In-House SEO - Data Is Your Ally

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Every in-house persona has a unique agenda. Use data to help shape your message to get buy-in and overcome the various objections different key decision makers come up with when you need to implement …

Every in-house persona has a unique agenda. Use data to help shape your message to get buy-in and overcome the various objections different key decision makers come up with when you need to implement SEO strategies for your organization

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  • 1. In-House SEO Strategies-Using Data To Gain AlliesPresented By:
  • 2. Every Persona Has Its Own Agenda@AlanBleiweiss
  • 3. Resistance Everywhere@AlanBleiweiss
  • 4. Educate Themstatic.nrelate.com cdn.thumbscraper.prd.inpwrd.comapis.google.com cm.g.doubleclick.netajax.googleapis.com ap.lijit.comad4.netshelter.com adxhm.d.chango.complatform.twitter.com fw.adsafeprotected.comstatic.polldaddy.com b.scorecardresearch.compagead2.googlesyndication.com view.atdmt.comad.doubleclick.net realtime.services.disqus.comfacebook.com d.agkn.comfbcdn.net www.lijit.comadnxs.com track.netshelter.netapi.twitter.com tags.bluekai.comr.twimg.com apr.lijit.comcdn.libraries.inpwrd.com p.twitter.comcdn.ip.inpwrd.com cdn.api.twitter.combs.serving-sys.com juggler.services.disqus.commediacdn.disqus.com dnetshelter3.d.chango.comtrack.prd.inpwrd.com vap6iad2.lijit.com@AlanBleiweissToo Many Ads & Widgets?Yeah, That Kills Code & Confuses Search Engines
  • 5. Use Available Data@AlanBleiweissHonest!
  • 6. Reinforce When Needed@AlanBleiweissNo. Really. It Does!
  • 7. Data Punctuates Reality@AlanBleiweissDouble Swear Honest!
  • 8. Data Is Your Ally@AlanBleiweissBeen Ignoring Mobile?Better Check Those Stats!
  • 9. Shock Can Help@AlanBleiweissOh Hey! ForgotTo Inform Us AboutThat New Design?
  • 10. Choose Indisputable DataPages Indexed: 646,638 Actual Pages: 2,500@AlanBleiweissExactly Why Did You Insist On NotBlocking On-Site Search?
  • 11. Choose Relevant Data1stQuarter Year Over Year Organic Visits@AlanBleiweiss
  • 12. Drive The Point Home@AlanBleiweiss
  • 13. Manage Expectations@AlanBleiweiss
  • 14. Manage Expectations@AlanBleiweiss
  • 15. Ditch The Ranking Fixation@AlanBleiweiss
  • 16. Focus On What Matters@AlanBleiweiss
  • 17. Focus On What Matters@AlanBleiweiss
  • 18. Show Progress VisuallyGWT 404 Errors@AlanBleiweiss
  • 19. Show Progress Visually@AlanBleiweiss
  • 20. Long-View Mantra@AlanBleiweiss
  • 21. Long-View Mantra@AlanBleiweiss
  • 22. Critical Thinking Matters@AlanBleiweiss
  • 23. In-House SEO Strategies