New Age Lead Generation
SEM/SEO
What does it mean
to your Business?
By Alan Brocious
NewAgeLeadGeneration.com
717.891.1730

New Age Lead Generation
Do you have a Lead Generation
system in place that increases
sales?
Do you have a Lead Nurturing
system in place that Qualifies
Leads?

All Leads Are NOT Equal
Prospecting is easy – just buy a list
or copy a “top” Industry List
Segmented and Pre‐Qualified
Leads is the challenge

SEO & Lead Generation work together
Your website must appeal to your
market.
Most People Use Search Engines
Even if they know your address!

Build it…They most likely will not come
You Must Deliver Useful Content
It Is NOT About YOU!
What Problems Do you Solve?
Deliver On Your Brand…..

Search Engines
“Search Engine is a program that
searches documents for specified
keywords and returns a list of the
documents where the keywords were
found.”

Search Engine Optimization
SEO Is Tuning Your
Site To Be Noticed By
The People Who You
Want To See It

Key Words & Phrases
Sample Key Words for a Body Building Web Page
•beginning body building
•building your body
•personal strength training
•female bodybuilding com
•body building workout schedule
•women bodybuilding supplements
•information on weight training
•weight instruction

Content Development
Match Content With Key
Words That Provide Value
Moderation Is Important
Go for 1 to 2% Of Total
Word Count

SEO Management Tools
•Google Webmaster Tools
•Google Sitemaps
•Google Analytics
•Google Keyword Tool
•Google Trends
This is just Google…..

SEO Voodoo
•Google SLAP
•Page Rank Algorithm
•Linking
•White & Black Hat
•On Page 1 Today
•On Page 1,836 Tomorrow

Organic Is Not Just For Food

Cost – Per – Click (CPC)
•Set Daily Budget
•Geographic
•Demographic
•Key Words
•Short Simple Ads
•Worlds Biggest Focus Group
•Message Testing

SEO Optimization Is Constant
•Review Analytics
•Product Offerings
•Marketing Strategies
•Who Is Linking
•PPC Campaigns
•Landing Pages
•Site Navigation Trends
•What Keywords are Used

SEO & Lead Generation
Use SEM Techniques To
Pre‐Qualify Prospects
Capture Contact
Information
It Is A Trade, Provide
Something Of Value

SEM Marketing Strategy
SEM Is The Most Cost Effective
Way To Drive Prospects
Start Lead Nurturing When Your
Site Is Loaded
Create Opportunity, Don’t Wait

Qualify Sales Leads
Handoff Qualified
Leads To Sales
Stop Wasting Sales
Tracking Down
Information
Let Them SELL!!!!

New Age Lead Generation
Let’s Get Started!
Contact Alan Brocious
LinkedIn Profile
Twitter @NewAgeLeadGen
NewAgeLeadGeneration.com
717.891.1730