6 Rules To Optimizing Landing Page

Six rules for optimizing
lead generation landing page
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Alankar Tayal is an Analytic evangelist and a thought leader who has been in the online space for the last 14 years. He has extensive experience in building, growing and running web analytics teams that are key strategic partner of the online marketing and web site stakeholders with a simple philosophy “Analytic based strategies and optimization” for all things online.
Email: alan.know@gmail.com
Blog: http://alankartayal.blogspot.com/

In this presentation we will cover how to optimize the landing page

Understand how people interact with content online

Holistic approach to optimizing the performance of the landing pages

Rule #1 Have the right hand shake content so that visitors have a seamless experience from the ad to the landing page.

Rule #2: Develop Need Benefit focused content framework

Rule #3: Trust us – Communicate why the company is a trustworthy & reliable company
Some of the questions we should address-

Are you well known in the Industry or fly by the night company?
What do industry expert & your customers think of you?
Once I buy the product, would you refund my money if I do not like the product?
Once I buy the product, would you provide me the right level of customer support if I have issues without nickel and diming me?
How responsive will you be to help me customize the product to my needs?
How responsive will you be to my IT team in solving any issues?
How easy is to update the product?
How easy is to integrate the product with other products that I have?

Rule #4: Right call to action - Offer what visitors are looking for rather than what you want to push
Question – From the following list, please check which content types you are typically willing to register for: (Check all that apply)
Source – CMO Council “Technology Buying & Media Consumption” Q4 2007

Rule # 5: Ask for limited & right information to increase conversion rate
Question – When Asked to register to download technology content online how often do you give valid registration information?
Source – CMO Council “Technology Buying & Media Consumption” Q4 2007

Rule #6: Provide description of collateral that the visitors will get and why it is valuable if they sign up and give us their information
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Alankar Tayal is an Analytic evangelist and a thought leader who has been in the online space for the last 14 years. He has extensive experience in building, growing and running web analytics teams that are key strategic partner of the online marketing and web site stakeholders with a simple philosophy “Analytic based strategies and optimization” for all things online.
Email: alan.know@gmail.com
Blog: http://alankartayal.blogspot.com/