Your SlideShare is downloading. ×
0
Google Took Your Keywords          Away! Now What?                    #NobodyPanic             #ItsNotASignOfTheApocalypse...
Don’t assume the data hidden in “not provided”          was even that valuable to begin with@AlanBleiweiss                ...
And it’s never been very scalable  Unless you enjoy scouring hundreds of thousands              of phrases for a few gems@...
Sometimes “Not Provided” isn’t even the           worst fail. “other” can be a lot worse@AlanBleiweiss                    ...
The smart bet is on                   organic keyword data                        eventually                 disappearing ...
Search Engine WatchHow To Understand Google Not Provided Traffic       You can read articleshttp://bit.ly/AbWIRo          ...
Or you can                   Join the new wave of                         hipsters!                  Use information that’...
@AlanBleiweiss   #BlueglassLA
From 15k organic visits a day to more than                     60k visits a day        without the use of granular keyword...
Even smaller sites can still see            tremendous annual growth                Without relying on           Google Or...
No, I’m not talking                      about having a                        magic fairy                    Sprinkle pix...
Maximum SEO without        granular keyword data will only           work if your site is already              properly op...
If your site is an                  unorganized, chaotic,                    poorly optimized                       pile o...
My methods can                  help only if you                    have a well                  organized site           ...
Remember                           What it was like                             Before you                              Be...
Remember there’s other data          already waiting for you to                make use of@AlanBleiweiss                  ...
Look for ways other than Google’s   keyword data to determine  phrases people find relevantGoogle Analytics “In Page Analy...
Track actual keywords you optimized           your landing pages &            converting pages for    Embed landing page &...
@AlanBleiweiss   #BlueglassLA
Review Page Level Data                               average              Visit /                                time     ...
Already have highly converting pages?       Don’t ignore them or rest on your laurels!      Add more pages directly relate...
Highest Visited and/or Stickiest Pages not converting?Test ways to improve them!•A/B Test your Call to Action•A/B Test you...
Lowest visited, least sticky, and lowest converting pages Can they be salvaged? Should they be salvaged? On your worst per...
Poorly performing                           pages? Do new keyword                           research to see if there      ...
Follow this process                 And you just may get                 such great results                 you’ll think y...
Takeaways:Organic Keyword Data will go away completelyMake use of other data you already haveTrack referrer & page title d...
Upcoming SlideShare
Loading in...5
×

Alan bleiweiss bgla2012

1,688

Published on

My slide deck from #BlueglassLA 2012 where I spoke on the topic of how to perform SEO in spite of Google having hidden many organic referrer keywords in their "not provided" bucket

Published in: Real Estate, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,688
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Alan bleiweiss bgla2012"

  1. 1. Google Took Your Keywords Away! Now What? #NobodyPanic #ItsNotASignOfTheApocalypse Alan Bleiweiss Search Team Director @Click2Rank @AlanBleiweiss Obligatory Mention: Unicorns Ponies Rainbows Kittens Puppies@AlanBleiweiss #BlueglassLA
  2. 2. Don’t assume the data hidden in “not provided” was even that valuable to begin with@AlanBleiweiss #BlueglassLA
  3. 3. And it’s never been very scalable Unless you enjoy scouring hundreds of thousands of phrases for a few gems@AlanBleiweiss #BlueglassLA
  4. 4. Sometimes “Not Provided” isn’t even the worst fail. “other” can be a lot worse@AlanBleiweiss #BlueglassLA
  5. 5. The smart bet is on organic keyword data eventually disappearing completely So what’s an SEO to do?@AlanBleiweiss #BlueglassLA
  6. 6. Search Engine WatchHow To Understand Google Not Provided Traffic You can read articleshttp://bit.ly/AbWIRo on magic waysAvinash Kaushak’s to get around the wallSmarter Data Analysis of Googles https (notprovided) change: 5 Steps http://bit.ly/t3W5cbState Of SearchYet Another Way to Reclaim Your (not provided)Data http://bit.ly/t3W5cbSeer InteractiveIs (not provided) Driving You Crazy? Get Some ofYour Data Back http://bit.ly/y1vPkB @AlanBleiweiss #BlueglassLA
  7. 7. Or you can Join the new wave of hipsters! Use information that’s been right in front of your face the whole time@AlanBleiweiss #BlueglassLA
  8. 8. @AlanBleiweiss #BlueglassLA
  9. 9. From 15k organic visits a day to more than 60k visits a day without the use of granular keyword data@AlanBleiweiss #BlueglassLA
  10. 10. Even smaller sites can still see tremendous annual growth Without relying on Google Organic Keyword Data@AlanBleiweiss #BlueglassLA
  11. 11. No, I’m not talking about having a magic fairy Sprinkle pixie dust on your site* *Missy Ward probably has an affiliate link to one If you really need that@AlanBleiweiss #BlueglassLA
  12. 12. Maximum SEO without granular keyword data will only work if your site is already properly optimized@AlanBleiweiss #BlueglassLA
  13. 13. If your site is an unorganized, chaotic, poorly optimized pile of trash Forget about what I am about to show you. You have bigger problems to fix first.@AlanBleiweiss #BlueglassLA
  14. 14. My methods can help only if you have a well organized site with discoverable content@AlanBleiweiss #BlueglassLA
  15. 15. Remember What it was like Before you Became Dependent on Granular data Unlearn your organic keyword habit@AlanBleiweiss #BlueglassLA
  16. 16. Remember there’s other data already waiting for you to make use of@AlanBleiweiss #BlueglassLA
  17. 17. Look for ways other than Google’s keyword data to determine phrases people find relevantGoogle Analytics “In Page Analytics” can revealareas to improve or remove #BlueglassLA@AlanBleiweiss
  18. 18. Track actual keywords you optimized your landing pages & converting pages for Embed landing page & converting page keywords into your conversion tracking solution@AlanBleiweiss #BlueglassLA
  19. 19. @AlanBleiweiss #BlueglassLA
  20. 20. Review Page Level Data average Visit / time Conversion Page Visits on page conversions Ratio./blue-widgets/ 15000 6:43 744 20.16./red-widgets/ 12941 7:28 936 13.83./big-widgets/ 8000 3:29 54 148.15./fuzzy-widget-balls/ 399 8:21 227 1.76 •Highest Visited •Stickiest •Total Conversions •Most Conversions To Visits (Lowest ratio) #BlueglassLA@AlanBleiweiss
  21. 21. Already have highly converting pages? Don’t ignore them or rest on your laurels! Add more pages directly related to themDo more off-page SEO to keep the momentum going Use social media to remind people “these are our best products/services” @AlanBleiweiss #BlueglassLA
  22. 22. Highest Visited and/or Stickiest Pages not converting?Test ways to improve them!•A/B Test your Call to Action•A/B Test your content wording and message•Review the persona the page is targeting Is it your likeliest prospect? Or is it speaking to lookers not ready to buy? @AlanBleiweiss #BlueglassLA
  23. 23. Lowest visited, least sticky, and lowest converting pages Can they be salvaged? Should they be salvaged? On your worst performing pages: ask: can you better optimize them or should you 301 to higher value pages? Remember to evaluate individual pages and then entire sections @AlanBleiweiss #BlueglassLA
  24. 24. Poorly performing pages? Do new keyword research to see if there are better, more appropriate, more relevant phrases Sometimes phrases that made sense a year ago may no longer be valid Sometimes a market has learned new ways to describe something@AlanBleiweiss #BlueglassLA
  25. 25. Follow this process And you just may get such great results you’ll think you’re in heaven!@AlanBleiweiss #BlueglassLA
  26. 26. Takeaways:Organic Keyword Data will go away completelyMake use of other data you already haveTrack referrer & page title data through to conversionExamine page visits, stickiness, conversion ratiosLook for opportunities to build on the great, improvethe good and fix or scrap the bad@AlanBleiweiss #BlueglassLA
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×