Winn Overview
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Winn Overview

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A brief overview of Winn Technology Group’s marketing services

A brief overview of Winn Technology Group’s marketing services

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Winn Overview Winn Overview Presentation Transcript

  • Effective B2B Marketing Solutions Demand Generation / Lead Nurturing Solutions Designed to Optimize Your Pipeline
  • Company Background
    • Founded in 1990
    • B2B Marketing Specialists
    • Focused Exclusively on Technology
    • Supported over 750 technology clients
    • Conducted Thousands of Demand Generation Initiatives
    • Best Practices based on experience:
      • Proactive Client/Vendor Communications
      • Integration of Direct Marketing Initiatives
      • Focus on Messaging and Audience
      • Leveraging Data Analytics Pre/During/Post Campaign
  • Differentiators
    • Technology Focus
    • Human Capital / Knowledge Assets
    • Business Process / Flexibility
    • Employee Longevity
    • Client Stability
    • Data Assets
  • Service Overview
  • Credentials
    • Preferred Vendor for:
    All trademarks, trade names, and service marks represented herein are the property of their respective owners.
  • Approach
    • Integrated Campaigns:
      • Program Setup
      • Scripting/Messaging
      • Database Development
      • Outbound Calling
      • Inbound Support
      • Email Fulfillment
      • Reporting
  • Demand Generation Suspects Appointments Rep Calls Event Registrations Literature Requests Invalid Unresolved Client Client Client / Winn Winn Winn Winn Research Demand Generation
  • Benefits
    • Higher quality database
    • Reduced list acquisition/maintenance costs
    • Consistent lead flow
    • Shorter sales cycle
    • Lower cost per lead
    • Improved Project ROI
  • Lead Nurturing
    • A Strategic / Long Term Demand Generation Component that integrates and leverages direct marketing investments.
    • Data profiling (prospects/ customers)
    • Suspect Scoring
    • Focus Audience (vertical/ title/ product)-Messaging
    • Defined Nurturing Rules
    • Execute Demand Generation Initiative
      • Execution of Suspect Nurturing
      • Execution of Lead Nurturing
      • ...evolving model : measure/analyze/refine
      • Continual process improvement
  • Lead Nurturing Process © Copyright 2009 Winn Technology Group, Inc. All rights reserved. Lead Nurturing Event Registrations Channel Leads Integrate Event Calander A /B Actionable Leads 1-6 months Demand Generation Live Appointments Conference calls Web Meeting Telemarketing eMarketing Event Marketing Web Leads Event Leads Advert/DM Leads LEADS CYCLED BASED UPON SUSPECT SCORE AND LEAD STATUS INTEGRATED / MULTI TOUCH LEAD DEVELOPMENT PROCESS TO ALL SUSPECTS IN UNIVERSE SCORE/STATUS UPDATE Suspect Base
  • Channel Marketing
    • Support For:
      • Manufacturers
      • Distributors
      • Solution Providers
        • VAR’s/Resellers
        • ISV’s
        • Systems Integrators
    • Channel Marketing Programs
    • Partner Recruitment
    • Strategic Market Planning
  • Event Promotion and Registration
    • Tele-promotion
      • Outbound
      • Inbound
      • Confirmation Calling
    • Direct Mail
    • Email
      • Delivery
      • Tracking
      • Reporting
    • Development and Hosting of Registration Sites
  • Appointment Setting
    • Appointment Types
      • Face-to-face
      • Conference Calls
      • Online Meetings
    • Delivery Options
      • Hot Transfer
      • Calendar Integration
      • Pre-arranged Time Block
      • CRM/SFA Entry
  • Inbound Services
    • Integrated
      • Bundled w/ Programs
      • Direct Call Routing
    • Stand-alone
      • Dedicated Reps
      • Level 1 Support
      • Customized Numbers
      • Message Testing
  • WinnEnterprise Database
    • Proprietary Database
    • Internet & Tele-research
    • >325,000 Contacts
    • All Verticals Represented
    • F1000, Enterprise,
    • Mid-market
    • US, Canada
    • 50% IT, 50% Line of Business
  • Database Development
    • Establish Criteria
    • Map Against WinnEnterprise
      • Append Technology Data
      • Additional Sources Available
    • Off-phone Research
    • Tele-verification
    • Merge/Purge/De-dupe
  • List Scrubbing
    • Merge/Purge/De-dupe
    • Off-phone Research
    • Tele-verification
    • Standard Fields:
      • Demographics – Name, Title, Address, Phone, Email, etc.
      • Firmographics – Employee Size, SIC, Revenue
  • Corporate Profiling
    • Penetrate National/Named Accounts
    • Off-phone Research
    • Tele-research
    • Intelligence Gathered:
      • Financials
      • Divisions/Subsidiaries
      • Key Contacts/Technologies
  • Reporting
    • Real-time Hot Lead Delivery
    • Weekly Productivity Report
    • Excel/CSV File
    • SFA/CRM Uploads
    • Online Reporting Option
    • Executive Summary
  • Lead Distribution
    • DemandView Lead Distribution
      • Proprietary Lead Reporting Tool
      • Online Interface
      • 24/7 Campaign Status
      • Data Analytics
      • Custom Distribution to:
        • Direct Sales
        • Channel Partners
        • Regional Reps
  • Primary Research
    • Design & Methodology
      • Research Framework
      • Methodology Development
      • Sample Design
      • Script Development
    • Primary Research
      • Tele-research
      • Email
      • Web Surveys
  • Customer Satisfaction
    • Performance Measurement
      • Sales/Marketing Process
      • Implementation
      • Brand/Product
      • Agent
        • Customer Service
        • Tech Support
      • Reputation/Image
  • Win/Loss Analysis
    • Comparative Measurement
      • You vs. Key Competitors
      • What initiated solution evaluation?
      • Which marketing vehicles were most effective?
      • Factors in creating short list
      • Key product features
      • SWOT
    • Comprehensive Analysis/Reporting
  • Email Marketing
    • WinnMail
      • Proprietary Tool
      • Compliments Lead Campaigns
      • Uplift in Lead Rates
      • Message Testing
      • Tracking Capabilities
        • Opens
        • Click-throughs
  • Contact Information
    • Main: 727-789-0006
    • Toll Free: 800-444-5622
    • Fax: 727-789-0638
    • URL: www.winntech.net