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Slides and graphics to accompany 'Creativity: London's Core Business'

Slides and graphics to accompany 'Creativity: London's Core Business'

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2002i core business creativity colour slides 2002i core business creativity colour slides Presentation Transcript

  • London’s Core Business Alan Freeman Greater London Authority Creative Industries in London 1
  • Creative Industries in London 2
  • These slides present the findings and methodology of Creativity: London’s Core Business, the first Greater London Authority report on London’s Creative Industries, which can be found at http://www.london.gov.uk/mayor/economic_unit/docs/create_inds_re p02.pdf. They supplement a second presentation, also on Slideshare, which contains further details on methodology and background. The information in this presentation is mainly for historical interest. There have been four subsequent updates on London’s creative industries, which supersede the data presented here. They will in due course be posted at the author’s open access repository page on http://ideas.repec.org/e/pfr102.html
  • The Creative Industries A growth-led productivity revolution Creative Industries in London 4
  • Productivity growth Creative Industries in London 5
  • Productivity Creative Industries in London 6
  • Job-creating productivity growth • Creates output • Creates jobs too Creative Industries in London 7
  • Output Growth Creative Industries in London 8
  • Job Growth Creative Industries in London 9
  • Life after banking • • • • Second largest source of job growth Third largest job source Second largest source of output Fastest output growth rate Creative Industries in London 10
  • Output Creative Industries in London 11
  • Jobs Creative Industries in London 12
  • Job Growth Creative Industries in London 13
  • London: the UK’s creative capital • The Creative Industries are growing throughout the UK • London and the South-East lead this growth • London and the South-East are expanding together • The re-invention of the UK clothing industry Creative Industries in London 14
  • Creative Industry Employment by Region Creative Industries in London 15
  • Creative Industry Growth Rates by Region Creative Industries in London 16
  • CI output per head of population (£real 1995) Creative Industries in London 17
  • Change in Fashion Jobs 1995-2000 Creative Industries in London 18
  • Domestic and global markets for Creative Products An new, expanding, stable source of demand Creative Industries in London 19
  • • Leisure goods and services now exceed food in average household expenditure • This trend dates to 1974 and earlier • Services are the major source of UK export surplus • Creative Industry products are a central part of this Creative Industries in London 20
  • Household Expenditure Creative Industries in London 21
  • UK Advertising Expenditure Creative Industries in London 22
  • UK Cinema Admissions Creative Industries in London 23
  • Trade in services Creative Industries in London 24
  • Trade in computer and information services Creative Industries in London 25
  • Trade in audiovisual and related services Creative Industries in London 26
  • Trade in market research Creative Industries in London 27
  • The diversity business • • • • • What do these industries have in common? They sell difference. Exact specification Short production runs On time Performance – the ultimate just-in-time delivery Creative Industries in London 28
  • London: the UK’s creative factory • • • • London costs are high The market is global Yet business locates in London. Why? Must be because of supply-side conditions Creative Industries in London 29
  • Social capital + range of services + connectivity = Delivery • Service businesses seek proximity to supplyside conditions • London’s social capital is its biggest asset • A vast range of services (eg print, film, etc but also translation, culture, world contacts, etc) • The city works when it can place these suppliers in proximity to each other Creative Industries in London 30
  • London’s social capital Creative Industries in London 31
  • Whereabouts? •Clustered but not so much •A variety of locations •Industry-dependent Creative Industries in London 32
  • Creative Industries in London 33
  • Creative industry growth Creative Industries in London 34
  • Advertising job Growth Creative Industries in London 35
  • Fashion jobs growth Creative Industries in London 36
  • Publishing jobs growth Creative Industries in London 37
  • Leisure software jobs growth Creative Industries in London 38
  • Creation: the new sunrise industry Creative Industries in London 39