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Qr code

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  • Transcript

    • 1. VS
    • 2. 5 FINDING #3: QR BARCODE SCANNING GROWTH EXCEEDED 1200% IN THE SECOND HALF OF 2010 QR Scanning Growth (2H 2010): ;<-./**=*>!"#$%&?<6+/%=@6A"/(B=.C $%# $$# $"# ,# +# *#The Naked Facts: QR Barcode Scanning in 2H-2010 )# (# # &# %# $# "# !"#$%&( )"*$%&( +,-.$%&( /0.$%&( 123$%&( 4,0$%&( !"#$%&#()#*%&+,-./*0123+,456.789:9 Source: The Naked Facts: QR barcode Scanning in 2H-2010 Key Takeaways: ! QR barcode scanning grew an impressive 1200% from July to December 2010. ! Traffic peaked in Nov!10 due to the pre-Christmas rush and advertiser marketing campaigns before a late December lull. ! Fully integrated QR campaigns (print, web, TV) have seen a steady increase since
    • 3. 7 FINDING #5: 87% OF QR BARCODE SCANNING DELIVERS A REQUEST FOR INFORMATION TO A MERCHANT Types of Scans: ($% -$% "#$% "$% #$% ,$%The Naked Facts: QR Barcode Scanning in 2H-2010 &$% +$% *$% )$% "$% ($% &$% $% ./01234561/%789:8;5;% <4=38/5;% >7?%78@628A5;% Source: The Naked Facts: QR barcode Scanning in 2H-2010 Key Takeaways: ! QR scanning to receive information on a product or service is by far the most popular type. ! Payment scans are still in the early-adopter phase accounting for only 5% of total
    • 4. http://mghus.com/assets/managed/QR%20code%20Stats%203%2023%2011.pdf
    • 5. VS

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