/2051756510/
  • So What Is… Photo Credit: http://www.flickr.com/photos/lwr/collections/72157600204171782/
  • Focus On People Your Colleagues Are People Your Partners Are People Your Customers Are People Your Competitors Are People
  • Participation Photo Credit: http://www.flickr.com/photos/bala_/2488407797/
  • Sharing Photo Credit: http://www.flickr.com/photos/clappstar/178050837/
  • Everyone has a voice Photo Credit: http://www.flickr.com/photos/pbo31/161536153/
  • Transparency Photo Credit: http://www.flickr.com/photos/e3000/1561440998/
  • And breaking down the boundary between internal and external. I think there will always be some difference, but not what it once was Boundaries are crumbling Photo Credit: http://www.flickr.com/photos/gorillaradio/494169708/
  • The Consumer Tools of 2.0 All logos are property of their respective companies
  • Photo Credit: http://www.flickr.com/photos/brb_photography/3614703955/ It can be overwhelming
  • New tools are needed at work Photo Credit: http://www.flickr.com/photos/ppdigital/2054989998/
  • Photo Credit: http://www.flickr.com/photos/epublicist/3546059144/ But they must be designed properly
  • Photo Credit: http://www.flickr.com/photos/mbg_photos/2243112618/ You must understand the differences
  • Don’t be afraid to take the leap Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/
  • Be excited! Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/
  • [email_address] Twitter: @Socialtext and @Alanlepo Photo Credit: http://www.flickr.com/photos/neonman/2693639551/
  • Backup
  • Photo Credit: http://www.flickr.com/photos/erica_marshall/2885783824/ Content People Conversations
  • The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone) 2.0 Spreadsheet Word processor Presentations Enabler: PC Dedicated clients IRC Bulletin Boards Email/ Groupware Chat/ Conferencing Enabler: The Web Suites and/or integration Blogs Wikis Enabler: Culture of Sharing “ Social ___________” Photos, Videos Bookmarks Slides Friends Business Contacts Activity Location Web-based / Widgets