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Magenn Wind Power Business Analysis
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Magenn Wind Power Business Analysis


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Marketing analysis at the current renewable energy industry, identifying potential application and business model assessment.

Marketing analysis at the current renewable energy industry, identifying potential application and business model assessment.

Published in: Technology, Business

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  • Let’s have some insight on the current energy consumption rateBased on thechart here, our energy usage has reach a whopping 18TW, as compare 1TW at 1890.As you have known, more than 70% of our energy came from fossil fuel. Which are very limited, and maybe…disappearing…We have more than enough renewable energy surrounding us, but we are harnessing less than 1TW from mother nature.In this course of presentation we will introduce to you, the next “green” technology that can optimize the available clean energy surrounding us.
  • A recap to our presentation, MARS is a Wind Power Anywher solution with distinct advantages over existing Conventional Wind Turbines and Diesel Generating Systems including: -global deployment-lower costs-better operational performance-greater environmental advantages.Which sums up what all of us want in a product, a better, cheaper and faster energy solution.An environmental cause for generation to come….
  • Transcript

    • 1. HOW MARS WORKS ?
    • 2. Product innovation Chart Product Innovation Charter
    • 3. Score Point AnalysisFactors Oil Rigs & Emergency Exploration and Mining Area power grid ExcavationCapability 3.8 2.2 3Mobility 3 .2 4 3.4Affordability 3.4 3 2.8Sustainability 3 3.6 2.8People involve 2.8 3.6 3.4Usefulness 3.8 4 3.8User 3.4 3.2 3friendlinessNeed 3.4 3.8 3.6TOTAL 26.8 27.4 25.8
    • 4. Possible application (Mining & Excavation) • Approach mining business as Magenn possible consumer • Marketing channel through trade publication • Trade show to demonstrate product to public, gain awareness, & ensure sufficient publicity
    • 5. Competitor Analysis Attributes MARS Makani (kite) Static land based Wind Turbine Mobility Very Slightly None Impact on Little Some Very surroundings Efficiency High High ModeratePossible locations 45% Only coastal 13-15% (USA) regions
    • 6. Future applications• Telecommunication company• Surveillance companyFuture Markets• Government contracting/ military/ humanitarian• Exploration• Remote islands
    • 7. Possible MARS application