New Age Lead Generation
Internet Marketing
Strategy
Create a separate Strategy that
works with traditional marketing
By Alan Brocious
NewAgeLeadGeneration.com
717.891.1730

New Age Lead Generation
Internet Marketing Strategy
• Awareness
• Conversion
• Loyalty
• Reduce Sales Cost
• Product Development
• Research
• Voice Of the Customer

What is your Goal?
Create Goals Not
Statements Like
• More Sales
• Increase Revenue
• Increase Market Share
• Release new Products
These are Statements without
a way to measure, or to
complete.

Internet Marketing Strategy
It’s like making a Hot Dog

Internet Marketing Strategy
All the parts taste good but….
• Do you want to eat just Ketchup?
• Just eat a roll?
• Diced Onions?
• Cold Hot dog?

Internet Marketing Strategy
Each One of the Ingredients…
• Ketchup
All these will satisfy your
• Hot dog roll
hunger. However they taste
• Diced Onions
better together. Think of
• Hot dog
the ingredients as “Tactics”
• Cheese

Internet Marketing Strategy
Assemble the Ingredients

Internet Marketing Strategy
Prepare the Ingredients

Internet Marketing Strategy
Assemble the Ingredients

Internet Marketing Strategy
Keep It Simple
• Do not look at the pieces
• Keep your focus on the goal
• Integrate with other Marketing
• Look for ways to cross market
• Internet Marketing is not a Tactic

Internet Marketing Strategy
Planning
• What is the Real Cost
• Effort not just $$$$
• Risk Analysis
• How to Report on Success
• Start with Goals

Internet Marketing Strategy
Reality v. Perception
• ROI – Can it be measured?
• Cost of not Internet Marketing
• Outsource – Internal to monitor
• We will do the “Rest Later”

Internet Marketing Strategy
Seems Simple
• Action
• Create a Budget
• Assemble the parts
• Think it Through

Internet Marketing Strategy
Avoid Crusades
• Do Not Over React
• Crusades End, normally badly
• Allow for Growth
• Schedule, Integrate your Sales Plan
• Validate with Data, not just “Gut”

New Age Lead Generation
Let’s Get Started!
Hot Dog images Provided by
Contact Alan Brocious
The Susquehanna Photographic LinkedIn Profile
Phone: (717) 873‐0270 Twitter @NewAgeLeadGen
NewAgeLeadGeneration.com
717.891.1730