0
In-House SEO Strategies-Using Data To Gain AlliesPresented By:
Every Persona Has Its Own Agenda@AlanBleiweiss
Resistance Everywhere@AlanBleiweiss
Educate Themstatic.nrelate.com cdn.thumbscraper.prd.inpwrd.comapis.google.com cm.g.doubleclick.netajax.googleapis.com ap.l...
Use Available Data@AlanBleiweissHonest!
Reinforce When Needed@AlanBleiweissNo. Really. It Does!
Data Punctuates Reality@AlanBleiweissDouble Swear Honest!
Data Is Your Ally@AlanBleiweissBeen Ignoring Mobile?Better Check Those Stats!
Shock Can Help@AlanBleiweissOh Hey! ForgotTo Inform Us AboutThat New Design?
Choose Indisputable DataPages Indexed: 646,638 Actual Pages: 2,500@AlanBleiweissExactly Why Did You Insist On NotBlocking ...
Choose Relevant Data1stQuarter Year Over Year Organic Visits@AlanBleiweiss
Drive The Point Home@AlanBleiweiss
Manage Expectations@AlanBleiweiss
Manage Expectations@AlanBleiweiss
Ditch The Ranking Fixation@AlanBleiweiss
Focus On What Matters@AlanBleiweiss
Focus On What Matters@AlanBleiweiss
Show Progress VisuallyGWT 404 Errors@AlanBleiweiss
Show Progress Visually@AlanBleiweiss
Long-View Mantra@AlanBleiweiss
Long-View Mantra@AlanBleiweiss
Critical Thinking Matters@AlanBleiweiss
In-House SEO Strategies
Upcoming SlideShare
Loading in...5
×

In-House SEO - Data Is Your Ally

1,558

Published on

Every in-house persona has a unique agenda. Use data to help shape your message to get buy-in and overcome the various objections different key decision makers come up with when you need to implement SEO strategies for your organization

Published in: Technology

Transcript of "In-House SEO - Data Is Your Ally"

  1. 1. In-House SEO Strategies-Using Data To Gain AlliesPresented By:
  2. 2. Every Persona Has Its Own Agenda@AlanBleiweiss
  3. 3. Resistance Everywhere@AlanBleiweiss
  4. 4. Educate Themstatic.nrelate.com cdn.thumbscraper.prd.inpwrd.comapis.google.com cm.g.doubleclick.netajax.googleapis.com ap.lijit.comad4.netshelter.com adxhm.d.chango.complatform.twitter.com fw.adsafeprotected.comstatic.polldaddy.com b.scorecardresearch.compagead2.googlesyndication.com view.atdmt.comad.doubleclick.net realtime.services.disqus.comfacebook.com d.agkn.comfbcdn.net www.lijit.comadnxs.com track.netshelter.netapi.twitter.com tags.bluekai.comr.twimg.com apr.lijit.comcdn.libraries.inpwrd.com p.twitter.comcdn.ip.inpwrd.com cdn.api.twitter.combs.serving-sys.com juggler.services.disqus.commediacdn.disqus.com dnetshelter3.d.chango.comtrack.prd.inpwrd.com vap6iad2.lijit.com@AlanBleiweissToo Many Ads & Widgets?Yeah, That Kills Code & Confuses Search Engines
  5. 5. Use Available Data@AlanBleiweissHonest!
  6. 6. Reinforce When Needed@AlanBleiweissNo. Really. It Does!
  7. 7. Data Punctuates Reality@AlanBleiweissDouble Swear Honest!
  8. 8. Data Is Your Ally@AlanBleiweissBeen Ignoring Mobile?Better Check Those Stats!
  9. 9. Shock Can Help@AlanBleiweissOh Hey! ForgotTo Inform Us AboutThat New Design?
  10. 10. Choose Indisputable DataPages Indexed: 646,638 Actual Pages: 2,500@AlanBleiweissExactly Why Did You Insist On NotBlocking On-Site Search?
  11. 11. Choose Relevant Data1stQuarter Year Over Year Organic Visits@AlanBleiweiss
  12. 12. Drive The Point Home@AlanBleiweiss
  13. 13. Manage Expectations@AlanBleiweiss
  14. 14. Manage Expectations@AlanBleiweiss
  15. 15. Ditch The Ranking Fixation@AlanBleiweiss
  16. 16. Focus On What Matters@AlanBleiweiss
  17. 17. Focus On What Matters@AlanBleiweiss
  18. 18. Show Progress VisuallyGWT 404 Errors@AlanBleiweiss
  19. 19. Show Progress Visually@AlanBleiweiss
  20. 20. Long-View Mantra@AlanBleiweiss
  21. 21. Long-View Mantra@AlanBleiweiss
  22. 22. Critical Thinking Matters@AlanBleiweiss
  23. 23. In-House SEO Strategies
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×