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London’s Core Business
Alan Freeman
Greater London Authority

Creative Industries in London

1
Creative Industries in London

2
These slides present the findings and methodology of Creativity:
London’s Core Business, the first Greater London Authorit...
The Creative Industries
A growth-led productivity revolution

Creative Industries in London

4
Productivity growth

Creative Industries in London

5
Productivity

Creative Industries in London

6
Job-creating productivity growth
• Creates output
• Creates jobs too

Creative Industries in London

7
Output Growth

Creative Industries in London

8
Job Growth

Creative Industries in London

9
Life after banking
•
•
•
•

Second largest source of job growth
Third largest job source
Second largest source of output
F...
Output

Creative Industries in London

11
Jobs

Creative Industries in London

12
Job Growth

Creative Industries in London

13
London: the UK’s creative capital
• The Creative Industries are growing
throughout the UK
• London and the South-East lead...
Creative Industry Employment by Region

Creative Industries in London

15
Creative Industry Growth Rates by Region

Creative Industries in London

16
CI output per head of population (£real 1995)

Creative Industries in London

17
Change in Fashion Jobs 1995-2000

Creative Industries in London

18
Domestic and global markets for
Creative Products
An new, expanding, stable source of
demand

Creative Industries in Londo...
• Leisure goods and services now exceed
food in average household expenditure
• This trend dates to 1974 and earlier
• Ser...
Household Expenditure

Creative Industries in London

21
UK Advertising Expenditure

Creative Industries in London

22
UK Cinema Admissions

Creative Industries in London

23
Trade in services

Creative Industries in London

24
Trade in computer and information services

Creative Industries in London

25
Trade in audiovisual and related services

Creative Industries in London

26
Trade in market research

Creative Industries in London

27
The diversity business
•
•
•
•
•

What do these industries have in common?
They sell difference.
Exact specification
Short...
London: the UK’s creative factory
•
•
•
•

London costs are high
The market is global
Yet business locates in London. Why?...
Social capital + range of services
+ connectivity = Delivery
• Service businesses seek proximity to supplyside conditions
...
London’s social capital

Creative Industries in London

31
Whereabouts?
•Clustered but not so much
•A variety of locations
•Industry-dependent
Creative Industries in London

32
Creative Industries in London

33
Creative industry growth

Creative Industries in London

34
Advertising job Growth

Creative Industries in London

35
Fashion jobs growth

Creative Industries in London

36
Publishing jobs growth

Creative Industries in London

37
Leisure software jobs growth

Creative Industries in London

38
Creation: the new sunrise industry

Creative Industries in London

39
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2002i core business creativity colour slides

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Slides and graphics to accompany 'Creativity: London's Core Business'

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Transcript of "2002i core business creativity colour slides"

  1. 1. London’s Core Business Alan Freeman Greater London Authority Creative Industries in London 1
  2. 2. Creative Industries in London 2
  3. 3. These slides present the findings and methodology of Creativity: London’s Core Business, the first Greater London Authority report on London’s Creative Industries, which can be found at http://www.london.gov.uk/mayor/economic_unit/docs/create_inds_re p02.pdf. They supplement a second presentation, also on Slideshare, which contains further details on methodology and background. The information in this presentation is mainly for historical interest. There have been four subsequent updates on London’s creative industries, which supersede the data presented here. They will in due course be posted at the author’s open access repository page on http://ideas.repec.org/e/pfr102.html
  4. 4. The Creative Industries A growth-led productivity revolution Creative Industries in London 4
  5. 5. Productivity growth Creative Industries in London 5
  6. 6. Productivity Creative Industries in London 6
  7. 7. Job-creating productivity growth • Creates output • Creates jobs too Creative Industries in London 7
  8. 8. Output Growth Creative Industries in London 8
  9. 9. Job Growth Creative Industries in London 9
  10. 10. Life after banking • • • • Second largest source of job growth Third largest job source Second largest source of output Fastest output growth rate Creative Industries in London 10
  11. 11. Output Creative Industries in London 11
  12. 12. Jobs Creative Industries in London 12
  13. 13. Job Growth Creative Industries in London 13
  14. 14. London: the UK’s creative capital • The Creative Industries are growing throughout the UK • London and the South-East lead this growth • London and the South-East are expanding together • The re-invention of the UK clothing industry Creative Industries in London 14
  15. 15. Creative Industry Employment by Region Creative Industries in London 15
  16. 16. Creative Industry Growth Rates by Region Creative Industries in London 16
  17. 17. CI output per head of population (£real 1995) Creative Industries in London 17
  18. 18. Change in Fashion Jobs 1995-2000 Creative Industries in London 18
  19. 19. Domestic and global markets for Creative Products An new, expanding, stable source of demand Creative Industries in London 19
  20. 20. • Leisure goods and services now exceed food in average household expenditure • This trend dates to 1974 and earlier • Services are the major source of UK export surplus • Creative Industry products are a central part of this Creative Industries in London 20
  21. 21. Household Expenditure Creative Industries in London 21
  22. 22. UK Advertising Expenditure Creative Industries in London 22
  23. 23. UK Cinema Admissions Creative Industries in London 23
  24. 24. Trade in services Creative Industries in London 24
  25. 25. Trade in computer and information services Creative Industries in London 25
  26. 26. Trade in audiovisual and related services Creative Industries in London 26
  27. 27. Trade in market research Creative Industries in London 27
  28. 28. The diversity business • • • • • What do these industries have in common? They sell difference. Exact specification Short production runs On time Performance – the ultimate just-in-time delivery Creative Industries in London 28
  29. 29. London: the UK’s creative factory • • • • London costs are high The market is global Yet business locates in London. Why? Must be because of supply-side conditions Creative Industries in London 29
  30. 30. Social capital + range of services + connectivity = Delivery • Service businesses seek proximity to supplyside conditions • London’s social capital is its biggest asset • A vast range of services (eg print, film, etc but also translation, culture, world contacts, etc) • The city works when it can place these suppliers in proximity to each other Creative Industries in London 30
  31. 31. London’s social capital Creative Industries in London 31
  32. 32. Whereabouts? •Clustered but not so much •A variety of locations •Industry-dependent Creative Industries in London 32
  33. 33. Creative Industries in London 33
  34. 34. Creative industry growth Creative Industries in London 34
  35. 35. Advertising job Growth Creative Industries in London 35
  36. 36. Fashion jobs growth Creative Industries in London 36
  37. 37. Publishing jobs growth Creative Industries in London 37
  38. 38. Leisure software jobs growth Creative Industries in London 38
  39. 39. Creation: the new sunrise industry Creative Industries in London 39
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