The document discusses good and bad retail locations for several businesses. Karma Boutique and American Eagle Outfitters have good locations in downtown and the mall respectively that experience foot traffic. Gordmans is also well located near the interstate exit. However, Runnings and Starbucks have difficult parking lots that cause traffic issues. Absolute Java is located inconveniently far from local coffee shops it supplies.

1. RETAIL LOCATIONS
ALANA THOMAS

2. LOCAL BUSINESSES
GOOD RETAIL LOCATIONS

3. KARMA BOUTIQUE
• Karma has a great retail
location for their type of
business. They are a specialty
clothing and accessory store
focusing on unique pieces.
The items they carry are
unique to their store and
makes shopping at their store
worth the extra time to find a
parking spot for locals. They
also experience a lot of foot
traffic from tourists already
walking the downtown area.

4. GORDMANS
• Gordmans is located in
the Rushmore Crossing
shopping area, which is a
new strip mall type
shopping center right off
the interstate. People can
see the stores when
coming off the exit from
the interstate, and
customers who shop at
Target or Shoe Carnival
would be more likely to
stop at Gordmans while
they are in the area.

5. AMERICAN EAGLE OUTFITTERS
• American Eagle
Outfitters is located
in the Rushmore
Mall, which is a good
location because
there is a lot of foot
traffic. Someone
may come into the
mall to buy a new
pair of shoes, and
decide to stop into
American Eagle too.
Also, mall employees
may choose to stop
in before or after
their shift.

6. LOCAL BUSINESSES
BAD RETAIL LOCATIONS

7. RUNNINGS
• The new location of
Runnings is a good
central location,
but it is difficult to
get in and out of
their parking lot.
They experience a
lot of traffic in and
out of their store,
but you may sit in
the turn lane for
five minutes waiting
to get into their
store.

8. ABSOLUTE JAVA
Absolute Java is located all
the way on the west side of
town, and carries supplies
for local coffee shops. Most
of the local coffee shops
are located on the other
side of town, which makes it
inconvenient if they run out
of a product and need to
go to Absolute Java to get
it. Also, it is off the “main
drag” and can be difficult
to find. This business would
be better in a strip mall type
location, where it would be
more visible to customers.

9. STARBUCKS (WEST MAIN STREET)
• The Starbucks on West Main
Street is in a bad location
again because of parking.
It is difficult enough to get in
and out of their parking lot
& Drive-Thru because of the
busy street it is on. It is even
harder to get out of their
Drive-Thru if you are trying
to exit to the West. You
have to cross multiple lanes
to get out, which is difficult
to do with all of the traffic
on that street.