Social Software For The Enterprise Alan Lepofsky,  Director of Marketing [email_address] @Alanlepo and @Socialtext
Agenda <ul><li>The Evolution Of Collaboration </li></ul><ul><li>What are “2.0” tools and culture all about? </li></ul><ul>...
Recording and sharing information is not new Photo Credit  http://www.flickr.com/photos/upyernoz/2149312640/
Rapid creation of content Photo Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg
Consumer Adoption Photo Credit: http://www.flickr.com/photos/seychelles88/361468916/
Still too individual Photo Credit: http://www.flickr.com/photos/mbg_photos/2243112618/
Globally connected Photo Credit: http://www.flickr.com/photos/cayusa/2051756510/
The Evolution Of Collaboration Personal  (me) Targeted (you) Open (everyone) 2.0 Spreadsheet Word processor Presentations ...
Where Is Your Company Today? <ul><li>Many organization are (stuck) working in a “1.0 style” today </li></ul><ul><li>Have h...
So What Do We Need To Do? web 2.0 social software blogs wikis social networks dashboards widgets enterprise 2.0 social com...
Focus On People
Sharing is in our DNA Photo Credit:  http://www.flickr.com/photos/clappstar/178050837/
At home and at work Photo Credit:  http://www.flickr.com/photos/pgoyette/2819175465/
Everyone has a voice Photo Credit:  http://www.flickr.com/photos/pbo31/161536153/
And breaking down the boundary between internal and external. I think there will always be some difference, but not what i...
A transparent world Photo Credit:  http://www.flickr.com/photos/e3000/1561440998/
Are you exposed? Photo Credit:  http://www.flickr.com/photos/flibble/141488358/
Wikis & Blogs Social Networks Dashboards & Widgets Solutions In The Consumer World
What can they tools do at work? How do these apply in the business world? Photo Credit:  http://www.flickr.com/photos/jbal...
Help you know what needs time and attention Photo Credit:  http://www.flickr.com/photos/jbalazs/724615669/
Allow you to work together productively. Photo Credit:  http://www.flickr.com/photos/wheatfields/116810137
Enable you to discover information and people Photo Credit:  http://www.flickr.com/photos/salendron/947936275/
Social Software Can Help Collaboration Attention Discovery Create/Re-use Respond Connections Experts Coordinate Aggregate ...
Email  back and forth in an attempt to collaborate Hard to find  information and people Rigid structure  of traditional co...
Demo Photo Credit:  http://www.flickr.com/photos/svenstorm/506993098/
 
 
 
 
?
 
 
 
 
 
Socialcalc
Use Cases Photo Credit:  http://www.flickr.com/photos/brent_nashville/2899809814/
Company wide <ul><li>Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pi...
Sales & Marketing <ul><li>Event planning </li></ul><ul><li>Competitive intelligence </li></ul><ul><li>Best practices  (lea...
Dev / QA / Support <ul><li>Feature planning </li></ul><ul><li>Release schedules / milestone reports </li></ul><ul><li>Prob...
External <ul><li>Vendor Relationships (ex: Press Relations) </li></ul><ul><ul><li>Improve communication </li></ul></ul><ul...
Personal <ul><li>Information repository </li></ul><ul><li>Journal </li></ul><ul><li>Task list </li></ul>Photo Credit:  htt...
Collaboration + Social Networking Photo Credit:  http://www.flickr.com/photos/smedstad/2350721991/
Transition slide to best practices Best Practices For Success Photo Credit:  http://www.flickr.com/photos/mattholt/3030934...
Choose the right tool Photo Credit:  http://www.flickr.com/photos/ppdigital/2054989998/
In the flow Photo Credit:  http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg
Reduce The Learning Curve Photo Credit:  http://www.flickr.com/photos/si/2940588/
Define clear targets Photo Credit:  http://www.flickr.com/photos/gareandkitty/276471187/
Set achievable goals Photo Credit:  http://www.flickr.com/photos/96614226@N00/1440890211/
Provide structure Photo Credit:  http://www.flickr.com/photos/mureena/505835150/
Develop Trust Photo Credit:  http://www.flickr.com/photos/nacaseven/1329827654/
Don’t force people in a direction Photo Credit:  http://www.flickr.com/photos/barwell/67989987/
Let them form groups, not corporate hierarchies Photo Credit:  http://www.flickr.com/photos/shawdm/820926627/
Culture will follow Photo Credit:  http://www.flickr.com/photos/jolives/2806752245/
Choosing the right vendor Photo Credit:  http://www.flickr.com/photos/jeffweston/2572155331/
Seamless and integrated Photo Credit:  http://www.flickr.com/photos/tcanales/2600939763/
Secure Photo Credit:  http://www.flickr.com/photos/zebble/6080622/
Reliable Photo Credit:  http://www.flickr.com/photos/fornal/385054886/
Friendly Photo Credit:  http://www.flickr.com/photos/karen_mcallister_photography/2038880243/
Review “ 2.0” = Participation and Sharing  Attention, Collaboration, Discovery Use best practices for success  Choose the ...
If you’d like our white paper on evaluating collaboration, please leave me your business card. Signup for your free trial ...
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Connected Collaboration

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This presentation is divided into the following sections:
- A brief history of collaboration and sharing
- An introduction into "2.0" and consumer tools reaching into the business world
- Attention. Collaboration. Discovery.
- A quick demo of Socialtext Dashboard, Workspaces, and People
- Best practices for successful implementation and adoption of social software
- Things to look for in choosing a vendor

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  • Transcript of "Connected Collaboration"

    1. 1. Social Software For The Enterprise Alan Lepofsky, Director of Marketing [email_address] @Alanlepo and @Socialtext
    2. 2. Agenda <ul><li>The Evolution Of Collaboration </li></ul><ul><li>What are “2.0” tools and culture all about? </li></ul><ul><li>How does this apply in the business world? </li></ul><ul><li>Quick Demo </li></ul><ul><li>Use Cases </li></ul><ul><li>Best Practices </li></ul><ul><li>Choosing A Vendor </li></ul>
    3. 3. Recording and sharing information is not new Photo Credit http://www.flickr.com/photos/upyernoz/2149312640/
    4. 4. Rapid creation of content Photo Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg
    5. 5. Consumer Adoption Photo Credit: http://www.flickr.com/photos/seychelles88/361468916/
    6. 6. Still too individual Photo Credit: http://www.flickr.com/photos/mbg_photos/2243112618/
    7. 7. Globally connected Photo Credit: http://www.flickr.com/photos/cayusa/2051756510/
    8. 8. The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone) 2.0 Spreadsheet Word processor Presentations Enabler: PC Dedicated clients IRC Bulletin Boards Email/ Groupware Chat/ Conferencing Enabler: The Web Suites and/or integration Blogs Wikis Enabler: Culture of Sharing “ Social ___________” Photos, Videos Bookmarks Slides Friends Business Contacts Activity Location Web-based / Widgets
    9. 9. Where Is Your Company Today? <ul><li>Many organization are (stuck) working in a “1.0 style” today </li></ul><ul><li>Have heard the buzzwords, but have not take action </li></ul><ul><li>Struggling with the challenges of moving forward, getting ahead </li></ul>Photo Credit: http://www.flickr.com/photos/druclimb/370334116/
    10. 10. So What Do We Need To Do? web 2.0 social software blogs wikis social networks dashboards widgets enterprise 2.0 social computing social media
    11. 11. Focus On People
    12. 12. Sharing is in our DNA Photo Credit: http://www.flickr.com/photos/clappstar/178050837/
    13. 13. At home and at work Photo Credit: http://www.flickr.com/photos/pgoyette/2819175465/
    14. 14. Everyone has a voice Photo Credit: http://www.flickr.com/photos/pbo31/161536153/
    15. 15. And breaking down the boundary between internal and external. I think there will always be some difference, but not what it once was The walls are coming down and the doors are opening Photo Credit: http://www.flickr.com/photos/gorillaradio/494169708/
    16. 16. A transparent world Photo Credit: http://www.flickr.com/photos/e3000/1561440998/
    17. 17. Are you exposed? Photo Credit: http://www.flickr.com/photos/flibble/141488358/
    18. 18. Wikis & Blogs Social Networks Dashboards & Widgets Solutions In The Consumer World
    19. 19. What can they tools do at work? How do these apply in the business world? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
    20. 20. Help you know what needs time and attention Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
    21. 21. Allow you to work together productively. Photo Credit: http://www.flickr.com/photos/wheatfields/116810137
    22. 22. Enable you to discover information and people Photo Credit: http://www.flickr.com/photos/salendron/947936275/
    23. 23. Social Software Can Help Collaboration Attention Discovery Create/Re-use Respond Connections Experts Coordinate Aggregate Knowledge Share Participate
    24. 24. Email back and forth in an attempt to collaborate Hard to find information and people Rigid structure of traditional content systems, document systems & portals Standalone implementation of multiple tools Photo Credit: http://www.flickr.com/photos/edutorres81/2686571658/
    25. 25. Demo Photo Credit: http://www.flickr.com/photos/svenstorm/506993098/
    26. 30. ?
    27. 36. Socialcalc
    28. 37. Use Cases Photo Credit: http://www.flickr.com/photos/brent_nashville/2899809814/
    29. 38. Company wide <ul><li>Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, … </li></ul><ul><li>HR processes: </li></ul><ul><ul><li>New hire on-boarding </li></ul></ul><ul><ul><li>Accounts payable </li></ul></ul><ul><ul><li>Benefit enrolments </li></ul></ul>Intranet 2.0
    30. 39. Sales & Marketing <ul><li>Event planning </li></ul><ul><li>Competitive intelligence </li></ul><ul><li>Best practices (lead gen, prospects, closing) </li></ul><ul><li>Customer / Account / Rep information </li></ul><ul><li>Tracking and metrics </li></ul>Accelerate sales cycles & win-rate
    31. 40. Dev / QA / Support <ul><li>Feature planning </li></ul><ul><li>Release schedules / milestone reports </li></ul><ul><li>Problem reports, bug tracking / fixing </li></ul><ul><li>Knowledge Base </li></ul><ul><li>Product Documentation </li></ul>Reduce time-to-resolution / implementation
    32. 41. External <ul><li>Vendor Relationships (ex: Press Relations) </li></ul><ul><ul><li>Improve communication </li></ul></ul><ul><li>Business Development & Partner Programs </li></ul><ul><ul><li>Grow channel revenue </li></ul></ul><ul><li>Professional Services & Client Relations </li></ul><ul><ul><li>Increase customer satisfaction </li></ul></ul>
    33. 42. Personal <ul><li>Information repository </li></ul><ul><li>Journal </li></ul><ul><li>Task list </li></ul>Photo Credit: http://www.flickr.com/photos/curious_zed/500646353/
    34. 43. Collaboration + Social Networking Photo Credit: http://www.flickr.com/photos/smedstad/2350721991/
    35. 44. Transition slide to best practices Best Practices For Success Photo Credit: http://www.flickr.com/photos/mattholt/303093415/
    36. 45. Choose the right tool Photo Credit: http://www.flickr.com/photos/ppdigital/2054989998/
    37. 46. In the flow Photo Credit: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg
    38. 47. Reduce The Learning Curve Photo Credit: http://www.flickr.com/photos/si/2940588/
    39. 48. Define clear targets Photo Credit: http://www.flickr.com/photos/gareandkitty/276471187/
    40. 49. Set achievable goals Photo Credit: http://www.flickr.com/photos/96614226@N00/1440890211/
    41. 50. Provide structure Photo Credit: http://www.flickr.com/photos/mureena/505835150/
    42. 51. Develop Trust Photo Credit: http://www.flickr.com/photos/nacaseven/1329827654/
    43. 52. Don’t force people in a direction Photo Credit: http://www.flickr.com/photos/barwell/67989987/
    44. 53. Let them form groups, not corporate hierarchies Photo Credit: http://www.flickr.com/photos/shawdm/820926627/
    45. 54. Culture will follow Photo Credit: http://www.flickr.com/photos/jolives/2806752245/
    46. 55. Choosing the right vendor Photo Credit: http://www.flickr.com/photos/jeffweston/2572155331/
    47. 56. Seamless and integrated Photo Credit: http://www.flickr.com/photos/tcanales/2600939763/
    48. 57. Secure Photo Credit: http://www.flickr.com/photos/zebble/6080622/
    49. 58. Reliable Photo Credit: http://www.flickr.com/photos/fornal/385054886/
    50. 59. Friendly Photo Credit: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/
    51. 60. Review “ 2.0” = Participation and Sharing Attention, Collaboration, Discovery Use best practices for success Choose the right vendor
    52. 61. If you’d like our white paper on evaluating collaboration, please leave me your business card. Signup for your free trial at www.socialtext.com Email me if you have any questions [email_address] Follow @Socialtext Photo Credit: http://www.flickr.com/photos/neonman/2693639551/
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