New Age Lead Generation
Social Media
How Does It Effect
Your Business
By Alan Brocious
NewAgeLeadGeneration.com
717.891.1730

Social Media Facts
#1 Twitter demographic?
• 18‐24
• 25‐34
• 35‐44
• 45‐54
• 55‐64
Survey says? … 45‐54!
9.3 million unique users/mo

Social Media Facts
FaceBook

Social Media Facts
LinkedIn and Plaxo

Common Social Media Web Sites

Other People’s Opinions Matter

A Failure To Communicate
The Conversations ARE Happening
Facilitate and Participate
If You Don’t You Could Get Shot

Social Media ROI
Can Social Media Have
An ROI?
Required ROI Real or
Vale of Ignorance?
Cost Of Doing Business?
Or Part Of Advertising?

SEM & Social Media
Social Media Can Be
Measured When Using SEM
Techniques
Unlike Traditional Media,
Social Media Can Be Tracked
Social Media Also Improves
SEO Efforts

What is Social Media?
Simply Social Media Is Word Of Mouth…..
At The Speed Of Light!

Qualify Lead & Customer Loyalty
Even The Best Quality Control
Still Have Things Slip By
Turn Bad PR In To Good
Customer Service
Rule #1 For Word Of Mouth
Advertising? Customer Loyalty

Social Media Is a Strategy
• Define your goals ‐ Lead Generation, Customer Service, Brand Awareness are
some key areas, so weight them. Like any goal, create ways to measure
success.
• Develop a virtual team ‐ The team would be made up from several
departments with a senior exec responsible for the team. Note: this should
not be set up as its own department to prevent another silo from being
developed.
• Determine what existing processes can be used or enhanced ‐ Do not reinvent
the wheel. Most current process can be enhanced and made more efficient.
• Identify customer niches ‐ Look at the types of people that use your products
and look at new ways to reach them. Remember selling 40% to 5,000 is better
than 1% of 100,000.
• Create a "Cost Per Lead" model ‐ ROI is more of a big picture of a campaign
but it can give false information for day to day.

Social Media Tools are not Social Media
Learn What Your Prospects and
Customers Use
How Do They Communicate?
Walk Before You Run
Create Strategy and Goals 1st

Social Media Tools
•Blogs
•Ning
•Twitter
•Google Alerts
•Face Book
•DIGG Other Bookmarking Sites
•RSS
•Webinar services
•There are Manny Others

New Age Lead Generation
Let’s Get Started!
Contact Alan Brocious
LinkedIn Profile
Twitter @NewAgeLeadGen
NewAgeLeadGeneration.com
717.891.1730