The Digital Department
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The Digital Department

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Specialists in digital marketing including Social media, SEO, Mobile, website design, and Analytics.

Specialists in digital marketing including Social media, SEO, Mobile, website design, and Analytics.
www.thedigitaldepartment.ie

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The Digital Department The Digital Department Presentation Transcript

  • Your Digital Marketing Partner
  • What is The Digital Department? • TDD is your outsourced digital marketing department. • We provide small and medium size business with top level digital marketing expertise allowing them to compete with better resourced competitors. • We offer a cost effective solution instead of employing expensive in-house resources.
  • Who can benefit from TDD? • We deal with small, medium, and large companies and brands so size doesn’t matter to us. work to your needs and budgets. • Are you under utilising the opportunities in digital marketing? • Does your digital marketing feel like it lacks direction or organisation? • Is digital marketing not contributing to building your business like it could? • While you realise you have to engage with digital you are unsure how to commit your resources. • Do you have a marketing team and feel high level expertise in the area could benefit the team? • Are you looking for real results but a cost effective solution? We
  • What makes TDD different? • While Digital expertise is at our core we are not an agency that just knows about digital tools. • TDD has experience in working for large global brands in strategy and marketing implementation. • We have experience in building brands from the ground up and understand the business challenges. • From this perspective we understand our clients needs and ensure that all digital plans are suitable for the company’s strategy and stage of business.
  • Client Vision • To make our clients leaders in digital marketing performance and ahead of their competitors.
  • What TDD does? • • • • • • • Develop digital marketing strategy to best suits each client. Build digital infrastructure that provides a platform for great performance. Train clients into a digital marketing culture that works. Set creative platforms & execute creative ideas . Implement digital strategy across all platforms. Digitalise current marketing to increase leverage and impact. Measure & optimise performance to achieve the best results.
  • Our Approach We put Digital at the center of all marketing achieving greater impact, coverage, and measurability.
  • Digital Strategy The Strategy comes first facilitated by technology We use digital to help formulate and execute strategy.
  • How we work • Ongoing Partnership as digital is not a campaign project. • Understand your objectives and customers. • Engage with your full marketing plans. • Digitalize & enhance your marketing plans. • Evolve clients into better marketers.
  • Our Process Objectives Strategy Tactics Advertising PR/Blog Website SEO Social Media Mobile KPI’s Analytics Optimisation Email
  • Improvement by Optimisation • Overall Performance through KPI analysis like reach, engagement etc. • Performance by activity and platform. • What worked and what didn’t. • Evolve into a better marketing company. Marketing Reach by Channel 3500 3000 2500 2000 1500 1000 500 0 YouTube Twitter LinkedIn Facebook Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Email
  • Why Go Digital? • • • • • • • Audience: where your target market is. Reach: Leverage your activity to greater numbers Impact: Greater impact through better engagement Measurement: know how your activity is performing Optimize: Employ best marketing tactics based on results Cost Effective: Good digital strategy can save money. The Future: Make the digital connections for future marketing.
  • Targeting Tactics • Best Platforms – website, social media, mobile, email, app etc • Target by location, demographics, interests, behaviours, or even your competitors customers. • Establish a Framework for you to engage with your customers on an ongoing basis. • Guidance on Best Content to engage with. • Integrate with Off line activity.
  • Key Digital Platforms • Marketing Strategy & Plan: ‘A goal without a plan is just a wish’ Antoine De Saint Exupery’. • Website Design: Structure and content will determine performance. • Search Engine Optimisation (SEO): Key ranking with Google, Yahoo, and Bing. • Mobile Marketing: Text, App, location targeting. • Social Media: Facebook, Twitter are incredibly powerful tools if used well. • Email Marketing: Marketing Database Management. • Internet Advertising: Display, Google Adwords and other PPC. • Analytics: Website, Social Media, Conversion Tracking. • Online PR and Blogging: A wonderful way of engaging target consumers.
  • Connections for the Future • Build the connections that allow you to market cost effectively now & in the future. • • • • • Social media connections Blog fans Database App fans Mobile
  • The Digital Process • Define Business Objectives & Digital Goals– increase sales, lead generation, Increase Customer retention, Reduce Cost of Acquisition etc • Define your audience & where they reside digitally – behaviours, interests, demographics, socialgraphics, vocabulary, media preferences, channel preferences. • • • • Identify the core channels to target your personas (audience) on. Develop a Content Strategy Create Activation & Conversion Points within your digital assets. Measure and Optimise on ongoing basis.
  • The Consumer is Changing
  • Content Strategy is key • Consumers time is being spent online looking for information and entertainment. You need to be part of that. • Reach is dependent on Impact. • Content must be in-house and part of the culture. • Assign roles of creating content. • Target your content to key consumers. • Target your content to key influencers. • TDD drives the creativity and organisation needed to make digital happen for you.
  • Thank you See website on www.thedigitaldepartment.ie Read our blog on www.thedigitaldepartment.ie/blog Tel: +353 21 421 4468