Embracing Enterprise 2.0

Embracing Enterprise 2.0 Alan Lepofsky, Director of Marketing [email_address] @Alanlepo and @Socialtext

Recording and sharing information is not new Photo Credit http://www.flickr.com/photos/upyernoz/2149312640/

But the pace of creation has increased Photo Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg

… and people are empowered Photo Credit: http://www.flickr.com/photos/seychelles88/361468916/

Anyone can reach a global audience Photo Credit: http://www.flickr.com/photos/cayusa/2051756510/

So What Is… Photo Credit: http://www.flickr.com/photos/lwr/collections/72157600204171782/

Focus On People Your Colleagues Are People Your Partners Are People Your Customers Are People Your Competitors Are People

Participation Photo Credit: http://www.flickr.com/photos/bala_/2488407797/

Sharing Photo Credit: http://www.flickr.com/photos/clappstar/178050837/

Everyone has a voice Photo Credit: http://www.flickr.com/photos/pbo31/161536153/

Transparency Photo Credit: http://www.flickr.com/photos/e3000/1561440998/

And breaking down the boundary between internal and external. I think there will always be some difference, but not what it once was Boundaries are crumbling Photo Credit: http://www.flickr.com/photos/gorillaradio/494169708/

The Consumer Tools of 2.0 All logos are property of their respective companies

Photo Credit: http://www.flickr.com/photos/brb_photography/3614703955/ It can be overwhelming

New tools are needed at work Photo Credit: http://www.flickr.com/photos/ppdigital/2054989998/

Photo Credit: http://www.flickr.com/photos/epublicist/3546059144/ But they must be designed properly

Photo Credit: http://www.flickr.com/photos/mbg_photos/2243112618/ You must understand the differences

Don’t be afraid to take the leap Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/

Be excited! Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/

[email_address] Twitter: @Socialtext and @Alanlepo Photo Credit: http://www.flickr.com/photos/neonman/2693639551/

Backup

Photo Credit: http://www.flickr.com/photos/erica_marshall/2885783824/ Content People Conversations

The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone) 2.0 Spreadsheet Word processor Presentations Enabler: PC Dedicated clients IRC Bulletin Boards Email/ Groupware Chat/ Conferencing Enabler: The Web Suites and/or integration Blogs Wikis Enabler: Culture of Sharing “ Social ___________” Photos, Videos Bookmarks Slides Friends Business Contacts Activity Location Web-based / Widgets

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Embracing Enterprise 2.0

by Alan Lepofsky

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