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Customer Experience Management in Telecoms Global Summit - Experience Vision

by Product Experience Design Consultant at Alan Colville Consulting on Jan 25, 2013

  • 699 views

This presentation demonstrates why every product needs an Experience Vision: a simple sentence expressing the core of the experience that your customers will have with your product. An Experience ...

This presentation demonstrates why every product needs an Experience Vision: a simple sentence expressing the core of the experience that your customers will have with your product. An Experience Vision is the glue in great customer experience, and the coordinating force behind products we love. A vision creates a culture of shared ownership, helps projects stay on track, and keeps people focused on who’s important; your customers. At a time of such rapid change, a co-ordinating force has never been more needed to bring consistency across platforms, devices, and new models of interaction.

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Customer Experience Management in Telecoms Global Summit - Experience Vision Customer Experience Management in Telecoms Global Summit - Experience Vision Presentation Transcript