Connected Collaboration

Social Software For The Enterprise Alan Lepofsky, Director of Marketing [email_address] @Alanlepo and @Socialtext

Agenda
The Evolution Of Collaboration
What are “2.0” tools and culture all about?
How does this apply in the business world?
Quick Demo
Use Cases
Best Practices
Choosing A Vendor

Recording and sharing information is not new Photo Credit http://www.flickr.com/photos/upyernoz/2149312640/

Rapid creation of content Photo Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg

Consumer Adoption Photo Credit: http://www.flickr.com/photos/seychelles88/361468916/

Still too individual Photo Credit: http://www.flickr.com/photos/mbg_photos/2243112618/

Globally connected Photo Credit: http://www.flickr.com/photos/cayusa/2051756510/

The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone) 2.0 Spreadsheet Word processor Presentations Enabler: PC Dedicated clients IRC Bulletin Boards Email/ Groupware Chat/ Conferencing Enabler: The Web Suites and/or integration Blogs Wikis Enabler: Culture of Sharing “ Social ___________” Photos, Videos Bookmarks Slides Friends Business Contacts Activity Location Web-based / Widgets

Where Is Your Company Today?
Many organization are (stuck) working in a “1.0 style” today
Have heard the buzzwords, but have not take action
Struggling with the challenges of moving forward, getting ahead
Photo Credit: http://www.flickr.com/photos/druclimb/370334116/

So What Do We Need To Do? web 2.0 social software blogs wikis social networks dashboards widgets enterprise 2.0 social computing social media

Focus On People

Sharing is in our DNA Photo Credit: http://www.flickr.com/photos/clappstar/178050837/

At home and at work Photo Credit: http://www.flickr.com/photos/pgoyette/2819175465/

Everyone has a voice Photo Credit: http://www.flickr.com/photos/pbo31/161536153/

And breaking down the boundary between internal and external. I think there will always be some difference, but not what it once was The walls are coming down and the doors are opening Photo Credit: http://www.flickr.com/photos/gorillaradio/494169708/

A transparent world Photo Credit: http://www.flickr.com/photos/e3000/1561440998/

Are you exposed? Photo Credit: http://www.flickr.com/photos/flibble/141488358/

Wikis & Blogs Social Networks Dashboards & Widgets Solutions In The Consumer World

What can they tools do at work? How do these apply in the business world? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

Help you know what needs time and attention Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

Allow you to work together productively. Photo Credit: http://www.flickr.com/photos/wheatfields/116810137

Enable you to discover information and people Photo Credit: http://www.flickr.com/photos/salendron/947936275/

Social Software Can Help Collaboration Attention Discovery Create/Re-use Respond Connections Experts Coordinate Aggregate Knowledge Share Participate

Email back and forth in an attempt to collaborate Hard to find information and people Rigid structure of traditional content systems, document systems & portals Standalone implementation of multiple tools Photo Credit: http://www.flickr.com/photos/edutorres81/2686571658/

Demo Photo Credit: http://www.flickr.com/photos/svenstorm/506993098/

Socialcalc

Use Cases Photo Credit: http://www.flickr.com/photos/brent_nashville/2899809814/

Company wide
Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, …
HR processes:
New hire on-boarding
Accounts payable
Benefit enrolments
Intranet 2.0

Sales & Marketing
Event planning
Competitive intelligence
Best practices (lead gen, prospects, closing)
Customer / Account / Rep information
Tracking and metrics
Accelerate sales cycles & win-rate

Dev / QA / Support
Feature planning
Release schedules / milestone reports
Problem reports, bug tracking / fixing
Knowledge Base
Product Documentation
Reduce time-to-resolution / implementation

External
Vendor Relationships (ex: Press Relations)
Improve communication
Business Development & Partner Programs
Grow channel revenue
Professional Services & Client Relations
Increase customer satisfaction

Personal
Information repository
Journal
Task list
Photo Credit: http://www.flickr.com/photos/curious_zed/500646353/

Collaboration + Social Networking Photo Credit: http://www.flickr.com/photos/smedstad/2350721991/

Transition slide to best practices Best Practices For Success Photo Credit: http://www.flickr.com/photos/mattholt/303093415/

Choose the right tool Photo Credit: http://www.flickr.com/photos/ppdigital/2054989998/

In the flow Photo Credit: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg

Reduce The Learning Curve Photo Credit: http://www.flickr.com/photos/si/2940588/

Define clear targets Photo Credit: http://www.flickr.com/photos/gareandkitty/276471187/

Set achievable goals Photo Credit: http://www.flickr.com/photos/96614226@N00/1440890211/

Provide structure Photo Credit: http://www.flickr.com/photos/mureena/505835150/

Develop Trust Photo Credit: http://www.flickr.com/photos/nacaseven/1329827654/

Don’t force people in a direction Photo Credit: http://www.flickr.com/photos/barwell/67989987/

Let them form groups, not corporate hierarchies Photo Credit: http://www.flickr.com/photos/shawdm/820926627/

Culture will follow Photo Credit: http://www.flickr.com/photos/jolives/2806752245/

Choosing the right vendor Photo Credit: http://www.flickr.com/photos/jeffweston/2572155331/

Seamless and integrated Photo Credit: http://www.flickr.com/photos/tcanales/2600939763/

Secure Photo Credit: http://www.flickr.com/photos/zebble/6080622/

Reliable Photo Credit: http://www.flickr.com/photos/fornal/385054886/

Friendly Photo Credit: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/

Review “ 2.0” = Participation and Sharing Attention, Collaboration, Discovery Use best practices for success Choose the right vendor

If you’d like our white paper on evaluating collaboration, please leave me your business card. Signup for your free trial at www.socialtext.com Email me if you have any questions [email_address] Follow @Socialtext Photo Credit: http://www.flickr.com/photos/neonman/2693639551/

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Connected Collaboration

by Alan Lepofsky on Nov 17, 2008

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